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Afrikaans effective advertising language – Die Dagbreek Trust

Afrikaans effective advertising language – Die Dagbreek Trust


Demographica wins MINI account

Bespoke direct marketing agency Demographica has been appointed as the CRM and direct marketing agency for MINI South Africa following an industry-wide competitive pitch process.


Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform

We are very excited to announce the launch of AMNET, Dentsu Aegis Network’s programmatic & real time bidding platform, in South Africa. Jaco Lintvelt joins AMNET to lead this new division of the business in South Africa.


Lebogang Rasethaba captures a dancing nation

Arcade Content’s Lebogang Rasethaba has found his rhythm with two brand films about South African dance culture.


Afrikaans rocks on

Afrikaans has not given up. That is clear when you listen to Mr Japie Gouws, managing director of the ATKV group, who announced that the ATKV will once again support the Pendoring Advertising Awards as a Platinum sponsor.


Charles Pantland — In The Write Place

Y&R Advertising’s newest senior recruit, Charles Pantland joined the Johannesburg agency as creative director this month to creatively head up the Investec and Land Rover accounts.


BMW SA appoints new CRM agency

Bespoke Direct Marketing Agency Demographica has been appointed as the CRM and Direct Marketing Agency for BMW South Africa following an industry-wide competitive pitch process.


10 of the best things about my One Show experience — Graham Lang

10 of the best things about my One Show experience — Graham Lang,
CCO of Y&R South Africa and Africa.


Biggest prize ever for best Afrikaans advertisement

An overseas study trip worth a whopping R100 000 to go and learn from the best in advertising is the alluring prize up for grabs for the Prestige Award winner in this year’s Pendoring Advertising Awards. This is the special prize designed to celebrate the Awards’ 20th birthday.


The perfect team – integrated or collaborative?

Collaboration is the new way of working. Niche experts come together in a bespoke arrangement to fit the mission critical requirements of the project. That’s the best practice theory, anyway.


Y&R and NATIVE VML win UCT Graduate School of Business account

Y&R South Africa and sister agency, NATIVE VML, recently acquired the business for University of Cape Town (UCT) Graduate School of Business (GSB), with the three-year contract encompassing ATL, Brand, Communication and Media Strategy, BTL and Digital services.


The future of travel is now

Digital agency Fogg has released its latest case study about an exciting new activation which will get the travel industry to rethink travel altogether.


Hellocomputer turns 10

Ten years ago, a start-up called Hellocomputer was created. The belief was simple: digital would become an indispensable part of consumer’s lifestyles.


Massbuild makes a big content splash

Massbuild’s Love Your Home digital magazine Special Paint Edition has just gone live.


Connecting the dots — 5 ways to integrate content marketing

Social content, digital content, print content all require a content specialist that is able to work across print, digital and social.


Lowe + Partners SA — Lowe flying with 14 new business wins

Lowe + Partners SA has enjoyed 14 new business wins over the past four months. This latest growth comprises projects from six new clients, as well as competitive pitches for work on existing clients such as Nestlé, Adcock Ingram and Unilever.


Lebogang Rasethaba’s new short film celebrates Soweto Marathon

Arcade Content’s Lebogang Rasethaba co-directed A New Belief: The People’s Race with German Stephan Wever. The inspiring short film celebrates the Nike Soweto Marathon, which returned last November after skipping a year in 2013 for the first time since it began in 1992.


“Salon Party” TVC promotes male circumcision

Brothers for Life, a brand of the Center for Communication Impact (CCI), recently launched The #MMCZing campaign with the intention of breaking the convention of males speaking to males around the topic of circumcision.


Hero plugs into the global code market

Full-service South African marketing agency, Hero has announced the launch of its new company, Hero Plugins. The business takes it place alongside Hero Films, launched in 2014, in a suite of independent companies with Hero as the majority shareholder.


Isobar & Carat SSA win Bronze at the Global Dentsu Aegis Network Innovation awards

Dentsu Aegis Network Sub-Saharan Africa is excited to announce that both network brands, Carat Division and Isobar, have won bronze at the Global Dentsu Aegis Network Innovation Awards for Best Use of the Dentsu Aegis Network Operating Model.


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