Strategic marketing consultancy, Added Value South Africa, has boosted the capacity of its brand insights team with the appointment of Nicole Shapiro as an associate director.
With a Business Science Honours degree from the University of Cape Town, Shapiro has always been intrigued by the role that the brand plays in business. This, paired with a passion for fresh thinking and the love of a good challenge, brought her to Added Value.
Shapiro has work experience in both the client and agency environments. She joined Standard Bank after graduating as part of the Global Strategic Marketing team to lead key segmentation projects across Kenya and Uganda, group sponsorships and brand. Thereafter, she joined marketing strategy, brand development and design consultancy, Yellowwood, gaining experience across a number of industries including retail, consumer goods, alcoholic beverages, telecommunications, hospitality, education and pharmaceuticals.