Company News Feed
As cultural insight mavens, Added Value’s strategists see something more fundamental taking place which some people are calling the 4th Wave of feminism. Fed up with everyday sexism, forged by other forms of activism and empowered through technology, women are speaking up across all sectors, countries and societies.
With over 156 000 unique visitors to date, Discovery’s new healthy lifestyle website, DiscoveryForMe.co.za, is proving to be an important addition to the family of health information products already on offer by Discovery.
“We’re thrilled at the great response that DiscoveryForMe.co.za has had so far, but we’re also aware that we have a great responsibility to our readers who view us as an important source of health and wellbeing information,” says DiscoveryForMe editor Catherine Davis, of John Brown Media.
To communicate the Night Tours offering, Joburg Zoo and Y&R South Africa set out to explore a highly impactful and interactive way to maximise awareness and to encourage visitors to book a night tour.
34 and Berge Farrell have combined forces in Africa and launched their first office in Nairobi, Kenya.
The Lonely Road Foundation, an NPO that assists impoverished South African communities manage the health and wellbeing of orphaned and vulnerable children, looked to radio to help it highlight child abandonment with a hard-hitting 90-second spot flighted just before the start of Child Protection Week.
Instead of opting for traditional and more commonly used scare tactics, Y&R South Africa demonstrated a relatable and positive reason to encourage people to buckle up their seat belts: to stay alive and be present for the special moments in life.
Ignite Joe Public’s recent TVC for client Iliadin takes a humorous approach to facing the winter blues this chilly season. Ilaidin’s nasal spray will not only unblock your nose, but it will also reduce a cold up to two days sooner.
Labstore South Africa, shopper marketing business unit of Y&R South Africa, recently added Amka Products’ Gold Series to its client stable on a project basis, commencing 1 June 2015.
The Friday Street Club has been working with a number of Cape Town-based tech startups to launch their products and businesses. Spanning wine, music streaming, in-store marketing and social networks, the startups are developing tech that is world-class, and which is being embraced by locals and global users alike.
Future Sound of Mzansi is being streamed over three episodes on Thump, VICE’s electronic music and culture channel.
A recent online survey revealed that 96 per cent of respondents claim to use a smartphone, either for business or in a personal capacity. Aligning with the smart device growth in South Africa, Narrative is seeing that up to 50 per cent of readers of digital magazines access the content on a smart device.
At the heart of 34’s culture is a desire to not only deliver for our clients, but to genuinely help the wider community with the projects we take on.
Joe Public’s Katherine Glover has been selected to attend the Cannes’ “See It Be It” 2015 initiative. See It Be It, is a project that was initiated by Cannes in 2014 to highlight the existence of very talented creative women in the industry, accelerate their careers; expose the powers women bring to the work, and encourage agencies to nurture women’s careers from the inside.
NetFlorist, South Africa’s leading flower and gifting service, is giving South Africans the opportunity to make the ‘grandest of grand gestures’ by making two billboards in Gauteng available for personalised messages.
Despite being a largely static medium, a billboard utilising a technique known as reverse perspective is cleverly demonstrating Lexus’ adaptive headlight technology to passing motorists.
Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.
Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).
A cast of stars from previous commercials in an FCB Cape Town ad for Savanna is helping to launch the leading cider brand’s new bottle, which includes a new shape, logo, closure and is debossed.
‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.
Dentsu Aegis Network is very excited to announce the launch of AMPLIFI in South Africa.