Company News Feed

Added Value Assists With Food Fortification, Water Purity Innovation In Mozambique

Super Bebe, a pioneering brand of micro-nutrient powder (MNP) launched by Population Services International (PSI) in Mozambique, is using an innovative social marketing approach informed by ethnographic research conducted by Added Value to combat malnutrition in that country.

Added Value Boosts Brand Insights Team

Strategic marketing consultancy, Added Value South Africa, has boosted the capacity of its brand insights team with the appointment of Nicole Shapiro as an associate director.

Sustainability & Informed Seafood Purchasing Choices

Sustainability is still not a top influence factor when it comes to seafood purchasing decisions and 44% of respondents do not ask any questions at all when buying seafood.

Ethics and profits — the elephant in the room

One of the key drivers of decision-making in society today is the role of ethics in business. Ethics is a realisation by both business and the public that there is more to a commercial enterprise than profit-making.

Fresh Living Magazine September issue: A new look and feel

Pick n Pay’s best-selling food and lifestyle magazine, Fresh Living, will reveal their brand new look in the upcoming September issue. The refreshed and updated design ensures that the magazine keeps up with the ever changing global food and lifestyle design directions, with small elements creating a more modern and holistic look and feel, to allow for a more pleasurable reader experience.

The John Brown Bursary Scheme

John Brown Media has announced the launch of the John Brown Bursaryscheme for the 2015 academic year. In keeping with their commitment to skills development and further education, John Brown Media will be awarding 40 tertiary bursaries to previously disadvantaged South Africans.

LIA Announces the 2014 Design and Package Design Jury President Joanina Pastoll, Lowe Cross Colours

LIA is pleased to announce this year’s Design and Package Design Jury President, Joanina Pastoll of Lowe Cross Colours. She will lead the 2014 Design and Package Design at Wynn/Encore Las Vegas in early October. LIA prides itself that not only do the Jury Presidents in each respective media evaluate all the entries in their disciplines, but that their entire jury also sees every piece of work.

Lowe Cape Town makes breakfast news

After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.

Tracy Roberts Joins Y&R As Managing Partner Of Team Pick n Pay

Tracy Roberts recently joined Y&R South Africa’s Team Pick n Pay, taking on the leadership role of Managing Partner as a crowning addition in maximising an already talented staff complement, following a bout of strategic promotions in 2014.

New ‘Mugs’ Promotion From Wimpy Helps South Africans Enjoy The Breakfast Moment

Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year’s mug artwork.

Mobile in Africa Rising – Wake Up World!

“Mobile in Africa Rising – Wake up World!” The MMA SA Presents Mobile in Africa Rising – Wake up World! Workshop- sponsored by GfK and M-Days.

What Women Want When They Shop

The spending power of the female shopper in SA is undebatable in today’s retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand the female shopper mindset has never been greater. The reality is, however, that conventional research methods – that are usually based in controlled, sterile, and somewhat scary, environments – often restrict the levels of honesty and reality women are willing to share.

The Friday Street Club launches talent management and publicist division

The Friday Street Club has announced the launch of a talent management and publicist division, which will represent and publicise local creative talent.

Working with Jupiter CT, Protea Hotel Fire & Ice! Cape Town undergoes renovations with an interactive edge

Cape Town’s Protea Hotel Fire & Ice! is currently undergoing a renovation. Unlike other construction sites that are an eye sore, The Protea Hotel Fire & Ice! Cape Town team and our team at the Jupiter Drawing Room in Cape Town created a space that ignites the market and offers guests and brand ambassadors an opportunity to engage and share their décor ideas to the Protea Hotels team via Facebook and Twitter.

34 launches a responsible drinking selfie

There is an overwhelming dedication to promote alcohol responsibly. Now it was time to allow that dedication to make its way into popular culture.

Land Rover ‘Bottle Cap’ keeps drivers top of mind

Y&R South Africa recently created the Land Rover ‘Bottle Cap’, a novel solution to keep Land Rover drivers hydrated in the onslaught of the harsh African climate.

Born to run

When Mercedes-Benz Vans in Germany launched a new brand tagline – Born to Run – that guaranteed great service in record time, the South African team needed a simple idea to illustrate the exacting standards required to live up to this new brand promise.

Mobile commerce infographic, brought to you by BuzzCity

Infographic of mobile commerce in South Africa 2014, brought to you by BuzzCity.

Football World Cup 2014 – Let The Marketing Games Begin

From this week (June 12) to mid-July, over 3.2 billion people will be focused on the single most popular sporting event in the world. The FIFA World Cup kicks off on June 12th in Brazil, the country that is synonymous with football, or soccer as we and the Americans call it.

FCB Repositions As Behaviour Change Specialist

FCB South Africa and its agencies have adapted their strategic offerings to reposition themselves as the behaviour change specialists.

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