Integrated Assegai Marketing Awards — deadline extension

Posted: September 17, 2015
After been inundated with calls for an extension, the Integrated Assegai Marketing Awards have decided to give you more time to submit your marketing campaigns! The deadline for the 16th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday 1 October and it is looking like 2015 is going to be a record year!

All the winners — the Assegai Awards 2014

Posted: November 6, 2014
Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry

The Assegai Awards rewarding excellence

Posted: October 28, 2014
The DMASA Assegai Integrated Marketing Awards night celebrates the best direct marketing campaigns in the industry. This year the awards gala dinner promises to be a truly spectacular night hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.

The 2014 Assegai Awards enjoys exceptional sponsorship support

Posted: October 20, 2014
The DMASA’s Assegai Integrated Marketing Awards have been a part of the direct marketing landscape since 1998, and this year the Assegai Awards have garnered exceptional sponsorship support from the marketing sector. The strong backing by leaders in the industry ensures that the Association’s common vision and purpose remains front and centre in the arena.

Since its inception, the DMASA’s Assegai Integrated Marketing Awards has recognised and rewarded excellence in all spheres of Direct Marketing. Just as Assegai spear is aimed carefully and with precision at its prey with one singular purpose, so too does good direct marketing mark its target.

This year – its number 15 on the Direct Marketing Landscape- brings with it new energy and lots of change. We have refined various touch points for our awards journey and are looking forward to bringing an upbeat and spectacular Gala Evening. This platform will allow us to remain focussed on the true nature of the Assegai Awards – acknowledging breakthrough strategies, creative brilliance and outstanding results in all direct marketing media.

We have now 39 categories, including mobile marketing, digital marketing, direct response marketing in all media, activations, e-commerce and postal direct marketing. The key today for direct marketing is that it is data-driven and has measurable results. It is in essence effective marketing, and this is emphasised in the judging of the Awards.

At the Direct Marketing Association of Southern Africa, our focus remains to facilitate both knowledge and professional development opportunities in the industry. The Assegai Awards remain pivotal in delivering on this mandate.

Each year the awards attract a growing number of entries, proof of its relevance and respect as a benchmark of direct excellence by agencies, corporate brands, NGOs, government departments and more.


Some key dates to this year’s Assegai Awards are the following:

Awards Entry deadline: 15th September

Judging commences: 29th September

Gala Awards evening: 6th November