The Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers’ personal information. The POPI Act, although signed by the President, will only come into effect on a date to be announced. This gives those who left it very late a chance to get their (POPI) act together. The MMA’s Compliance unit would be happy to point MMA members in the right direction, but we would strongly recommend that members seek proper legal advice.
We have negotiated a special discount on attendance fees for forthcoming POPI seminars. Members who wish to make use of this offer can visit http://www.michalsons.co.za/protection-of-personal-information-act-popi/11105 and ask for the 15% MMA discount when registering to attend.
Contact Team South Africa
Contact the MMA SA team directly
+ 27 83 326 2461
+ 27 72 755 0425
Member of EMEA Board of Directors
Membership Support Manager
+ 27 83 468 9360
“Nothing Gets Marketers Closer to their Consumers than Mobile”
Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge.
Every Moment is Mobile.
The Mobile Marketing Association (MMA) South Africa is part of the global non-profit trade association that represents all players within the mobile marketing value chain. To this end, the MMA SA is active in the promotion, establishment and growth of the mobile marketing and advertising industry in South Africa. Established in 2008, the MMA now boasts over 70 members, providing them with valuable information such as the latest statistics, case studies, insights from the African continent, specials on events and training.
To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events like this supported by the MMA of SA… Join our local MMA community for FREE at www.mmasa.org.
For more information on the Mobile Media Association of South Africa, please email firstname.lastname@example.org.