Company News Feed

Mobile and tech — what should be on the marketer’s radar?

Here Jonathan Hall, President Consulting: North America, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

Smart data at the heart of pro-social brands

‘Big Data’ and ‘Social Good’ may be the yin and yang of tomorrow’s most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

Purpose-driven brands

The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ways to do so. They must carefully select causes that align with the brand’s ethos and can be seamlessly woven into their business models.

Need mom advice? NetFlorist has it

SA’s largest online flower and gifting service, NetFlorist, is tickling the country’s funny-bone with its radio campaign for Mother’s Day.

Pendoring 2015 entries now open

Entries for the 2015 Pendoring Advertising Awards has opened and Pendoring is calling on all ad agencies and marketers to create an Afrikaans ad or an ad in one of the other vernacular languages that will astound the nation and become a cultural treasure.

Reconsidering CSI in times of disaster

As a communication officer, I deal with an influx of proposals on a daily basis, and although all are noble and touching, corporate South Africa needs to be cut-throat about who they are supporting, the reasons why, and the hierarchy of needs against the backdrop of the current societal landscape.

Zurich gets direct with Demographica

Demographica has been appointed as the new direct marketing agency for Zurich Insurance Company South Africa Limited following a year-long relationship of successful projects and campaigns.

Facebook is shutting down its Friends Data API: Here’s what it could mean for digital marketers and developers

Previously, when logging into an app or website that uses Facebook Connect, users were asked for permission to various pieces of information linked to their Facebook account. One of these requests (often unnoticed), is access to the information of your friends. Now, with the enforcement of version 2 of Facebook’s Graph API, apps are not able to collect this data or even ask for it at all – with the aim to improve users’ trust.

Hero Film, pioneering virtual reality video experiences in SA

With Microsoft’s announcement of Hololens, Google’s heavy investment in Magic Leap and, now Facebook’s recent acquisition of Oculus VR, all signs are pointing to virtual reality as the next great wave of technology that will revolutionise the ways we create, consume and share content.

Debonairs Pizza delivers double the amazing with new promotion

Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’.

Afrikaans effective advertising language – Die Dagbreek Trust

Afrikaans effective advertising language – Die Dagbreek Trust

Demographica wins MINI account

Bespoke direct marketing agency Demographica has been appointed as the CRM and direct marketing agency for MINI South Africa following an industry-wide competitive pitch process.

Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform

We are very excited to announce the launch of AMNET, Dentsu Aegis Network’s programmatic & real time bidding platform, in South Africa. Jaco Lintvelt joins AMNET to lead this new division of the business in South Africa.

Lebogang Rasethaba captures a dancing nation

Arcade Content’s Lebogang Rasethaba has found his rhythm with two brand films about South African dance culture.

Afrikaans rocks on

Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.

Charles Pantland — In The Write Place

Y&R Advertising’s newest senior recruit, Charles Pantland joined the Johannesburg agency as creative director this month to creatively head up the Investec and Land Rover accounts.

BMW SA appoints new CRM agency

Bespoke Direct Marketing Agency Demographica has been appointed as the CRM and Direct Marketing Agency for BMW South Africa following an industry-wide competitive pitch process.

10 of the best things about my One Show experience — Graham Lang

10 of the best things about my One Show experience — Graham Lang,
CCO of Y&R South Africa and Africa.

Biggest prize ever for best Afrikaans advertisement

An overseas study trip worth a whopping R100 000 to go and learn from the best in advertising is the alluring prize up for grabs for the Prestige Award winner in this year’s Pendoring Advertising Awards. This is the special prize designed to celebrate the Awards’ 20th birthday.

Y&R and NATIVE VML win UCT Graduate School of Business account

Y&R South Africa and sister agency, NATIVE VML, recently acquired the business for University of Cape Town (UCT) Graduate School of Business (GSB), with the three-year contract encompassing ATL, Brand, Communication and Media Strategy, BTL and Digital services.

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