Company News Feed

A cultural eye on trends shaping consumer behaviour

by Hazel Barkworth. When we look at the small cultural shifts that beckon change – the emerging behaviours that are just reaching the mainstream – it seems that consumers are going to expect more than ever. Here are the top six trends shaping consumer behaviour right now.

The brand contract vs the political contract

By Andrew Welch. As we awaited the outcome of SA’s fifth national election, I was struck by a number of parallels between the world of politics and the world of brands and branding. In the brand world, we are adept at being courted by competing products, services or companies, all vying for our attention and custom. We are much less adept at being courted by political parties.

Role enhancements at Y&R SA’s team Pick n Pay promises even greater service delivery

Y&R SA’s Johannesburg and Cape Town office recently announced strategic appointments and role enhancements within Team Pick n Pay to deliver ongoing, top-notch service to this leading retailer.

Changing education one mountain at a time

Bronwyn James, Managing Director of One School at a Time, challenged her body and mind to trek up to Everest’s base camp in April this year to raise funds for the school’s advancement programme.

Hellocomputer named Digital, Integrated Agency of the Year

Hellocomputer was named Digital and Integrated Agency of the Year at the 2014 Tony Koenderman’s AdReview Advertising Awards last night, Thursday, 22 May 2014.

Cell C calls on Hellocomputer

Cell C, South Africa’s consumer champion in the telecommunications space, has officially appointed Hellocomputer to elevate the role of digital within its marketing mix.

FCB Johannesburg wins RAB ‘On The Spot’ competition

A creative team from FCB Johannesburg has won the RAB ‘On The Spot’ competition with an ad for client Lexus.

South African marketers, brands and Generation C

By Alison Tucker & Thabang Leshilo. Historians, anthropologists, behaviourists, marketers – and many others – when differentiating between one generation and the next in the (mostly) western world classify them according to the major behavioural traits exhibited by the people born and raised during those eras.

JWT’s 10 Mobile Trends for 2014 and Beyond

JWT, the world’s best-known marketing communications brand, explores how the world of mobile connectivity is evolving in its third annual report on trends in the mobile sphere.

JWT MENA’s ‘In the Name of Faith and Fun’ reports on Mipsterz

In its latest deep dive into consumers trends, JWT MENA Brand Intelligence, part of the world’s best-known marketing communications brand, sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer.

Iconic Lucky Star appoints JWT Cape Town as lead creative agency

Lucky Star, the marketers of the iconic South African canned fish brand and Lucky Pet cat food, appointed JWT Cape Town as its lead creative agency. From June JWT will drive all advertising and creative across markets in the African continent to increase Lucky Star’s share of the consumer food basket.

SA reboots with Break.Make.Create

Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovate thinkers the chance to tinker, craft and play. The initiative will kick-off with its inaugural event, organised by Hellocomputer, in Cape Town, 2014’s Design World Capital, on June 5 and 6.

Tickets for the 2014 APEX Awards Gala are now on sale

The Association for Communication and Advertising (ACA) today announced that ticket sales are now open for the 2014 APEX awards gala event taking place on Tuesday, 10 June 2014 at the Sandton Convention Centre.

The Jupiter Drawing Room (Cape Town) shapes Sasko’s “life tates great” campaign

The Jupiter Drawing Room (Cape Town) who have recently been brought on board by Pioneer Foods, have created a new TV commercial for Sasko Bread: “Life Tastes Great – Enjoy Every Slice”.

Mobile Marketing Association Elects John Costello as Chair of Global Board

Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

Locally Manufactured Toyota Quest Launches In South Africa With FCB

An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa.

Y&R SA’s Cape Town office wins big at New York Festivals

Y&R Cape Town’s Hope Soap campaign brought home the Grand Prize in the Avant–Garde category at the New York Festivals, representing the highest award within that category which recognises and rewards a non-traditional approach to a brief.

How Coca-Cola created a rainbow for the #RainbowNation

The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting … and they’re all asking the same thing: ‘Exactly how do you create a rainbow?’

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study.

Jupiter creates TVC for all-in-one social app WeChat

The Jupiter Drawing Room (Cape Town) has launched a new TV commercial for the mobile social communication app, WeChat.

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