Company News Feed

The Friday Street Club works with local tech startups

The Friday Street Club has been working with a number of Cape Town-based tech startups to launch their products and businesses. Spanning wine, music streaming, in-store marketing and social networks, the startups are developing tech that is world-class, and which is being embraced by locals and global users alike.

Future Sound of Mzansi streaming worldwide on Thump on Vice

Future Sound of Mzansi is being streamed over three episodes on Thump, VICE’s electronic music and culture channel.

34 deliver the Sound of Hope in Hout Bay

At the heart of 34’s culture is a desire to not only deliver for our clients, but to genuinely help the wider community with the projects we take on.

Joe Public to participate in the growth of female creatives at Cannes

Joe Public’s Katherine Glover has been selected to attend the Cannes’ “See It Be It” 2015 initiative. See It Be It, is a project that was initiated by Cannes in 2014 to highlight the existence of very talented creative women in the industry, accelerate their careers; expose the powers women bring to the work, and encourage agencies to nurture women’s careers from the inside.

NetFlorist gives South Africans opportunity to proclaim adoration with personalised billboard

NetFlorist, South Africa’s leading flower and gifting service, is giving South Africans the opportunity to make the ‘grandest of grand gestures’ by making two billboards in Gauteng available for personalised messages.

Super-Smart Lexus billboard from FCB Cape Town demonstrates adaptive headlights

Despite being a largely static medium, a billboard utilising a technique known as reverse perspective is cleverly demonstrating Lexus’ adaptive headlight technology to passing motorists.

Top 5 lessons brand owners can learn from digital communications brands

Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.

‘Rainbow for a Rainbow Nation’ wins in London

Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).

FCB Cape Town TVC helps Savanna launch new bottle

A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand’s new bottle, which includes a new shape, logo, closure and is debossed.

Coca-Cola’s ‘Rainbow for a Rainbow Nation’ shines in New York

‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.

AMPLIFI-ing opportunities

Dentsu Aegis Network is very excited to announce the launch of AMPLIFI in South Africa.

Wayne Zwiers appointed to strengthen iProspect’s performance in SSA

iProspect’s newest senior management member, Wayne Zwiers has been appointed Managing Director of the Johannesburg team.

Viva Gym and 34 – a perfect fit

Viva Gym were looking for an agency to help them sell more smartly and take on the big guns in the SA market.

Five social good innovations

Strategic marketing consultancy, Added Value, lifts the lid on five innovations that have branding for good at their heart.

Huisgenoot backs Pendoring as Platinum sponsor

Afrikaans is Huisgenoot readers’ mother tongue and because Pendoring Advertising Awards’ aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a Platinum sponsor.

FCB best performing agency on Most Liked TVC List

FCB South Africa is the country’s best performing agency group on Millward Brown’s Most Liked TVC List for the fourth quarter of 2014.

2015 is shaping up into ‘The Year of Enrichment’ — why?

Strategic marketing consultancy, Added Value, is describing 2015 as ‘The Year of Enrichment’. In this article, it details three of the six cultural themes that have led to this description, and highlights how they can impact brands.

Small budget, large audience — takes the cream

When tasked to reach a large audience on a small budget by client, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.

So proud of their Corolla, they make their own ad

A father and his sons are so proud of their new Toyota Corolla, they ‘make their own ad’ – the father providing light, voice-over and GoPro action, son #1 the background music, son #2 moral support – in the comfort of their own garage.

Navigating the new marketing landscape

Consumers navigate expertly from Facebook, to their blog on Tumblr, to their mobile banking app, to their Apple TV, and back again. Their digital expertise now requires brands to behave with equal agility and provide relevant and timely content unique to the platform and consumer need.

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