After graduating with a BCom (Marketing) from the University of KwaZulu-Natal, Fanning worked in London for two years before returning to Johannesburg. Here she joined Kraft foods as an assistant brand manager and spent six years as part of the team that turned around the ailing business. When Fanning left to join Added Value, she had already spent several years as Senior Brand Manager.
Since joining Added Value in 2010, Fanning has led numerous strategic branding projects across a variety of categories and markets. With her strong classical marketing background in FMCG, and a passion for sustainability and incorporating it into brand strategies to create a competitive advantage, Fanning has much to contribute to the Added Value team and business.