Touchdown for Goal.com!

Posted: May 31, 2016
The last three years have seen momentous growth for Africa’s biggest online Publisher Goal.com.

Effective Measure launches data solution “emPower” in Africa!

Posted: May 31, 2016
Effective Measure, leading digital audience data provider in the Middle East and Africa announces the expansion of its emPower product, which is now available in Africa!

Effective Measure extends audience measurement into Africa

Posted: May 30, 2016
Effective Measure (EM) is pleased to announce the launch of its reseller partnerships in Ghana, Kenya and Nigeria. Engineering the idea that brands which spend marketing dollars in digital media may have confidence in the information that is being provided to them by their agencies and media owners.

IAB SA reveals how online consumers experience parenthood

Posted: May 10, 2016
The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers.

About Us

Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers.

The EM solutions offer brands, media and agencies invested in Oceania, Southeast Asia, Europe, Middle East North Africa and South Africa, a clear insight into their online audience and the ever-growing Internet population.