Company News Feed
There are a number of issues visible when we scratch below the surface and scrutinize what it means to “cut costs”.
Y&R South Africa’s Durban office was recently awarded the account for International Hotel School, Africa’s leading hotel school. The agency will be providing an integrated offering, including ATL, PR and Media.
Terence Neale of Egg Films has directed a new three-part campaign for Ogilvy Cape Town with the creative team of Chris Gotz, Oskar Petty and Monique Kaplan for Careers24.
With digital work dominating its pipeline, Hero’s dedicated 18- strong digital team is currently expanding to meet client demand; and having a compelling employer brand is enabling Hero to attract and retain the cream of the talent crop.
Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa’s BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.
It’s a fact many marketers in established economies are having to come to terms with: populations are getting older. And it’s not just in the West: China will have the largest population over 65 years old by the year 2030. Gone are the simple days when marketers could target their products and services through mass media at younger audiences in an attempt to engender lifelong loyalty.
Today, marketers and brand ambassadors are beginning to grasp the importance and urgency of responding to the huge and ever-expanding opportunity represented by seniors. Our once ‘age-phobic’ society is quickly transforming into a world where seniors are rehabilitated, where ageing is no longer something to be feared, and where science and technology are working hard to push the boundaries of longevity.
Ecological and social innovations, exciting brand initiatives and purpose-driven marketing that works is driving the trend towards branding for good, particularly in the growing field of impact investment where there is an encouraging show of disruptive innovation. Here are six examples to inspire local marketers and brand custodians.
FCB Cape Town created this rather witty campaign to showcase the spectacular and every-changing views that a K-Way Panorama tent offers campers.
Well known social entrepreneur and businessman, Thabang Skwambane, has been appointed managing director of FCB Joburg, the flagship agency within the FCB South Africa group.
Joe Public is proud to announce the appointment of Dylan McLean as the executive creative director and managing partner of its new Johannesburg-based digital offering, Connect Joe Public.
Late last year, Y&R South Africa made two senior appointments including Sampa Diseko, as strategy director, and Christo Nel as associate executive creative director on the Pick n Pay account.
Joanina Pastoll, ECD of Lowe Cross Colours was privileged to be selected as the Jury President at the London International Advertising Festival for Design and Packaging – held in Las Vegas.
APEX awards 2015 – The Association for Communication and Advertising (ACA) is pleased to announce that the 2015 APEX awards season is officially open
It’s great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and it’s my belief that 2015 will hold really exciting progress both for the industry and MMA SA.
The Giant Flag, a new and innovative project in South Africa, is offering global citizens the opportunity to make a ‘giant’ gesture with a small gift.
As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl.
Narrative points out that Father Christmas tries content marketing with an infographic.
The Jupiter Drawing Room (Cape Town) conceptualised a new campaign for Namibia Breweries Limited Windhoek Draught which is aimed at young guys who know what they want. The campaign revolves around a group of friends, The Bros, and was developed after talking extensively to Windhoek Draught’s target market: young, influential, and fun guys.
King James’ One Rand Man campaign for Sanlam won a whopping five Golds and a Silver at The Midas Awards in New York. Arcade Content’s Rob Smith, who directed the One Rand Man brand film for King James, congratulates everyone involved.