Company News Feed

Coca-Cola, FCB Joburg ‘envy’ of SA’s marketing community

Coca-Cola South Africa and FCB Joburg are once again in the news, thanks to their adding the ‘2014 Envy Award’ to their trophy cabinet last night.

34 wins the double

34 is AdFocus’ Specialist Agency in 2014.

34 bringing the sound of hope to ikhaya le Themba

34 has created an initiative to bring the supportive voices of family and loved ones to the sidelines of the iKhaya le Themba sports field.

Rob Smith wins Digital & Experiential at Creative Circle Ad of the Month

Arcade Content’s Rob Smith was the brand film director behind the winning work in both Digital and Experiential at The Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.

Digital triumvirate to drive Publicis Machine

Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country’s top digital minds to bolster its already formidable team.

Why these brands are among the UK’s top 5 growing companies

These five brands are growing at an astonishing rate and featured in The Sunday Times FastTrack 100, a listing of the UK’s top-performing private companies and entrepreneurs. Strategic marketing consultancy, Added Value, takes a quick look at why and what they are doing right from a cultural perspective, proving that being culturally relevant is key to future growth.

Marketing: the next generation

The attributes needed to succeed in marketing are changing fast; tomorrow’s talent will be polymaths, mastering a radically new skill set, argues Added Value’s Bart Michels.

Lifestyle Brands: How to grow in a post-growth era?

by Added Value Australia’s Innovation Specialist, Dennis Wong. It’s no secret that it’s a tough market out there and things are not getting any easier. The burning question that marketers need to address is ‘How do you grow in a post growth era?’

Forget BRIC, think MINT

MINT — Mexico, Indonesia, Nigeria and Turkey — is the theme of ‘Added Value Edits’, a monthly newsletter on strategic marketing thinking that works and disruptive innovation compiled from input provided by Added Value’s offices around the world.

Sunu of Egg Films directs new Vodacom ‘Phone Whisperer’

To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom, Sunu recently directed the new commercial for Vodacom through Ireland/Davenport.

34 make 52 holidays a year!

Campworld tasked 34 with a brief to show consumers what modern day caravanning is all about, and in doing so, change these some awkward perceptions.

A sweet start to the day with Engen

Engen recently launched a retail TV commercial that promises to put ‘the good’ in South Africa’s morning.

Feeding hungry children with social media

The Peninsula School Feeding Association (PSFA) and FCB South Africa’s digital agency, Hellocomputer, have teamed up to introduce a new media platform to SA that will encourage social media users to help feed hungry school children. The platform, called Social Feed, literally turns media budgets into healthy plates of food.

FCB Africa, FCB Cape Town win new business in Africa

FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account. The contract is to develop a new marketing and brand strategy for Advans in Africa.

Mortimer Harvey reels in five Assegai Awards

Mortimer Harvey has won two Gold Assegai Awards, one Bronze Award and one Leader Award. Mortimer Harvey’s sister events and promotions company, LM&P, also received a Leader Award.

New social media accounts for Promise Digital

Promise Digital has recently been appointed as the social media agency for several brands. Promise Digital will manage and drive the social strategy, insights and reporting and community management of new clients SAB-Africa, Edgars Mobile, Jet Cellular and River Island.

The evolution of Egg Films’ logo

Along with a lot of other exciting developments within the brand story, Egg Films is proud to launch its new logo and new website. Egg called in Johan de Lange, famous for his original and witty illustrations to craft the logo for the next incarnation of the Egg story.

A Superhuman Future by brand development and marketing insight consultancy Added Value colleagues around the globe

Robots are the future. We will increasingly view them as extensions of ourselves.

Alistair Mokoena to leave FCB Joburg

FCB South Africa CEO, Brett Morris, has announced to staff at FCB Joburg that Managing Director, Alistair Mokoena, will be leaving to take advantage of an opportunity that has opened at Ogilvy.

John Brown Media nominated for prestigious CMA awards

Pick n Pay’s Fresh Living, South Africa’s top selling food magazine, produced by John Brown Media, has been nominated for Best Retail Consumer magazine for the 2014 International Content Marketing Association (CMA) awards – the only South African title to have made this international shortlist.

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