Company News Feed

Brand experience innovation

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire. This is the opinion of Added Value Australia director, Sally Smallman, who added that in a world of ever-increasing competition for the consumer’s dollar, […]


The 5 ‘must dos’ for successful brand experience innovation

If brand experience is how brands make a meaningful contribution to culture, brand experience innovation is anything ‘new’ a brand does in culture to bring its purpose to life.   Brand experience innovation is more important than ever for marketers because today’s consumers are far more interested in what a brand does than what a […]


New Bonitas TVC delivers highly-focused message

A new television commercial from FCB Joburg for Bonitas Medical Fund is delivering a highly-focused message that prompts South Africans to question exactly what their medical aid gives them. According to Melanie Le Roux, Marketing, Branding and Communications Executive of Bonitas Marketing, the Fund is the second largest open medical scheme in South Africa. Administered […]


FCB Cape Town wins Bronze Apex for Savanna ‘New/Different’ campaign

FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.


Shopper marketing: The path to purchase has changed

If like most marketers, you believe that retail is the centre of the marketing universe then it may come of some surprise to you, to learn that it’s the consumer who is now that ’centre’. Gone are the days when consumers are driven towards brands. Consumers now feel empowered enough to have brands gravitate towards them and nowhere is this more relevant than in shopper marketing.


Our predictions on the future of SEO

The upheavals in SEO over the last few years have been quite dramatic and, it seems, this trend is set to continue into the future. So how does today’s business plan their SEO strategy for 2016 and beyond? To help guide you, here are a few of our thoughts on the future of SEO.


Toyota broadens its reach

Toyota believes advertising in vernacular languages makes a contribution to brand loyalty and customer engagement. That’s why we continue to acknowledge the value of vernacular-language advertising and the buying power of our emerging market through its on-going sponsorship of the Pendoring Advertising Awards, which specifically focus on South Africa’s indigenous languages this year.


ABSA’s Cultivating the Exceptional directed by GIANT FILMS’ director Sam Coleman

When challenged to bring extra meaning and resonance to the new ABSA Investment spot, director Sam Coleman knew that the words and distinctive voice of Philosopher Alan Watts would lend the required gravitas he and agency The Jupiter Drawing Room, Johannesburg were searching for, to give solid grounding to ABSA’s unique Strive for the Exceptional positioning.


A haunting solution for the student market

The student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being ‘sold’ to. And discerning about where they spend their limited disposable income. So, if you’re a brand marketing to students, how do you surprise, engage and coerce them? You box clever.


Growing young leaders

In January 2016, Joe Public introduced the concept of a junior lead executive committee to create more flow and communication between agency levels and to give young leaders the platform to initiate their own growth.


34° delivers an Instagram Scout challenge for Campworld

Instagram is overrun with users who spend all of their free time outdoors. But these nature enthusiasts have no idea that Campworld is the one-stop shop for all their camping needs. Nor would they ever think of interacting with the brand on social media.


Now there’s more to like and love about Facebook’s new reactions

Facebook recently launched their new ‘Reactions’ feature. In a nutshell, ‘Reactions’ are basically an extension of the “Like” button. So now users can effectively either: Like, Love, Haha, Wow, Sad, or just be, well, Angry.


Mortimer Harvey’s Boom.Studio takes it to the NXT LVL

JOHANNESBURG – Wednesday, 22 June 2016. Boom.Studio, one of Mortimer Harvey’s OmniChannel sister companies, is proud to have been chosen as the music partner for the launch of Vodacom’s NXT LVL soccer star discovery initiative in May 2016. Music is the emotional language of the youth, and brands are becoming more and more aware of […]


Trustco results show solid performance in all of the group’s operating segments

Trustco Group Holdings Limited (Trustco) has announced its results for the year ended 31 March 2016. The results show yet another year of excellent financial performance and business growth.


Terence Neale short wins Craft Gold at Cannes Lions & twice at AICP

Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.


At 34° we speak to people, not numbers.

Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.


Retail therapy as Edcon appoints Y&R Network

Edcon recently announced the appointment of the Y&R Network as new agency for their Edgars Division.


Top five ways to win with Character Lab

A brand is brought to life by its character. It guides HOW the brand speaks, looks and behaves, and should be consistent across all communications. Brand consultancy and strategy company Added Value put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.


Extreme innovation meets behavioural economics

As Humanitarian Aid represents a $25 billion business, Added Value Executive Vice President Purpose Branding and Sustainable Innovation, Leslie Pascaud, examines how the type and amplitude of innovation can have implications well beyond philanthropy.


How large corporates manage their media assets

For big brands engaged in ongoing advertising campaigns, keeping track of their various media assets is both difficult and expensive. Mike Smit, MD of Adstream SA explains how.


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