Company News Feed
If brand experience is how brands make a meaningful contribution to culture, brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life. Brand experience innovation is more important than ever for marketers because today’s consumers are far more interested in what a brand does than what a […]
A new television commercial from FCB Joburg for Bonitas Medical Fund is delivering a highly-focused message that prompts South Africans to question exactly what their medical aid gives them. According to Melanie Le Roux, Marketing, Branding and Communications Executive of Bonitas Marketing, the Fund is the second largest open medical scheme in South Africa. Administered […]
FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.
If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.
The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future. So how does today’s business plan their SEO strategy for 2016 and beyond? To help guide you, here are a few of our thoughts on the future of SEO.
Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.
When challenged to bring extra meaning and resonance to the new ABSA Investment spot, director Sam Coleman knew that the words and distinctive voice of Philosopher Alan Watts would lend the required gravitas he and agency The Jupiter Drawing Room, Johannesburg were searching for, to give solid grounding to ABSA’s unique Strive for the Exceptional positioning.
The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being ‘sold’ to. And discerning about where they spend their limited disposable income. So, if you’re a brand marketing to students, how do you surprise, engage and coerce them? You box clever.
In January 2016, Joe Public introduced the concept of a junior lead executive committee to create more flow and communication between agency levels and to give young leaders the platform to initiate their own growth.
Instagram is overrun with users who spend all of their free time outdoors. But these nature enthusiasts have no idea that Campworld is the one-stop shop for all their camping needs. Nor would they ever think of interacting with the brand on social media.
Facebook recently launched their new ‘Reactions’ feature. In a nutshell, ‘Reactions’ are basically an extension of the “Like” button. So now users can effectively either: Like, Love, Haha, Wow, Sad, or just be, well, Angry.
JOHANNESBURG – Wednesday, 22 June 2016. Boom.Studio, one of Mortimer Harvey’s OmniChannel sister companies, is proud to have been chosen as the music partner for the launch of Vodacom’s NXT LVL soccer star discovery initiative in May 2016. Music is the emotional language of the youth, and brands are becoming more and more aware of […]
Trustco Group Holdings Limited (Trustco) has announced its results for the year ended 31 March 2016. The results show yet another year of excellent financial performance and business growth.
Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.
Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.
A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
As Humanitarian Aid represents a $25 billion business, Added Value Executive Vice President Purpose Branding and Sustainable Innovation, Leslie Pascaud, examines how the type and amplitude of innovation can have implications well beyond philanthropy.
For big brands engaged in ongoing advertising campaigns, keeping track of their various media assets is both difficult and expensive. Mike Smit, MD of Adstream SA explains how.
The Association for Communication and Advertising (ACA) has announced that ticket sales are open for the 2016 APEX awards events taking place on Thursday, 7 July 2016 in the Ivory Auditorium at The Forum on The Campus in Bryanston – Johannesburg.