Consumer protection the future of mobile prize promotions

Posted: February 23, 2015
In 2015, as South African consumers, we find ourselves cosily ensconced from three sides by two Acts and a Code of Conduct.

African mobile operators are missing an opportunity

Posted: February 19, 2015
The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.

Looking at mobile media trends in 2014

Posted: December 18, 2014
It’s great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and it’s my belief that 2015 will hold really exciting progress both for the industry and MMA SA.

The Standard Bank MMA SMARTIES Awards announces judging panel

Posted: August 25, 2014
South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.

“Nothing Gets Marketers Closer to their Consumers than Mobile”

Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. There is no other platform that is as personal, as pervasive, and provides the opportunity for proximity to connect with consumers in the right place and time. It is time to reimagine marketing with mobile leading the charge.

Every Moment is Mobile.

The Mobile Marketing Association (MMA) South Africa is part of the global non-profit trade association that represents all players within the mobile marketing value chain. To this end, the MMA SA is active in the promotion, establishment and growth of the mobile marketing and advertising industry in South Africa. Established in 2008, the MMA now boasts over 70 members, providing them with valuable information such as the latest statistics, case studies, insights from the African continent, specials on events and training.

To keep your finger on the pulse of mobile marketing in South Africa. Get the latest mobile stats, case studies, insights about Africa, training and specials on events like this supported by the MMA of SA… Join our local MMA community for FREE at

For more information on the Mobile Media Association of South Africa, please email