Company News Feed

AAA School of Advertising flying high on Loeries success

The results of the 2014 edition of Loeries undeniably reaffirms the positioning of the AAA School of Advertisings as ‘The Birthplace of Brilliant.


Joe Public celebrates growth of its clients, people & country at Loeries

South Africa’s largest independent communications group Joe Public, including Shift Joe Public and Ignite Joe Public, won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).


Another great year at Loeries for Y&R South Africa

Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates.


Added Value strengthens director team

Strategic marketing consultancy, Added Value South Africa, has strengthened its team of directors with the promotion of Camilla Fanning to Associate Director: Brand.


Brands that tackle food waste can woo consumers

As the 30th driest country in the world, with 62% of our available water being used for irrigation, South Africa cannot afford to waste food at the levels it has historically. Like Europeans and Americans, South Africans are beginning to wake up to the consequences of food waste.


Shifting the Brand Design category at the Loeries

Shift Joe Public, communications design agency, walked away with four Golds, two Silvers and a Craft Certificate at The Loerie Awards 2014.


More than gold at the end of Coca-Cola’s rainbow

There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend (Saturday September 20 andSunday September 21, 2014).


AAA School graduates go on to clean up at Loeries

AAA logo

Alumni of the School have won 11 of the 14 Loeries Young Creative Awards handed out in previous years. No wonder the AAA School claims that it is the birthplace of brilliant.


NetFlorist & Harold back to the small screen

Harold, the witty and slightly irreverent ‘voice’ of NetFlorist, will return to the small screen in a series of new commercials for the country’s leading flower and gifting service.


Zooming in on the South African Millennial

Cosmopolitan South Africa recently revealed the results of their #CosmoMillennials survey during events in Cape Town and Johannesburg. Partnering with Joan Snyder Kuhl, a New York-based Millennial expert and consultant, the survey of 3 400 respondents elicited over 34 000 open-ended responses with the aim to better understand the South African Millennial.


The ACA and AAA School launch whyadvertising.co.za

In response to the many people who want to know more about the industry and want to be part of it, the Association for Communication and Advertising of South Africa, in association with the AAA School of Advertising, has developed a website called www.whyadvertising.co.za.


‘Getdonzey’ – It’s Wimpy’s Big Burger Deal

It’s time for South Africa to ‘getdonzey’ with Wimpy’s Big Burger Deal, as coaxed by a light-hearted television commercial created specifically to drive the burger promotion by FCB Joburg.


Mortimer Harvey celebrates Xmas in July with cheer to the less fortunate

Mortimer Harvey turned up the heat last month when they invited clients to celebrate Xmas in July. Midway through a cold winter seemed the perfect time for staff and clients to have some fun while also bringingsome winter warmth to the less fortunate.


FCB wins Top Brand Agency of the Year Award

FCB South Africa has confirmed – again – its status as the country’s leading brand builder and its client, Coca-Cola South Africa, was named South Africa’s Favourite Brand in the Sunday Times Top Brands Survey 2014.


When Words Fail, Music Speaks

Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica.


The Standard Bank MMA SMARTIES Awards announces judging panel

South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.


Jupiter CT creates latest TVC for Hyundai Grand i10

Cape Town: Our latest Hyundai Grand i10 TV commercial has just been wrapped up by our team and features a rap version of Frank Sinatra’s most iconic cover version, ‘My Way’ by up-and-coming rapper, Abdi Hussein (Whosane).


Sunfoil Sends Y&R Durban in to bat with 2014/2015 Cricket Activation pitch win

Y&R South Africa is beaming after it was recently announced that the agency won the Sunfoil Cricket Activation side of The Willowton Group Business after a combined pitch effort between the Durban and Johannesburg offices.


Y&R Johannesburg Raises Glass To Triple Distell Pitch Triumph

Y&R South Africa’s Johannesburg office is celebrating a well-deserved trio of pitch wins after it was announced that the agency has been awarded the Two Oceans, Nederburg and Drostdy-Hof accounts under the Distell motherbrand.


Five Ways For Brands To Win In India

With fast-rising disposable incomes and a growing middle-class consumer culture, multi-national brands have been salivating at the thought of taking their brands to the over a billion potential new customers in India. Unfortunately, many multi-national brand owners have struggled to get it right in that country. Ill-prepared examples abound of brands and products that sell big in western countries but flop. So how can brands harness the world’s third largest economy and maximize its potential to drive its brand growth? Brand development and marketing insight consultancy, Added Value, shares five strategies South African brands venturing to the continent can employ to entice.


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