Company News Feed

Lowe Cape Town wins gold for Jenna #GETMETO21 campaign

Lowe Cape Town won gold in the PR & Communications category for The Organ Donor Foundation #Getmeto21 Campaign at the Loerie awards.

Joint statement issued by the ACA and AdReview

Regarding the matter of the AdReview awards, which has received a lot of press over the past week, a joint ACA/AdReview statement has been issued (see attached).

AAA School of Advertising boasts 40 finalists in Loeries student categories

The ACA congratulates the AAA School on retaining the impressive achievement of being the institution with the highest number of finalists at the annual Loerie awards.

Lebogang Rasethaba’s sub-zero Castle Lite brand film

Arcade Content’s Lebogang Rasethaba directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.

Women — what marketers should know

According to Nielsen/Net Ratings, the worldwide consumer spending power of women is $20 trillion, and in the United States, their annual spend is over half of the US GDP ($7 trillion). Want to know more about what they’re spending on, what trends are influencing them and why Pinterest matters. Strategic marketing consultancy, Added Value, has put together this read for you.

Surfshack tells stories of triumph through eyes of vulnerable children

A striking series of ads for the non-profit organisation, Surfshack Surf Outreach, offers an arresting look into the stories of vulnerable children in the Cape Flats – and how surfing gave them hope.

Loyalty begets loyalty

If there is one company that understands the value of speaking to its customers in their mother tongue, it’s Toyota.

Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

iProspect South Africa, a member of Dentsu Aegis Network, has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a pitch process of six months.

Dentsu Aegis Network acquires Premier Media Company and Adams Media in Ghana

Dentsu Aegis Network today announces the acquisition of two leading media buying and planning agencies in Ghana, Adams Media Ghana Limited and Premier Media Company GH Limited (“Premier Media”). Adams Media and Premier Media will be rebranded as Carat and Vizeum respectively and collectively form Dentsu Aegis Network locally to become the leading media agency in Ghana, the second largest West African economy.

FCB South Africa wins SA Tourism account

In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.

Mortimer Harvey Africa Middle East signs consultancy services agreement with Egyptian pharmaceutical company Rameda

Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.

Top 5 ways to talk to women in 2015

It seems hard to believe, but many companies continue to under-deliver to the 50% of the world’s population that is female. According to Tom Peters, “women are unmistakably in my opinion economic opportunity number 1” and with global earning power of $18 trillion and growing, it’s easy to see why. But if you do sit in a business that struggles to understand the role and influence of women, what are some of the latest things to take note of? Added Value Director (France), Cécile Gorgeon, suggests five.

The feminine plural and today’s archetypes

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.

FCB Joburg tasked to boost awareness for market’s Number 1

FCB Joburg has been tasked by Tiger Brands to boost awareness for Perfect Touch, the number 1 hair styling brand in South Africa.

Y&R appoints Mthuli Bam as head of electronic production

Y&R South Africa recently promoted Mthuli Bam, a veteran senior TV producer who has been with the agency for more than half a decade, to Head Of Electronic Production.

Motivating for a measurement makeover

The advertising industry needs a measurement makeover to keep creativity alive and to do the best job possible for brands.

2015 APEX awards results celebrate effectiveness in advertising!

On the 20th July at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2015 APEX awards gala dinner. Much was celebrated including the 20th anniversary of the awards.

Afrikaans is kykNET’s core business

When people relax in front of their TVs, they feel most at home when the programmes they are watching are in their home language, depicting their culture. And that is why kykNET is once again sponsoring the Pendoring Advertising Awards as Platinum sponsor. It is all about Afrikaans.

The ACA announces the 2015/2016 Board of Directors

On Thursday 9th July 2015, The Association for Communication and Advertising (ACA) held its 68th Annual General Meeting when the following captains of industry were elected to the Board of Directors for 2015/2016.

Bonitas dives through clutter with FCB Joburg

Bonitas, the open medical aid with the highest claims pay-out in South Africa, is ‘diving’ straight through the clutter on the country’s television screens with a commercial from FCB Joburg to remind viewers of its focus – no frills, just great medical aid.

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