Company News Feed

The Bakers ‘Bokke’ Iced Zoo biscuit — a clever well-timed idea

A simple, clever and well-timed idea can be very rewarding. Such was the case with the South African Bakers Iced Zoo® Biscuit social media post created by M&C Saatchi Abel Gauteng — wishing the Springboks well for the semi-final match in the Rugby World Cup.


Take advantage of mobile in Africa: learn from China

With legislation driving growth in gaming, technology opening up opportunities in cosmetics, and beacons and QSR driving retailing, mobile innovation is happening in every market in China. So much so that mobile e-commerce expenditure for 2015 will be four times higher in China than in the United States. Given this, we’d be silly if we didn’t watch the market carefully and learn what we can to take advantage of mobile in Africa. Strategic marketing consultancy, Added Value, highlights a handful you might find worthwhile.


Differentiating brands for growth in a cluttered market

At Added Value, we use Yung’s archetypes as a base for character development. Through a combination of archetypes we are able to bring personality to products and services helping to support a brands positioning and ultimately connecting with consumers on a deeper, more emotional level.


The evolution of the mobile customer

As the mobile and online spaces intertwine and we now use our devices to access the internet, email and social media, consumers are expecting more from mobile operators and service providers.


How to get your business noticed on LinkedIn

LinkedIn is often overlooked as a network for marketing purposes. But with over 135 million members, the majority of whom are professionals, in over 200 countries, LinkedIn is undoubtedly offering some serious punch for the online marketer.


Carat wins at the prestigious AMASA Awards

We are delighted to announce that Carat won two awards at the Advertising and Media Association of South Africa (AMASA) Awards.


Game-changing loyalty solution coming to South Africa — and beyond.

Mortimer Harvey Pty Ltd (Mortimer Harvey) and Loyal Solutions A/S of Copenhagen, Denmark have entered into an exclusive partnership that will bring Loyal Solutions’ state-of-the-art loyalty programme management technology into the Mortimer Harvey portfolio, providing new opportunities for clients either running a loyalty programme or contemplating initiating one.


Lebogang Rasethaba directs Aewon Wolf in Cell C ads

Egg Films’ Lebogang Rasethaba directed two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.


Dentsu Aegis Network adds lifestyle marketing pillar “MKTG” to global brand network

Dentsu Aegis Network today announces the formation of a ninth global network brand, MKTG, the lifestyle marketing agency it acquired in August 2014.


Y&R South Africa cracks top 3 in creative league rankings

Following this year’s Loerie Awards, Y&R South Africa has achieved its best ever ranking in the Creative Circle Ranking for Group Agencies and the Loeries Official Rankings, cementing a position in the top 3 respectively.


Egg tops Loerie rankings; Arcade off to a dream start

Egg Films is the highest-ranked South African production company in the official Loerie Awards rankings for 2015.


Challenge from HospiceWits to help set South African record for biggest Zumba class

HospiceWits has challenged all South Africans to take part in setting a South African record for the biggest outdoor Zumba class in celebration of World Hospice and Palliative Care Day.


Direct and digital gurus join Mortimer Harvey family

Mortimer Harvey has appointed industry stalwarts, Winnifred Knight and Luisa Mazinter, as Direct Business Director and Group Chief Innovation Officer, respectively.


King James Group ranked SA’s top creative agency

King James Group (CT) has taken the number one spot on three of the most important tables of the Loeries Official Rankings, released yesterday.


Rémy Martin launches new campaign celebrating local inspirational men

The Friday Street Club has been working with Rémy Martin on the launch of their new campaign, aimed at encouraging men to live their lives to the fullest.


Marketers: Get yourself a front row seat in your consumers’ lives

As market researchers, we are constantly trying to keep up with consumer behaviour. We want to understand what consumers use our clients’ products for, and most importantly, how they use them.


RADAR team supports the rugby

In the lead up to the nail-biting Rugby World Cup semi-final between the Springboks and the All Blacks this weekend, the girls and guys over at RADAR recorded some fun spots to celebrate their support for the game


Edgars — a fashion content curator

M&C Saatchi Abel worked with Edgars to launch its new website which pitches it as a fashion content curator.


The courageous Doug Larter joins the Heroes

After graduating with a degree in Philosophy, Classics and English in 1998, Doug Larter realised that at some stage he would actually have to work for a living and decided that a career in advertising was better than having a real job


Picking it up with Makro and 34

Makro lockers have been installed at nine Sasol and McDonald’s outlets in Gauteng, allowing online shoppers 24-hour access to collect their purchases.


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