Company News Feed

iKineo reinforces its leadership

Manfred Noriskin-Ender is a name synonymous with creative and strategic management. He’s built up his career over the past 27 years across multiple industries, and both local and international brands. After joining customer engagement agency, iKineo earlier this year as a Strategic and Creative Consultant, Noriskin-Ender’s business acumen and inherent people management skills led to his recent appointment as a Business Unit Director (BUD).

34° and Frankie Fenner say it with wors this Heritage Day

There are 11 official languages in South Africa, but everyone speaks braai. Whether it’s a tshisha nyama or skottel, briquettes or wood, Weber or built-in, we all have something in common. 34° partnered with Frankie Fenner Meat Merchants to celebrate the one thing that will be on every grill this Heritage Day. Boerewors.

Hero wins City of Cape Town

After a highly competitive tender process and creative pitch, marketing and communications agency, Hero has been awarded the prestigious City of Cape Town (CoCT) account – competing against some of the most successful agencies in the country.

Engaging the modern social media user in a different way

By Elzette Buitendag – Head of Social Media. Do people want to be part of your brand story or do they want to be their own brand? Imagine yourself walking down the street, taking in your surroundings, and suddenly out of nowhere  a man in a hamburger suit jumps in front of you. This is […]

Why marketing collaboration matters and how DAM can help

What’s the big deal about collaboration these days? When it comes to marketing, it can be huge for the effectiveness of your team. Marketing today is hypercompetitive. Speed is crucial to gaining the competitive advantage – so it’s vital your team has the best tools for working together seamlessly.

Mortimer Harvey 2016 International ECHO Awards Judges

Women’s Month kicks off at Mortimer Harvey with two of the top women in the industry and the agency setting off for New York City as 2016 International ECHO® Awards final round judges.

Tough bikers come out for Tough Rides: Brazil on Travel Channel

More than 50 Harley Davidson bikers from the H.O.G. Clearwater Chapter rode in an impressive convoy to Greenstone Shopping Centre earlier this month, to promote and celebrate the launch of Tough Rides: Brazil, a new show premiering on Travel Channel.

34° maps out the perfect Campworld destinations

Campworld is a one-stop-store for camping, caravanning and outdoor gear and offers travellers, including backpackers, an extensive option to gear up before they explore South Africa.

Wimpy promises SA’s meat lovers a thrill

A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands’ casual dining destination chain, Wimpy, is promising South Africa’s meat lovers a ‘thrill’ the next time they opt for a grill in one of its restaurants.

FCB Africa notches up 3 ads on Millward Brown Top 10 List

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015’s Most Liked TV Ads.

Publicis Machine presents: The pretend-you-work-at-an-agency weekend!

Publicis Machine presents: The pretend-you-work-at-an-agency weekend!

34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you’re several glasses down and the chat has taken you far from where you started. But, as we all know, words don’t always come easily at first, and with this simple truth in mind, we decided it was time to accept that “the weather” just wouldn’t cut it as conversation anymore. That’s how our limited-edition wine collection, “Awkward Silence”, came to life.

Mortimer Harvey Africa Middle East turns 2!

From three people in a small room in a shared apartment to 30 marketing specialists in a design office overlooking the Nile, in the past two years, a lot of heart and smart has gone into making Mortimer Harvey Africa Middle East a true success story.

Brand experience innovation

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire. This is the opinion of Added Value Australia director, Sally Smallman, who added that in a world of ever-increasing competition for the consumer’s dollar, […]

The 5 ‘must dos’ for successful brand experience innovation

If brand experience is how brands make a meaningful contribution to culture, brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life.   Brand experience innovation is more important than ever for marketers because today’s consumers are far more interested in what a brand does than what a […]

New Bonitas TVC delivers highly-focused message

A new television commercial from FCB Joburg for Bonitas Medical Fund is delivering a highly-focused message that prompts South Africans to question exactly what their medical aid gives them. According to Melanie Le Roux, Marketing, Branding and Communications Executive of Bonitas Marketing, the Fund is the second largest open medical scheme in South Africa. Administered […]

FCB Cape Town wins Bronze Apex for Savanna ‘New/Different’ campaign

FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.

Shopper marketing: The path to purchase has changed

If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.

Toyota broadens its reach

Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.

ABSA’s Cultivating the Exceptional directed by GIANT FILMS’ director Sam Coleman

When challenged to bring extra meaning and resonance to the new ABSA Investment spot, director Sam Coleman knew that the words and distinctive voice of Philosopher Alan Watts would lend the required gravitas he and agency The Jupiter Drawing Room, Johannesburg were searching for, to give solid grounding to ABSA’s unique Strive for the Exceptional positioning.

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