Company News Feed

Rémy Martin launches new campaign celebrating local inspirational men

The Friday Street Club has been working with Rémy Martin on the launch of their new campaign, aimed at encouraging men to live their lives to the fullest.

Marketers: Get yourself a front row seat in your consumers’ lives

As market researchers, we are constantly trying to keep up with consumer behaviour. We want to understand what consumers use our clients’ products for, and most importantly, how they use them.

Edgars — a fashion content curator

M&C Saatchi Abel worked with Edgars to launch its new website which pitches it as a fashion content curator.

The courageous Doug Larter joins the Heroes

After graduating with a degree in Philosophy, Classics and English in 1998, Doug Larter realised that at some stage he would actually have to work for a living and decided that a career in advertising was better than having a real job

Picking it up with Makro and 34

Makro lockers have been installed at nine Sasol and McDonald’s outlets in Gauteng, allowing online shoppers 24-hour access to collect their purchases.

Riky Rick calls FUSEG “best music video of my career”

Arcade Content’s Kyle Lewis directed ‘FUSEG’, the new Riky Rick x Cassper Nyovest x Anatii music video.

King James Group named African Agency of the Year for the second year running

The King James Group has once again been named African Advertising Agency of the Year at the annual African Cristal Festival. The Festival, held in Morocco this past weekend, stands as the first “summit for media and communications” dedicated to Africa and brings together African and international experts to celebrate exceptional work produced on the continent.

In addition to the coveted title of Agency of the Year, the group also walked away with a further nine awards across three client brands and five categories.

How to personalise customer loyalty programmes that engage and deliver click through results

In the 1990’s, the modern-day loyalty programme was the innovation, but more than a decade later, is it anything more than brand hygiene? Five years ago, Andrew Hall, the Managing Director of Hero, a strategic marketing and advertising agency, saw this writing on the wall.

Growth by design for Jet

Growth by design: Iconic South African fashion brand, Jet, recently repositioned itself from Jet Up and Save to “Feel Good Fashion for Everyone”.

The revival of feminism: Are South African brands sleeping?

What used to be a mostly first-world concept, feminism has become a popular movement in developing countries like India, Kenya and South Africa. This points to a significant cultural shift, a change in the way that women see themselves and their role in society, regardless of social status and income.

Posterscope joins world’s largest OOH ad campaign for UN

In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope is proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.

Self-service — how to manage your voice or data contract

Wouldn’t it be great if you were able to manage your voice and data accounts in the same way that you manage your bank account?

Human capital — the currency of talent

Intangible, unpredictable and financially enigmatic, the elusive concept of human capital is arguably the most valuable asset in a business.

iProspect SA wins 29 awards at the international W3 Awards

We are proud to announce that iProspect South Africa walked away with an outstanding 29 awards, two of which were gold and 27 silver at the 10th annual W3 Awards.

Lebogang Rasethaba’s pantsula orchestra music video

Arcade Content’s Lebogang Rasethaba directed In the Castle of My Skin, a new music video for award-winning UK jazz band Sons of Kemet.

Debonairs Pizza launches pizza innovation with TVC from FCB Joburg

Debonairs Pizza, South Africa’s leading quick service restaurant in the category, has launched its latest pizza innovation – the Cheesy Crunch Crust topped with nacho chips – with a 30-second television commercial from FCB Joburg.

Beyond the box … Breaking LSM stereotypes

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups. The industry, and the marketers it serves, must identify ways to define target market segments in a more holistic manner that encompasses both intrinsic and extrinsic variables.

Following the crowd

Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. What we’re learning is that not everything we’ve come to accept as an undeniable truth remains as such.

10 tips for saving data

10 tips for saving data

Avoiding data bill shock

One of the biggest complaints received on a monthly basis in the telecommunications industry are billing complaints, 60% of which are based on bill shock, specifically data usage.

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