Company News Feed

Super-Smart Lexus billboard from FCB Cape Town demonstrates adaptive headlights

Despite being a largely static medium, a billboard utilising a technique known as reverse perspective is cleverly demonstrating Lexus’ adaptive headlight technology to passing motorists.

Top 5 lessons brand owners can learn from digital communications brands

Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.

‘Rainbow for a Rainbow Nation’ wins in London

Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).

FCB Cape Town TVC helps Savanna launch new bottle

A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand’s new bottle, which includes a new shape, logo, closure and is debossed.

Coca-Cola’s ‘Rainbow for a Rainbow Nation’ shines in New York

‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.

AMPLIFI-ing opportunities

Dentsu Aegis Network is very excited to announce the launch of AMPLIFI in South Africa.

Wayne Zwiers appointed to strengthen iProspect’s performance in SSA

iProspect’s newest senior management member, Wayne Zwiers has been appointed Managing Director of the Johannesburg team.

Viva Gym and 34 – a perfect fit

Viva Gym were looking for an agency to help them sell more smartly and take on the big guns in the SA market.

Five social good innovations

Strategic marketing consultancy, Added Value, lifts the lid on five innovations that have branding for good at their heart.

Huisgenoot backs Pendoring as Platinum sponsor

Afrikaans is Huisgenoot readers’ mother tongue and because Pendoring Advertising Awards’ aim is the promotion of excellent Afrikaans advertising, Huisgenoot decided to support Pendoring this year as a Platinum sponsor.

FCB best performing agency on Most Liked TVC List

FCB South Africa is the country’s best performing agency group on Millward Brown’s Most Liked TVC List for the fourth quarter of 2014.

2015 is shaping up into ‘The Year of Enrichment’ — why?

Strategic marketing consultancy, Added Value, is describing 2015 as ‘The Year of Enrichment’. In this article, it details three of the six cultural themes that have led to this description, and highlights how they can impact brands.

Small budget, large audience — takes the cream

When tasked to reach a large audience on a small budget by client, FCB Cape Town came up with an idea that taps into one of the most insidious social media habits.

So proud of their Corolla, they make their own ad

A father and his sons are so proud of their new Toyota Corolla, they ‘make their own ad’ – the father providing light, voice-over and GoPro action, son #1 the background music, son #2 moral support – in the comfort of their own garage.

Navigating the new marketing landscape

Consumers navigate expertly from Facebook, to their blog on Tumblr, to their mobile banking app, to their Apple TV, and back again. Their digital expertise now requires brands to behave with equal agility and provide relevant and timely content unique to the platform and consumer need.

Mobile and tech — what should be on the marketer’s radar?

Here Jonathan Hall, President Consulting: North America, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

Smart data at the heart of pro-social brands

‘Big Data’ and ‘Social Good’ may be the yin and yang of tomorrow’s most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

Purpose-driven brands

The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ways to do so. They must carefully select causes that align with the brand’s ethos and can be seamlessly woven into their business models.

Need mom advice? NetFlorist has it

SA’s largest online flower and gifting service, NetFlorist, is tickling the country’s funny-bone with its radio campaign for Mother’s Day.

Pendoring 2015 entries now open

Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure.

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