Retail therapy as Edcon appoints Y&R Network

Posted: June 28, 2016
Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.

All smiles as #Operation45 documentary series wraps up

Posted: June 14, 2016
Y&R South Africa’s Cape Town office and partners recently celebrated the release of the final instalment of a three-part documentary series on #Operation45, a project that followed the progress of two small boys who received life-changing surgeries to correct their cleft lips.

Y&R South Africa delivers one-fifth of Q3 Best Liked Ads

Posted: May 18, 2016
Commercials for two of Y&R South Africa’s clients, Sunfoil and Danone, cracked the Top 10 listing of the recently announced Millward Brown Q3 and Q4 2015 Best Liked Ads list.

The utilisation of the supporter spirit in cricket activations

Posted: April 18, 2016
The 2015/2016 Sunfoil English Test Cricket Series, which comprised four Five-Day Test Series matches, concluded at SuperSport Park in Pretoria earlier this year. For the team from Y&R SA’s Durban office, who executed the stadium activations on behalf of their client, Sunfoil cooking oil, it was a project that highlighted the unique nature of Activation as a marketing discipline within the sport and cricketing space.

Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.

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