Company News Feed
After a phenomenally successful taking at this year’s Loerie Awards show, Shift Joe Public have catapulted into the top three list of the overall official Loeries rankings released on 16 October 2014, placing the specialist agency as the number one brand communications agency in South Africa.
The DMASA’s Assegai Integrated Marketing Awards have been a part of the direct marketing landscape since 1998, and this year the Assegai Awards have garnered exceptional sponsorship support from the marketing sector. The strong backing by leaders in the industry ensures that the Association’s common vision and purpose remains front and centre in the arena.
In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg’s to drive trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks!
FCB Joburg heads what is arguably one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Not surprisingly, its client, Coca-Cola South Africa, tops the other – the Overall Ranking By Brand table.
The management team at integrated creative advertising agency MetropolitanRepublic is now stronger than ever following the appointment of Karen Ballenden as managing director, group CEO Alison Deeb has announced.
John Brown Media, a leading global content agency, has been selected by Total South Africa, the multinational oil and gas company, as the publisher of its staff magazine, @Total, for Southern Africa.
Bidvest Bank’s unequivocal, blatantly accountable positioning – “Your money, our business”, stems from the fact that all departments within the bank are collectively represented as niche, specialist businesses in their field. In a likewise niche, specialist approach, Blast Brand Catalysts got straight down to business when they were tasked with the re-launch of the Bidvest website.
Toyota South Africa has launched the new Yaris with a campaign that clearly positions the motor vehicle as synonymous with young adult males while simultaneously aligning it with Toyota’s sponsorship of the fearless Red Bull X-Fighters.
The DMASA’s Assegai Integrated Marketing Awards are designed to enable South Africa’s direct marketing industry to showcase how marketers can do business in a responsible and meaningful way. These awards adhere to the principles by which the Assegais evaluate each entry: ROI, strategy and last but not least, creativity.
Narrative attained digital and print stardom at the 2014 SA Publication Forum Awards.
Ignite Joe Public has recently been awarded the Knorr Soup business. The below-the-line specialist agency has been awarded the business as part of Knorr’s long-term strategy to redefine its role within the soup category.
Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.
In association with TRUTH coffee, Y&R South Africa recently launched the ‘Take the Plunge’ initiative to promote awareness about exploitation in the coffee industry, and will be empowering local coffee shop owners, roasters and suppliers to communicate their commitment to ethically sourced coffee to their consumers.
FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards.
Old Mutual, at 169 years of age one of South Africa’s most enduring brands in the financial services sector, is highlighting its wealth creation capabilities with a new campaign created by FCB Joburg.
The ACA is pleased to announce a collaboration between the APEX and Loerie awards. With effect from 2015, ACA member agencies will be invited to enter their winning work from Loeries into the annual APEX Awards.
The results of the 2014 edition of Loeries undeniably reaffirms the positioning of the AAA School of Advertisings as ‘The Birthplace of Brilliant.
South Africa’s largest independent communications group Joe Public, including Shift Joe Public and Ignite Joe Public, won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).
Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates one of their best years yet. The agency was awarded in the traditional and design categories, earning itself two Gold, one Silver and four Bronze Loeries, plus two Craft Certificates.
Strategic marketing consultancy, Added Value South Africa, has strengthened its team of directors with the promotion of Camilla Fanning to Associate Director: Brand.