Posted: February 23, 2015
In 2015, as South African consumers, we find ourselves cosily ensconced from three sides by two Acts and a Code of Conduct.
Posted: February 19, 2015
The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.
Posted: December 18, 2014
It’s great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and it’s my belief that 2015 will hold really exciting progress both for the industry and MMA SA.
Posted: August 25, 2014
South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.
Posted: August 12, 2014
“Mobile in Africa Rising – Wake up World!” The MMA SA Presents Mobile in Africa Rising – Wake up World! Workshop- sponsored by GfK and M-Days.
Posted: July 21, 2014
Infographic of mobile commerce in South Africa 2014, brought to you by BuzzCity.
Posted: June 26, 2014
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.
Posted: May 7, 2014
Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.
Posted: April 28, 2014
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study.
Posted: April 17, 2014
New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.
Posted: April 15, 2014
If you would like to take part in the MMASA Internship programme, please email Samantha van Putten noting your company name and description and the duties you would like the intern to perform.
Posted: April 11, 2014
By Nicolle Harding In the wake of household name magazine FHM closing down this week, it’s gotten me thinking…how is it that such a strong print publication has seen it’s demise over a short 6 year period.
Posted: March 28, 2014
The mobile phone is now firmly entrenched as a part of the marketer's toolkit -- but the art of successful mobile marketing is still relatively young and rapidly evolving.
Posted: March 4, 2014
To promote literacy in South Africa, NATIVE VML’s Mxit e-reader app, bookly, is now expanding into a writing platform.
Posted: March 4, 2014
Airtel Africa has appointed RAMP (Real African Media Partners) as its mobile advertising partner to serve mobile adverts to Airtel customers in 17 countries across Africa.
Posted: March 4, 2014
mapIT, leading international digital mapping provider, is pleased to announce the adoption of an international standard for representing any location, a Mapcode.
Posted: February 14, 2014
It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay.
Posted: February 14, 2014
Native ads running on a sample messaging app Singapore, January 30, 2014 – InMobi, the world’s largest independent mobile advertising network, today announced the launch of its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort.
Posted: January 22, 2014
In the fifth annual release of the MMA's Mobile Review of AMPS 2012AB, some startling statistics are confirming that "nothing will get a marketer closer to their consumers, than mobile - especially in South Africa" - says Raymond Buckle, CEO of SilverstoneCIS and outgoing Chairman of the Mobile Marketing Association's South African Council.
Posted: January 22, 2014
With 128% mobile penetration in South Africa, there are more active SIM cards than there are people in this country. Which begs the question – just what are we using our phones for?
Posted: January 22, 2014
Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market - media planners and mobile - with the purpose of strengthening ties with these important stakeholders.
Posted: January 22, 2014
The Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers’ personal information.
