Company News Feed

A haunting solution for the student market

The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being ‘sold’ to. And discerning about where they spend their limited disposable income. So, if you’re a brand marketing to students, how do you surprise, engage and coerce them? You box clever.


Growing young leaders

In January 2016, Joe Public introduced the concept of a junior lead executive committee to create more flow and communication between agency levels and to give young leaders the platform to initiate their own growth.


34° delivers an Instagram Scout challenge for Campworld

Instagram is overrun with users who spend all of their free time outdoors. But these nature enthusiasts have no idea that Campworld is the one-stop shop for all their camping needs. Nor would they ever think of interacting with the brand on social media.


Mortimer Harvey’s Boom.Studio takes it to the NXT LVL

JOHANNESBURG – Wednesday, 22 June 2016. Boom.Studio, one of Mortimer Harvey’s OmniChannel sister companies, is proud to have been chosen as the music partner for the launch of Vodacom’s NXT LVL soccer star discovery initiative in May 2016. Music is the emotional language of the youth, and brands are becoming more and more aware of […]


Trustco results show solid performance in all of the group’s operating segments

Trustco Group Holdings Limited (Trustco) has announced its results for the year ended 31 March 2016. The results show yet another year of excellent financial performance and business growth.


Terence Neale short wins Craft Gold at Cannes Lions & twice at AICP

Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.


At 34° we speak to people, not numbers.

Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.


Retail therapy as Edcon appoints Y&R Network

Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.


Top five ways to win with Character Lab

A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.


Extreme innovation meets behavioural economics

As Humanitarian Aid represents a $25 billion business, Added Value Executive Vice President Purpose Branding and Sustainable Innovation, Leslie Pascaud, examines how the type and amplitude of innovation can have implications well beyond philanthropy.


How large corporates manage their media assets

For big brands engaged in ongoing advertising campaigns, keeping track of their various media assets is both difficult and expensive. Mike Smit, MD of Adstream SA explains how.


Ticket sales open for the #APEX2016 events!

The Association for Communication and Advertising (ACA) has announced that ticket sales are open for the 2016 APEX awards events taking place on Thursday, 7 July 2016 in the Ivory Auditorium at The Forum on The Campus in Bryanston – Johannesburg.


Top tips to form a community by creating cultural value

Starbucks’ brand purpose is ‘serving one cup, to one neighbour at a time’. They made it their mission to redefine what ‘neighbourhood’ meant to people, understanding that for most city dwellers this is no longer geographical, but is made up of a small number of disparate places that feel genuinely welcoming.


Witty campaign for Toyota 86 leverages instant messaging to demonstrate speed

A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle’s racy urban prowess and drive home its pay-off line, ‘go Play’.


FCB Cape Town & NetFlorist show guys the power of flowers

NetFlorist, South Africa’s largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays.


YDA shortlist for Karien Cherry

Giant Films director Karien Cherry is in the running for the prestigious Young Director Award (YDA) at this year’s Cannes festival. Karien received the nomination for her award-winning New Balance spot ‘Baby vs Dale Steyn’, for the King James Group.


Dagbreek Trust gives Pendoring wings

With Afrikaans increasingly being buffeted by strong head winds, Dagbreek Trust, in collaboration with like-minded organisations and role-players, decided to join forces and launch a comprehensive campaign to boost Afrikaans anew and establish the language as a strong brand.


Paving the way for the growth of our clients

Joe Public United is proud to announce their recent partnerships with two new agencies in Africa.


Promise wins Edcon’s Speciality Division business

After an extensive pitch process, Promise has been appointed as the agency of record for Edcon’s Speciality Division.


Mercedes-Benz trucks — disaster averted

As their payoff states, Mercedes Benz trucks are trucks you can trust.


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