Company News Feed
The festival of creativity is a wonderful blend of work, fun, endless goose bumps and bubbly and we got to experience it. All of it, for the very first time. Travel through memory lane with us as we revisit some of our best Cannes moments through pictures and Q&A.
Attending the Cannes Lions is an emotional rollercoaster. Advertising and marketing executives from around the world gather to honour the best work from around the world. The rollercoaster ascent starts much earlier than the festival though, as agencies begin the heart-wrenching process of selecting the work that they think will be worthy of the significant entry fee.
Radar has announced some new appointments to its creative team.
‘One Rand Man,’ directed by Arcade Content’s Rob Smith, won a Bronze in the Branded Content category at Cannes Lions this weekend
The 2015 APEX awards Jury is hard at work to find the best of breed in the business of advertising and communications!
In South Africa’s townships, pedestrians are often knocked over or killed at night while walking home from bars and taverns in poorly lit areas.
Mortimer Harvey Africa Middle East wins digital account in Egypt for the Sofitel Winter Palace and the Sofitel Legend Old Cataract
Mortimer Harvey Africa Middle East has been appointed as digital agency in Egypt for the Sofitel Winter Palace in Luxor and the Sofitel Legend Old Cataract in Aswan.
The Cannes Festival of Creativity is a highlight on the global advertising calendar. It is a week filled with the most exciting debates, seminars and presentations. A week of networking, of immersion in hundreds of inspiring shortlisted ads and, when the awards are announced, it is a week of celebration.
Fortunately, whichever way the dice land during the rest of the week, the festival has a bit more to offer than just a bunch of winners and losers.
Is there a place for niche magazines in a world where media planners have to be accountable and justify their placement choices through robust data and experience?
Just weeks after declaring its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer, mobile services provider, Cell C, is flighting a cheeky TVC that asks South Africans if they feel they’re being taken advantage off.
Bespoke direct marketing advertising agency Demographica has been appointed as the preferred direct marketing agency for Peermont Hotels, Resorts and Casinos after a run of successful projects over the past 12 months.
FCB South Africa has two TVCs on Millward Brown’s annual Top 20 Best Liked Ads for 2014 maintaining its track record of a presence on the list year-in and year-out.
The Land Rover Defender story is a rich tapestry of adventures that have come to pass on the African continent over the last 67 years, starting with the Series I in 1948.
Arcade Content’s Kyle Lewis directed ‘Africa Is Absolut’, Absolut Vodka’s promo for the MTV Africa Music Video Awards, taking place in Durban in July 2015.
Radar has created a complete corporate identity, along with launch lookbook for fashion brand, Coal.
34 have appointed Kristel van der Vliet as its head of strategy. She brings with her past experience in management consultancy both overseas and locally.
Mobile services provider, Cell C, has declared its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer.
Warren Moss, the Chief Executive Officer of bespoke direct marketing advertising agency Demographica, has been appointed as Chairman of the Direct Marketing Association of Southern Africa (DMASA) following his successful stint as Vice Chairman for the past two years.
In South Africa, our Generation Z falls into another category, that which we call ‘born frees’ to highlight the fact that they were born after the country attained democracy in 1994. This generation, the eldest of whom will celebrate their 21st birthdays this year, should be on every marketer’s mind as they consider how to drive their brands’ future growth.