Careers24 ad directed by Terence Neale features at Creative Circle Awards

Posted: March 6, 2015

Parking Lot

The Careers24 three-part campaign for Ogilvy Cape Town directed by Terence Neale of Egg Films has featured in the top three best spots in Ad of the month as voted for by creatives in the industry. This follows its popularity on Ad of the Week for Marklives along with the campaign becoming a conversation starter on social media.

The key to the success of the campaign hinges on the simple truth that people generally seem to define you by your career, and the inadequacy experienced if you don’t quite live up to those expectations. This makes for some awkward and entertaining moments along the way.