Company News Feed

Riky Rick calls FUSEG “best music video of my career”

Arcade Content’s Kyle Lewis directed ‘FUSEG’, the new Riky Rick x Cassper Nyovest x Anatii music video.

Narrative wins the top two spots for digital publications

The hotly contested trophy for the Best Digital Publication in the SA Publication Forum Awards was won by specialist content marketer Narrative, for Jeep digital magazine.

King James Group named African Agency of the Year for the second year running

The King James Group has once again been named African Advertising Agency of the Year at the annual African Cristal Festival. The Festival, held in Morocco this past weekend, stands as the first “summit for media and communications” dedicated to Africa and brings together African and international experts to celebrate exceptional work produced on the continent.

In addition to the coveted title of Agency of the Year, the group also walked away with a further nine awards across three client brands and five categories.

How to personalise customer loyalty programmes that engage and deliver click through results

In the 1990’s, the modern-day loyalty programme was the innovation, but more than a decade later, is it anything more than brand hygiene? Five years ago, Andrew Hall, the Managing Director of Hero, a strategic marketing and advertising agency, saw this writing on the wall.

Growth by design for Jet

Growth by design: Iconic South African fashion brand, Jet, recently repositioned itself from Jet Up and Save to “Feel Good Fashion for Everyone”.

The revival of feminism: Are South African brands sleeping?

What used to be a mostly first-world concept, feminism has become a popular movement in developing countries like India, Kenya and South Africa. This points to a significant cultural shift, a change in the way that women see themselves and their role in society, regardless of social status and income.

Posterscope joins world’s largest OOH ad campaign for UN

In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope is proud to announce their participation in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.

Self-service — how to manage your voice or data contract

Wouldn’t it be great if you were able to manage your voice and data accounts in the same way that you manage your bank account?

Human capital — the currency of talent

Intangible, unpredictable and financially enigmatic, the elusive concept of human capital is arguably the most valuable asset in a business.

iProspect SA wins 29 awards at the international W3 Awards

We are proud to announce that iProspect South Africa walked away with an outstanding 29 awards, two of which were gold and 27 silver at the 10th annual W3 Awards.

Lebogang Rasethaba’s pantsula orchestra music video

Arcade Content’s Lebogang Rasethaba directed In the Castle of My Skin, a new music video for award-winning UK jazz band Sons of Kemet.

Debonairs Pizza launches pizza innovation with TVC from FCB Joburg

Debonairs Pizza, South Africa’s leading quick service restaurant in the category, has launched its latest pizza innovation – the Cheesy Crunch Crust topped with nacho chips – with a 30-second television commercial from FCB Joburg.

Beyond the box … Breaking LSM stereotypes

It is time the market research industry came to terms with the fact that the Living Standard Measure (LSM) questionnaire on its own does not cut it when it comes to defining target markets and compiling research groups. The industry, and the marketers it serves, must identify ways to define target market segments in a more holistic manner that encompasses both intrinsic and extrinsic variables.

Following the crowd

Any entrepreneur worth their salt will tell you that the key to business success lies in differentiation. What we’re learning is that not everything we’ve come to accept as an undeniable truth remains as such.

10 tips for saving data

10 tips for saving data

Avoiding data bill shock

One of the biggest complaints received on a monthly basis in the telecommunications industry are billing complaints, 60% of which are based on bill shock, specifically data usage.

Integrated Assegai Marketing Awards — deadline extension

After been inundated with calls for an extension, the Integrated Assegai Marketing Awards have decided to give you more time to submit your marketing campaigns! The deadline for the 16th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday 1 October and it is looking like 2015 is going to be a record year!

Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her

A commercial spoofing the interaction between a Johannesburg Metro Police Department (JMPD) officer and the man who attempted to embarrass her on social media and failed has broken on South Africa’s airwaves.

Want to understand your audience better? Here’s how.

Speaking to your audience in a relevant and impactful way is one of the biggest challenges every company faces on a daily basis. Your customers will respond either positively, negatively or not at all to everything you say or write to them. So let’s take a look at how you can understand your audience better.

The evolution of anti-immigration advertising

The last time an advertising agency was approached to address the anti-immigration crisis, DC-based Elevación delivered thought-provoking, intelligent and inspiring work. That was in 2004.

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