The results of the 2014 edition of Loeries undeniably reaffirms the positioning of the AAA School of Advertisings as ‘The Birthplace of Brilliant. The school has proven to be the leading education institution delivering talent to and for the advertising and communications industry. This year, as was the case in previous years, the student category was dominated by the AAA School as it notched up an impressive haul of thirteen awards, including 2 Gold, 4 Silver and 7 Bronze.
This year, the AAA amassed a total of 42 finalists, more than any other institution on the short list. The number 42 is, in The Hitchhiker’s Guide to the Galaxy by Douglas Adams, “The Answer to the Ultimate Question of Life, the Universe, and Everything”, calculated by an enormous supercomputer over a period of 7.5 million years. Unfortunately no one knows what the question is. Perhaps however, it could be how many incredibly creative pieces of student work can one institution be shortlisted for? Reflecting its heritage of providing the industry with some of the most creative and effective minds, AAA students, and let’s not forget their lecturers, accounted for more than a third of all Loeries Student finalists this year.
Loeries awarded to students of the AAA School of Advertising were as follows:
AAA School of Advertising – Randburg Campus
Prize Category (Student) Brand Student
Bronze Radio Commercials MTN Portia Mamosebo
Bronze Radio Commercials Nando’s Kgosietsile Mogorosi
Bronze Radio Commercials Lion Matches Kgosietsile Mogorosi
Campaign- Newspaper & Magazine Advertising Scrabble Tanya Das Neves
AAA School of Advertising – Cape Town Campus
Prize Category (Student) Brand Student
Gold Collateral Design National Geographic Emijl de Kock
Gold Digital & Interactive Communication Recollection Melissa Fontini
Silver Motion Graphics Bronte’s Story Emma Philip
Silver Package Design Folklore Emijl de Kock
Silver Posters Sleep Cycle Cheyne-Levi Maasdorp
Silver Outdoor; Collateral & Alternative Media Beacon Amy Thompson
Bronze Collateral Design South African Post Office Cheyne-Levi Maasdorp
Bronze Publication Design Inglourious Basterds Universal PJ Offner
Bronze Newspaper & Magazine Advertising Sandisk Amy Thompson
In the hotly contested agencies battle, the only ‘traditional medium’ to receive a Grand Prix this year was in the radio category, reaffirming radio’s position as a force to be reckoned with. Radio campaigns remain highly reliant on the quality of the copywriting and the School is pleased to announce that the Randburg campus made a clean sweep of the student awards in this category. The result reinforces the position of the AAA School as having the strongest copywriting faculty in the country. For learners with strong writing skills, the School’s unrivalled success at the Loeries clearly positions it as the go-to institution for those looking to a brilliant and rewarding copywriting career in adland.
“We are extremely proud of our students and of their impressive achievement at the Loeries this year. At the AAA School we pride ourselves on providing the industry with not only brilliant young minds and future leaders, but minds that challenge the status quo, minds that are ready to take on the industry and make a difference. We congratulate the winners and wish them well in the future,“ says Ludi Koekemoer CEO of the AAA School of Advertising.
The AAA, owned by the industry through the Association for Communication and Advertising is the only internationally accredited advertising school in South Africa which provide students with numerous benefits. Among these is active industry involvement in terms of lecturer, real briefs, course work and most importantly, the school provides instruction based on the requirements of the industry in terms of an advertising related qualification.
“Direct industry involvement in the education of our students is evidenced by not only the awards received by students of the school, but by the real world success of our graduates. We can count numerous industry leaders as graduates of our school, and ultimately this is the reward for effectively preparing students for a life in the advertising industry,” concludes Koekemoer.
The AAA School of Advertising Randburg Campus will be holding a series of career workshops during September and October for high school learners. For more information on dates and availability, please contact the school on 011 781 2772/3