Added Value strengthens director team

Posted: September 23, 2014

Added Value South Africa Pictures by Jeremy Glyn in June 2014 glynj@fm.co.zaStrategic marketing consultancy, Added Value South Africa, has strengthened its team of directors with the promotion of Camilla Fanning to Associate Director: Brand.

After graduating with a BCom (Marketing) from the University of KwaZulu-Natal, Fanning worked in London for two years before returning to Johannesburg. Here she joined Kraft foods as an assistant brand manager and spent six years as part of the team that turned around the ailing business. When Fanning left to join Added Value, she had already spent several years as Senior Brand Manager.

Since joining Added Value in 2010, Fanning has led numerous strategic branding projects across a variety of categories and markets. With her strong classical marketing background in FMCG, and a passion for sustainability and incorporating it into brand strategies to create a competitive advantage, Fanning has much to contribute to the Added Value team and business.