Company News Feed

Will the ink dry up?

The Cannes Festival of Creativity is a highlight on the global advertising calendar. It is a week filled with the most exciting debates, seminars and presentations. A week of networking, of immersion in hundreds of inspiring shortlisted ads and, when the awards are announced, it is a week of celebration.


Hobnobbing, shoulder-rubbing and hanging out in Cannes

Fortunately, whichever way the dice land during the rest of the week, the festival has a bit more to offer than just a bunch of winners and losers.


A world of engagement

Is there a place for niche magazines in a world where media planners have to be accountable and justify their placement choices through robust data and experience?


Cell C gets cheeky with ‘Screwy’ spot from 1886

Just weeks after declaring its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer, mobile services provider, Cell C, is flighting a cheeky TVC that asks South Africans if they feel they’re being taken advantage off.


Peermont appoints Demographica as its direct marketing agency

Bespoke direct marketing advertising agency Demographica has been appointed as the preferred direct marketing agency for Peermont Hotels, Resorts and Casinos after a run of successful projects over the past 12 months.


FCB SA makes Millward Brown Top 20, again

FCB South Africa has two TVCs on Millward Brown’s annual Top 20 Best Liked Ads for 2014 maintaining its track record of a presence on the list year-in and year-out.


Celebrating a lifetime of Defender on the African continent

The Land Rover Defender story is a rich tapestry of adventures that have come to pass on the African continent over the last 67 years, starting with the Series I in 1948.


Africa is Absolut; Kyle Lewis is Absolut

Arcade Content’s Kyle Lewis directed ‘Africa Is Absolut’, Absolut Vodka’s promo for the MTV Africa Music Video Awards, taking place in Durban in July 2015.


Brandhouse head of shopper marketing joins 34

34 have appointed Kristel van der Vliet as its head of strategy. She brings with her past experience in management consultancy both overseas and locally.


Cell C launches SA’s first contract buy-out offer with TVC from 1886

Mobile services provider, Cell C, has declared its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer.


DMA SA appoints Demographica CEO Warren Moss as chairman

Warren Moss, the Chief Executive Officer of bespoke direct marketing advertising agency Demographica, has been appointed as Chairman of the Direct Marketing Association of Southern Africa (DMASA) following his successful stint as Vice Chairman for the past two years.


Close-up and personal with the Generation Z

In South Africa, our Generation Z falls into another category, that which we call ‘born frees’ to highlight the fact that they were born after the country attained democracy in 1994. This generation, the eldest of whom will celebrate their 21st birthdays this year, should be on every marketer’s mind as they consider how to drive their brands’ future growth.


Empowering women one brand at a time

As cultural insight mavens, Added Value’s strategists see something more fundamental taking place which some people are calling the 4th Wave of feminism. Fed up with everyday sexism, forged by other forms of activism and empowered through technology, women are speaking up across all sectors, countries and societies.


John Brown Media proudly announces the launch of DiscoveryForMe.co.za

With over 156 000 unique visitors to date, Discovery’s new healthy lifestyle website, DiscoveryForMe.co.za, is proving to be an important addition to the family of health information products already on offer by Discovery.

“We’re thrilled at the great response that DiscoveryForMe.co.za has had so far, but we’re also aware that we have a great responsibility to our readers who view us as an important source of health and wellbeing information,” says DiscoveryForMe editor Catherine Davis, of John Brown Media.


Shadows and technology bring JHB Zoo’s nocturnal animals to life

To communicate the Night Tours offering, Joburg Zoo and Y&R South Africa set out to explore a highly impactful and interactive way to maximise awareness and to encourage visitors to book a night tour.


BF.34 open their doors in Nairobi

34 and Berge Farrell have combined forces in Africa and launched their first office in Nairobi, Kenya.


The Lonely Road Foundation saturates radio waves to highlight plight of abandoned children

The Lonely Road Foundation, an NPO that assists impoverished South African communities manage the health and wellbeing of orphaned and vulnerable children, looked to radio to help it highlight child abandonment with a hard-hitting 90-second spot flighted just before the start of Child Protection Week.


Buckle up and be there

Instead of opting for traditional and more commonly used scare tactics, Y&R South Africa demonstrated a relatable and positive reason to encourage people to buckle up their seat belts: to stay alive and be present for the special moments in life.


Don’t let the man flu get you

Ignite Joe Public’s recent TVC for client Iliadin takes a humorous approach to facing the winter blues this chilly season. Ilaidin’s nasal spray will not only unblock your nose, but it will also reduce a cold up to two days sooner.


Labstore South Africa grabs Gold

Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently added Amka Products’ Gold Series to its client stable on a project basis, commencing 1 June 2015.


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