26 September 2013
The Association for Communication and Advertising of SA (ACA) recently appointed its 2013/2014 Board of Directors. Y&R Johannesburg is pleased to announce that its managing director, Kingsley Potter was elected to serve on this board, and has expressing interest in being involved specifically in the Government and Regulatory portfolio.
The ACA is a voluntary body, which represents over one hundred committed member agencies, and is focused on and committed to self-regulation, benchmarking best practice and ethics.
Commenting on his appointment, Potter said, “It’s a great source of pride for me to be considered and then elected to sit on the board amongst influential industry colleagues and I’m eager to be in a role that can make a positive difference. I look forward to having the opportunity to help members by working with government in an open forum, while providing helpful information in government policy and decision-making in matters of mutual concern, and to resist unwise or unfair legislation and regulations.”
CEO of the ACA, Odette van der Haar added, “The ACA is thrilled to welcome Kingsley Potter from Y&R to the 2013/14 Board of Directors and we look forward to working with him on the ACA’s Government and Regulatory portfolio as well as broader industry self-regulatory and industry matters during the next fiscal.”
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.