34° and Frankie Fenner say it with wors this Heritage Day

Posted: September 23, 2016

There are 11 official languages in South Africa, but everyone speaks braai. Whether it’s a tshisha nyama or skottel, briquettes or wood, Weber or built-in, we all have something in common. 34° partnered with Frankie Fenner Meat Merchants to celebrate the one thing that will be on every grill this Heritage Day. Boerewors.

Frankie Fenner makes their own locally produced, ethically sourced boerewors. If any one food was going to define South Africa’s diverse mix of people and culture, it was going to be this expertly crafted piece of sausage.

We didn’t just want to help Frankie Fenner sell more meat, we wanted their wors to become the way South Africans connected this Heritage Day.

Enter a creative team adamant on celebrating our freedom of speech in the meatiest way possible. Frankie Fenner’s boerewors was transformed into a new font made entirely of boerewors. Then each letter was photographed and finally, used to create www.sayitwithwors.co.za

There’s nothing you can’t say with boerewors this Heritage Day. Send a braai invite, say hello to an old friend or simply click the “mince” button to generate a random Heritage Day message.

It’s a great way to share the Heritage Day spirit and while away the hours until the braai this weekend.

34° and Frankie Fenner say it with wors this Heritage Day

Posted: September 23, 2016

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Posted: March 3, 2015

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34 launches Happy Sundays for Coca-Cola

Posted: February 16, 2015

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34° and Frankie Fenner say it with wors this Heritage Day

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34° and Frankie Fenner say it with wors this Heritage Day

34° maps out the perfect Campworld destinations

34° creates a conversation with Warwick Wine

34° delivers an Instagram Scout challenge for Campworld

At 34° we speak to people, not numbers.

34 creates a curious occasion for Musgrave Gin

34 invites cricket fans to ‘Feel The Rumble’.

Picking it up with Makro and 34

The buzz around 34 and Jack Daniel’s Tennessee Honey

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