Adoration, respect, homage — yes, it must be a Debonairs Pizza delivery

Posted: April 1, 2016

Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker® – the Ultimate, a man-sized 5 sausage Tripleecker®.

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Developed by FCB Joburg’s Creative Director Gareth Paul, Art Director Vukani Mpanza and Copywriter Robert Storom, the new 30-second television commercial was shot in Johannesburg by Ian Difford from Hungry Films.

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Called ‘Ultimate Delivery’ and targeting males, the commercial uses a simple storyline and great character-acting to elegantly communicate the esteem in which these Debonairs Pizza fans hold their Debonairs Pizzas, and especially the Ultimate 5 sausage Tripleecker®.

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The Debonairs Pizza delivery man arrives at an office and he is welcomed inside by a group of young men who are obviously thrilled to be in his presence. Well, that’s what he thinks. The group is really in awe of the 5 sausage Tripleecker®, its three layers and five sausage topping. In their opinion, it truly deserves the red carpet.

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Credits:

Creative agency: FCB
Executive Business Director: Mike Di Terlizzi
Account Director: Sarah Caradoc-Davies
Account Executive: Blaine Roper
Executive Creative Director: Jonathan Deeb
Copywriter:  Robert Storom
Art director: Vukani Mpanza
Strategic planner: Jane Jacob
TV production: Vanessa Borthwick
Media planners: Jedd Cokayne – The Media Shop
Production companies: Hungry Films
Directors: Gareth Paul; Ian Difford
Editor: Tessa Ford
Post production: Tessa Ford Post Production, Bladeworks