Company News Feed

Feeding hungry children with social media

The Peninsula School Feeding Association (PSFA) and FCB South Africa’s digital agency, Hellocomputer, have teamed up to introduce a new media platform to SA that will encourage social media users to help feed hungry school children. The platform, called Social Feed, literally turns media budgets into healthy plates of food.

FCB Africa, FCB Cape Town win new business in Africa

FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account. The contract is to develop a new marketing and brand strategy for Advans in Africa.

How digital magazines can bolster online sales by up to 80%

The future is online shopping, and what better way to inspire and inform online customers is to give them a digital magazine, that fronts the online store. This is how it’s done around the world.

Mortimer Harvey reels in five Assegai Awards

Mortimer Harvey has won two Gold Assegai Awards, one Bronze Award and one Leader Award. Mortimer Harvey’s sister events and promotions company, LM&P, also received a Leader Award.

New social media accounts for Promise Digital

Promise Digital has recently been appointed as the social media agency for several brands. Promise Digital will manage and drive the social strategy, insights and reporting and community management of new clients SAB-Africa, Edgars Mobile, Jet Cellular and River Island.

The evolution of Egg Films’ logo

Along with a lot of other exciting developments within the brand story, Egg Films is proud to launch its new logo and new website. Egg called in Johan de Lange, famous for his original and witty illustrations to craft the logo for the next incarnation of the Egg story.

A Superhuman Future by brand development and marketing insight consultancy Added Value colleagues around the globe

Robots are the future. We will increasingly view them as extensions of ourselves.

All the winners — the Assegai Awards 2014

Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry

Alistair Mokoena to leave FCB Joburg

FCB South Africa CEO, Brett Morris, has announced to staff at FCB Joburg that Managing Director, Alistair Mokoena, will be leaving to take advantage of an opportunity that has opened at Ogilvy.

How does our garden grow

After the phenomenal success of the launch issue of Stodels, which had its customers begging for more content, the nursery retailer leapt at a second issue.

John Brown Media nominated for prestigious CMA awards

Pick n Pay’s Fresh Living, South Africa’s top selling food magazine, produced by John Brown Media, has been nominated for Best Retail Consumer magazine for the 2014 International Content Marketing Association (CMA) awards – the only South African title to have made this international shortlist.

Hello adidas

Here’s a look at our latest work. Adidas traditionally published a printed Training brochure. This year the trendy brand has also launched a digital magazine version, which has the added value of being rich in content, from training advice to how to choose the right shoes for the job.

Builders makes a big splash in content marketing

Home improvement enthusiasts now have a new source for their DIY jollies with the launch of Builders digital magazine, Love Your Home.

Hero appoints new creative director

Hero, a truly integrated and mid-sized marketing communications company, has appointed Warren van Rensburg as new Creative Director of Hero Cape Town.

New TVC celebrates 45 Years of Toyota Hilux

Long-term Toyota South Africa advertising and marketing communication partner, FCB Joburg, has created a television commercial to celebrate 45 years of Toyota Hilux in South Africa.

From the big wigs in content marketing

Get the lowdown on the globe’s content marketing giant: what marketers there are doing and how it’s working for them.

Blast Brand Catalysts takes CTM into overdrive

The CTM positioning – “Big savings, More style” – after decades of continually improving and delivering value to the market, is indisputable. “The challenge,” notes Angelo Beck, Creative Director at Blast Brand Catalysts, “is to sustain this well-earned market trust. Instead of timing optimal sales drives throughout the year, the message going out is that you will now pretty much get the market leader’s commitment to value-for-money all year round.”

The Assegai Awards rewarding excellence

The DMASA Assegai Integrated Marketing Awards night celebrates the best direct marketing campaigns in the industry. This year the awards gala dinner promises to be a truly spectacular night hosted at The Museum of African Design, Maboneng Precinct in Johannesburg.

FCB adds Pendoring to its 2014 trophy case

FCB South Africa had only just washed and packed away the glasses and recycled the Champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards (October 24, 2014).

Joe Public’s growth tree sprouts shiny thorns

This past weekend saw Joe Public celebrating yet another year of creative excellence at the Pendoring Awards, leading the night with 1 Gold and 3 Silver Pendoring awards.

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