Pointing to winners: Judging for the 2014 Assegai Awards begins
The DMASA’s Assegai Integrated Marketing Awards are designed to enable South Africa’s direct marketing industry to showcase how marketers can do business in a responsible and meaningful way. These awards adhere to the principles by which the Assegais evaluate each entry: ROI, strategy and, last but not least, creativity.
The first stage of judging happened this Tuesday, 30 September. The panel consisted of approximately 40 experienced industry representatives who sat down to critically evaluate all the work submitted. The venue was the new Standard Bank corporate offices in Rosebank, which received a five-star preliminary design rating by the Green Building Council of South Africa. The second stage of the judging will take place on Tuesday, 07 October, when the top performing chosen campaigns will be looked at by the panel. The depth and experience of the panel will ensure that the standards of the Assegai Awards remain a priority while allowing for work to be seriously assessed and appraised.
The DMASA’s Assegai Integrated Marketing Awards continue to celebrate the incredible talent of our local industry and we are looking forward to receive entries that have a unique voice; that generate far higher levels of genuine action and response; campaigns that highlight new trends while being engaging and cleverly executed. At the DMASA, our focus remains to facilitate understanding and professional development opportunities in the industry. The Assegai Awards remain an important part of delivering on this mandate.
Save the Date: The Assegai Awards Dinner will be held on Thursday, 06 November, hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.
Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at http://assegaiawards.co.za/
Since its inception, the DMASA’s Assegai Integrated Marketing Awards has recognised and rewarded excellence in all spheres of Direct Marketing. Just as Assegai spear is aimed carefully and with precision at its prey with one singular purpose, so too does good direct marketing mark its target.
This year – its number 15 on the Direct Marketing Landscape- brings with it new energy and lots of change. We have refined various touch points for our awards journey and are looking forward to bringing an upbeat and spectacular Gala Evening. This platform will allow us to remain focussed on the true nature of the Assegai Awards – acknowledging breakthrough strategies, creative brilliance and outstanding results in all direct marketing media.
We have now 39 categories, including mobile marketing, digital marketing, direct response marketing in all media, activations, e-commerce and postal direct marketing. The key today for direct marketing is that it is data-driven and has measurable results. It is in essence effective marketing, and this is emphasised in the judging of the Awards.
At the Direct Marketing Association of Southern Africa, our focus remains to facilitate both knowledge and professional development opportunities in the industry. The Assegai Awards remain pivotal in delivering on this mandate.
Each year the awards attract a growing number of entries, proof of its relevance and respect as a benchmark of direct excellence by agencies, corporate brands, NGOs, government departments and more.
Some key dates to this year’s Assegai Awards are the following:
Awards Entry deadline: 15th September
Judging commences: 29th September
Gala Awards evening: 6th November