Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out. It’s a tough job facing charging Maoris, larger than life forwards and razor sharp backs at full pace. Being a Bulls player isn’t for the faint-hearted, but every week they face their fears for their fans.
Swipe wanted to take this one step further. It wanted the Bulls to do something so outrageous, fans would stop at nothing to support them.
So, the agency asked the Bulls players to face their most terrifying fear in the lead up to one of their most crucial games – to make a music video!
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.