Advertising is an integral part of communication, business and society. Great advertising makes us stop what we’re doing and take notice. Advertising catch phrases become inextricably tied into how we speak and taps into what we find desirable and aspire to. Yet there is a large portion of people who don’t know what advertising really is and what it does. What really goes into an unmissable, noteworthy and memorable campaign?
In response to the many people who want to know more about the industry and want to be part of it, the Association for Communication and Advertising of South Africa, in association with the AAA School of Advertising, developed a website called www.whyadvertising.co.za
The website outlines all the key roles in the industry including copywriter, creative director, designer, illustrator and strategist to name a few. It also answers two key questions, namely is advertising for me and why advertising?
Advertising is both an art and a science. It demands professionalism, intelligence, creativity and innovation, which makes it one of the world’s most exciting and stimulating careers. With advertising spend topping R35 billion in 2013 and growth expected to be up by 5 to 6% in 2014, advertising is a vibrant economic sector that is constantly in search of talented people.
“The aim of why www.advertising.co.za is to encourage the youth to consider advertising as a career path. There is a misconception that you need to be creative or draw really well to be in advertising, yet this is not the case. An array of skills is needed in the industry. “In fact, we have people who have studied psychology who discovered that they have skills that are perfect for strategic planning.” says Sarah Dexter, ACA Education a Portfolio Chair.
“Advertising is a fast paced, highly creative, stimulating and fun profession that can be incredibly rewarding. It is a brutally competitive field where demanding clients, tight deadlines and long hours often define the job. In spite of this, the rewards are many: intellectual stimulation, sharing a common passion for excellence, the visceral thrill of being involved in a successful campaign and, of course financial reward for a job well done,” says Odette van der Haar, CEO of ACA.
“Advertising is a combination of creativity, psychology, marketing, media, strategic thinking, mathematics and a multitude of other disciplines. It is also one of the few careers where you can see and measure the results of your work. At the AAA School of Advertising we are constantly in conversation with people at the helm of the industry and offer courses that prepare students for the real world of advertising,’ says Dr Ludi Koekemoer, CEO of AAA School.
The AAA School of Advertising Randburg Campus will be holding a series of career workshops during September and October for high school learners. For more information on dates and availability, please contact the school on 011 781 2772/3.
Telephone: +27 (0) 11 781 2772
Fax: +27 (0) 11 781 2797
Corner Bram Fischer Drive & Bond Street
Kensington B, Randburg
PO Box 2289
The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.