Company News Feed

Giving Brazilians a taste of true South African adventure

Digital agency Fogg has released its latest case study about a campaign to boost Brazilian tourism to South Africa.


Luxury & Asia — overtaking the US & Europe?

With luxury sales stagnating in both the United States and Europe, Asia is quickly becoming the world’s luxury epicentre, predicts strategic marketing consultancy, Added Value.


Cultural secrets breathing new fire into Chinese luxury brands

As China develops, luxury brands will need to ‘go beyond the bling’ and connect with consumers at a more meaningful level. Panos Dimitropoulos, Cultural Insight Director, Added Value China, took a cultural view on new luxury in China, and what it means for local and global brands.


When words fail, music speaks — take 3

South Africa’s leading chain offering a world of entertainment with the latest in movies, music, games, and accessories, Musica tasked FCB Cape Town with creating another ad that would – as successfully as the two preceding it – break through the loud, and often brash, clutter normally associated with retail advertising.


Old Mutual’s positive social impact highlighted in new TVC

Old Mutual’s commitment to building a greater future for all its stakeholders is the focus of an emotive and impactful 90-second television commercial created by FCB Joburg and launched on national TV in early February. One of Old Mutual’s key long-term goals is to become recognised as the responsible business leader in the financial services […]


Jupiter brings paper to life with new Design Indaba ad

The 2015 Design Indaba is calling for change, it’s urging you to take matters into your own hands to help someone or change something for the better. It’s up to us to find our own creative solutions to the daily problems our society is faced with. Ideally, solutions that ignite positive change in this world and go on to #MAKECHANGE.


John Brown Media celebrates a bumper start to 2015

Following a five-way agency pitch, John Brown Media, one of South Africa’s leading content marketing agencies, is pleased to announce that it has been selected as the content partner for prestigious brands BMW and MINI.


Wongiwe Siwisa new account director at Lowe Johannesburg

Lowe and Partners Johannesburg has appointed Wongiwe Siwisa as account director. She joined Lowe and Partners as account manager in 2014 and has made a huge impact in a short space of time.


34 launches Happy Sundays for Coca-Cola

The Coca-Cola Company came to 34 with a “Home Spotters” brief, 34 came back with a shopper solution that addressed the reality facing shopper moms.


Graham Lang flies SA flag at international award shows

Graham Lang, Y&R South Africa’s chief creative officer, has been invited to join the jury at two of the industry’s top international awards shows: The One Show and The New York Festivals.


Mortimer Harvey’s expansion into Africa & Middle East delivers early results

Mortimer Harvey’s Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months. The company was launched in September last year, which coincided with the opening of Mortimer Harvey’s regional office in Cairo, Egypt.


Terence Neale wins Best Music Video at One Screen

Skrillex Ragga Bomb, directed by Egg Films’ Terence Neale, was named Best Music Video of 2015 at Wednesday night’s One Screen Awards, produced by The One Club and held at Sunshine Cinemas in New York.


Y&R joins the world’s best

Based on a peer recommendation programme and his world-class talent, Werner Marais, Y&R Cape Town’s Creative Director, has been invited to sit on The New York Festivals 2015 International Grand Jury.


Dani Hynes of Egg Films directs new First For Women

Dani Hynes recently directed a five spot campaign for First For Women with Black River FC’s creative team of Ahmed Tilly, Vanessa Gibson, Lufuna Mavhungu and Ilze Venter. This series of ads was created around the insight that man logic causes men some lapses in practical reasoning.


Sunfoil Facebook Page achieves impressive results

In a proactive effort to support the sponsorship of the Sunfoil Test Cricket Series between South Africa and the West Indies, Y&R Durban and the agency’s shopper marketing unit, Labstore SA launched a hugely successful Sunfoil Facebook campaign.


Oh, the things you’ll discover in the New World

The digital products and services offered by MTN do more than just provide an Internet connection. They also give an imaginative little boy access to a whole New World of information, which he uses to build an amateur radio that can broadcast to a space station.


Arcade & Egg up for five video Bookmarks

Arcade Content and Egg Films’ directors have five nominations in the Branded Content and Online Video, Audio and Music categories at the 2015 Bookmarks.


Bobby’s looking for love in Coca-Cola’s summer TVC

Bobby, the handsome and street smart Border Collie who starred in the popular ‘Share a Coke’ campaign, is looking for love in Coca-Cola’s new summer TVC currently flighting.


Five paradoxes that luxury brands should not forget

Jaslin Goh, managing director of the strategic brand consultancy famous for growth, Added Value Hong Kong, shares five paradoxes that luxury brands should not forget.


Narrative shortlisted for the 2015 Bookmarks Awards

Love Your Home digital magazine, published by content marketing specialists Narrative on behalf of home improvement retail giant, Builders, has been listed as a finalist for the 2015 IAB Bookmarks Awards.


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