DMASA Assegai Integrated Marketing Awards 2014 open for entry

Posted: August 25, 2014

The long wait is finally over and the DMASA Assegai Integrated Marketing Awards are now open for entry! Organised by the Direct Marketing Association of Southern Africa and sponsored by the South African Post Office, the Assegai Awards are South Africa’s premier interactive and direct (data driven) marketing awards. The awards recognise and rewardcampaigns which deliver exceptional results while ensuring compliance and accountabilitywithin the industry. There is new excitement around the awards this year, as there have been a number of changes to the award categories and their Assegai Headline 680 x336 b-1entry criteria. The judging process has been updated into a two phased approach. Thiswill ensureconsistency, balance and add depth and experience to the judging panel. “This year submissions will be online,” saysAlastair Tempest, COO of the DMASA. “We believe that this simplifies the entry process. It means that while care and consideration need to be taken when completing entries, there is no mad dash through the Jo’burg traffic!It also means that the logistics for any regional entries are minimal. The awards continue to recognise the incredible creativity of local designersand to challenge the perception of direct marketing in South Africa.” JanrasKotsi, Group Executive: Mail Business of the South African Post Office says: “We look forward to the entries this year, as not only havethe entry criteria been simplified, but a number of new categories have been introduced. It’s an exciting time, and we look forward to serious contenders in these new categories delivering a memorable brand promise with significant return on investment.” Some of the new categories that have been introduced includee-commerce and Mobile Marketing: Interactive. It is estimated that there are 45 million active cell phones in South Africa, making mobile communication channels an important part of direct data driven marketing. Another new category included is the Use of New Technologies. This Award is for an inspiring and effective marriage of both the creative and technological developments, to produce an exciting and successful campaign. These and other new categories will additionally complement the depth and experiencewhich the Assegai awards currently acknowledges. Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at http://assegaiawards.co.za/ Key dates to remember:

  1. Entry Deadline: 15September 2014
  2. Judging commences: 30th September 2014
  3. The Assegai Awards Dinner: 6 November 2014

For more information go to www.assegaiawards.co.za or e-mail info@assegaiawards.co.za.