Company News Feed

FCB South Africa notches up another successful Loerie Awards

Two Golds, five Silvers, eight Bronzes and two Craft Certificates: the FCB South Africa group and its agencies have notched up another successful Loerie Awards.

Lowe Cape Town wins gold for Jenna #GETMETO21 campaign

Lowe Cape Town won gold in the PR & Communications category for The Organ Donor Foundation #Getmeto21 Campaign at the Loerie awards.

Joint statement issued by the ACA and AdReview

Regarding the matter of the AdReview awards, which has received a lot of press over the past week, a joint ACA/AdReview statement has been issued (see attached).

AAA School of Advertising boasts 40 finalists in Loeries student categories

The ACA congratulates the AAA School on retaining the impressive achievement of being the institution with the highest number of finalists at the annual Loerie awards.

RADAR moves into new premises with an office that celebrates creativity and design

RADAR has moved into new premises in Cape Town, in the process constructing a space that is a dedication to creativity.

Will today’s top 10 brands still be here in 10 years?

So will today’s top 10 brands still be here a decade from now?

Lebogang Rasethaba’s sub-zero Castle Lite brand film

Arcade Content’s Lebogang Rasethaba directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.

Women — what marketers should know

According to Nielsen/Net Ratings, the worldwide consumer spending power of women is $20 trillion, and in the United States, their annual spend is over half of the US GDP ($7 trillion). Want to know more about what they’re spending on, what trends are influencing them and why Pinterest matters. Strategic marketing consultancy, Added Value, has put together this read for you.

Surfshack tells stories of triumph through eyes of vulnerable children

A striking series of ads for the non-profit organisation, Surfshack Surf Outreach, offers an arresting look into the stories of vulnerable children in the Cape Flats – and how surfing gave them hope.

Loyalty begets loyalty

If there is one company that understands the value of speaking to its customers in their mother tongue, it’s Toyota.

Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

iProspect South Africa, a member of Dentsu Aegis Network, has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a pitch process of six months.

Dentsu Aegis Network acquires Premier Media Company and Adams Media in Ghana

Dentsu Aegis Network today announces the acquisition of two leading media buying and planning agencies in Ghana, Adams Media Ghana Limited and Premier Media Company GH Limited (“Premier Media”). Adams Media and Premier Media will be rebranded as Carat and Vizeum respectively and collectively form Dentsu Aegis Network locally to become the leading media agency in Ghana, the second largest West African economy.

FCB South Africa wins SA Tourism account

In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.

Mortimer Harvey Africa Middle East signs consultancy services agreement with Egyptian pharmaceutical company Rameda

Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.

Top 5 ways to talk to women in 2015

It seems hard to believe, but many companies continue to under-deliver to the 50% of the world’s population that is female. According to Tom Peters, “women are unmistakably in my opinion economic opportunity number 1” and with global earning power of $18 trillion and growing, it’s easy to see why. But if you do sit in a business that struggles to understand the role and influence of women, what are some of the latest things to take note of? Added Value Director (France), Cécile Gorgeon, suggests five.

The feminine plural and today’s archetypes

Today’s women have little in common with the figure of the typical housewife who dominated the 1980s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.

FCB Joburg tasked to boost awareness for market’s Number 1

FCB Joburg has been tasked by Tiger Brands to boost awareness for Perfect Touch, the number 1 hair styling brand in South Africa.

Web design & development — how two different disciplines work

Many people often lump web design and web development together as if they were the same thing. They certainly sound similar enough to mean the same thing, but they’re actually vastly different disciplines.

Y&R appoints Mthuli Bam as head of electronic production

Y&R South Africa recently promoted Mthuli Bam, a veteran senior TV producer who has been with the agency for more than half a decade, to Head Of Electronic Production.

Motivating for a measurement makeover

The advertising industry needs a measurement makeover to keep creativity alive and to do the best job possible for brands.

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