Brand experience innovation

Posted: July 18, 2016

The 5 ‘must dos’ for successful brand experience innovation

Posted: July 18, 2016

Top five ways to win with Character Lab

Posted: June 27, 2016
A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Extreme innovation meets behavioural economics

Posted: June 27, 2016
As Humanitarian Aid represents a $25 billion business, Added Value Executive Vice President Purpose Branding and Sustainable Innovation, Leslie Pascaud, examines how the type and amplitude of innovation can have implications well beyond philanthropy.

Added Value – a brand development and marketing insight consultancy.