Company News Feed

South African marketers, brands and Generation C

By Alison Tucker & Thabang Leshilo. Historians, anthropologists, behaviourists, marketers – and many others – when differentiating between one generation and the next in the (mostly) western world classify them according to the major behavioural traits exhibited by the people born and raised during those eras.

SA reboots with Break.Make.Create

Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovate thinkers the chance to tinker, craft and play. The initiative will kick-off with its inaugural event, organised by Hellocomputer, in Cape Town, 2014’s Design World Capital, on June 5 and 6.

Tickets for the 2014 APEX Awards Gala are now on sale

The Association for Communication and Advertising (ACA) today announced that ticket sales are now open for the 2014 APEX awards gala event taking place on Tuesday, 10 June 2014 at the Sandton Convention Centre.

The Jupiter Drawing Room (Cape Town) shapes Sasko’s “life tates great” campaign

The Jupiter Drawing Room (Cape Town) who have recently been brought on board by Pioneer Foods, have created a new TV commercial for Sasko Bread: “Life Tastes Great – Enjoy Every Slice”.

Mobile Marketing Association Elects John Costello as Chair of Global Board

Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

Locally Manufactured Toyota Quest Launches In South Africa With FCB

An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa.

Y&R SA’s Cape Town office wins big at New York Festivals

Y&R Cape Town’s Hope Soap campaign brought home the Grand Prize in the Avant–Garde category at the New York Festivals, representing the highest award within that category which recognises and rewards a non-traditional approach to a brief.

How Coca-Cola created a rainbow for the #RainbowNation

The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting … and they’re all asking the same thing: ‘Exactly how do you create a rainbow?’

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study.

Jupiter creates TVC for all-in-one social app WeChat

The Jupiter Drawing Room (Cape Town) has launched a new TV commercial for the mobile social communication app, WeChat.

New Mobile DSP announces exclusive Strike Ad Partnership.

New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.

Coca-Cola creates rainbows to celebrate 20 years of our #RainbowNation

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

Y&R Climbs Creative League Ranking

After a successful awards season, Y&R South Africa is sitting proud in fourth place – up from eighth – on the Creative Circle Ranking for Individual Agencies for 2013.

FCB dominates Millward Brown Best Liked List for 2014

Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle’s Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown’s Best Liked Ads 2013 list.

Two South African agencies featured in ‘The World’s Leading Independent Agencies 2014’

South African Independent agencies, The Jupiter Drawing Room (Africa) and the King James Group have been selected to appear in the 2014 edition of “The World’s Leading Independent Agencies”.

Internship Programme – Mobile Marketing Association Members

If you would like to take part in the MMASA Internship programme, please email Samantha van Putten noting your company name and description and the duties you would like the intern to perform.

How I Believe Mobile Could Have Saved FHM

By Nicolle Harding In the wake of household name magazine FHM closing down this week, it’s gotten me thinking…how is it that such a strong print publication has seen it’s demise over a short 6 year period.

FCB Creative Circle’s Best Performing at Ad of the Year

With three different agencies featuring at the Creative Circle’s Ad of the Year Awards 2013 last week (April 3), FCB South Africa has emerged as the best performing agency group.

Collaboration between Hellocomputer and FCB Johannesburg Electrifies the Labello Kiss

The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

SA’s first video for the 2014 FIFA World Cup Coca-Cola Sponsorship

Today, The Coca-Cola Company is launching ‘The World’s Cup’ – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign. Here is the first video that FCB Johannesburg has shared with the world on behalf of South Africa. It is about a group of incredibly inspiring grandmothers in Tzaneen, South Africa that formed a soccer team to keep healthy and active.

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