Company News Feed
South Africa’s premier Mobile Industry Awards event announces it’s inaugural finalists, putting innovative local mobile campaigns on the map.
Cape Town: Our latest Hyundai Grand i10 TV commercial has just been wrapped up by our team and features a rap version of Frank Sinatra’s most iconic cover version, ‘My Way’ by up-and-coming rapper, Abdi Hussein (Whosane).
Y&R South Africa is beaming after it was recently announced that the agency won the Sunfoil Cricket Activation side of The Willowton Group Business after a combined pitch effort between the Durban and Johannesburg offices.
Y&R South Africa’s Johannesburg office is celebrating a well-deserved trio of pitch wins after it was announced that the agency has been awarded the Two Oceans, Nederburg and Drostdy-Hof accounts under the Distell motherbrand.
With fast-rising disposable incomes and a growing middle-class consumer culture, multi-national brands have been salivating at the thought of taking their brands to the over a billion potential new customers in India. Unfortunately, many multi-national brand owners have struggled to get it right in that country. Ill-prepared examples abound of brands and products that sell big in western countries but flop. So how can brands harness the world’s third largest economy and maximize its potential to drive its brand growth? Brand development and marketing insight consultancy, Added Value, shares five strategies South African brands venturing to the continent can employ to entice.
Super Bebe, a pioneering brand of micro-nutrient powder (MNP) launched by Population Services International (PSI) in Mozambique, is using an innovative social marketing approach informed by ethnographic research conducted by Added Value to combat malnutrition in that country.
Strategic marketing consultancy, Added Value South Africa, has boosted the capacity of its brand insights team with the appointment of Nicole Shapiro as an associate director.
Sustainability is still not a top influence factor when it comes to seafood purchasing decisions and 44% of respondents do not ask any questions at all when buying seafood.
One of the key drivers of decision-making in society today is the role of ethics in business. Ethics is a realisation by both business and the public that there is more to a commercial enterprise than profit-making.
Pick n Pay’s best-selling food and lifestyle magazine, Fresh Living, will reveal their brand new look in the upcoming September issue. The refreshed and updated design ensures that the magazine keeps up with the ever changing global food and lifestyle design directions, with small elements creating a more modern and holistic look and feel, to allow for a more pleasurable reader experience.
John Brown Media has announced the launch of the John Brown Bursaryscheme for the 2015 academic year. In keeping with their commitment to skills development and further education, John Brown Media will be awarding 40 tertiary bursaries to previously disadvantaged South Africans.
Angelo Beck, Creative Director and founding partner of Blast Brand Catalysts, ponders the business of being creative.
LIA is pleased to announce this year’s Design and Package Design Jury President, Joanina Pastoll of Lowe Cross Colours. She will lead the 2014 Design and Package Design at Wynn/Encore Las Vegas in early October. LIA prides itself that not only do the Jury Presidents in each respective media evaluate all the entries in their disciplines, but that their entire jury also sees every piece of work.
After awarding the iconic White Star Super Maize Meal brand to Lowe Cape Town last year, Pioneer has decided to grow the relationship with Lowe by awarding them the lion’s share of their breakfast portfolio. This will include WeetBix, Bokomo Corn Flakes, Champion porridge, Otees and Bokomo Oats. Lowe Cape Town will be the lead creative agency for these much-loved South African brands.
Tracy Roberts recently joined Y&R South Africa’s Team Pick n Pay, taking on the leadership role of Managing Partner as a crowning addition in maximising an already talented staff complement, following a bout of strategic promotions in 2014.
Wimpy, since 1967 synonymous in South Africa with great value dining, is communicating its annual Mug Collectors promotion via a new campaign from FCB Joburg inspired by this year’s mug artwork.
“Mobile in Africa Rising – Wake up World!” The MMA SA Presents Mobile in Africa Rising – Wake up World! Workshop- sponsored by GfK and M-Days.
The spending power of the female shopper in SA is undebatable in today’s retail environment. From FMCG and healthcare, to banking, car purchases and insurance, the need to understand the female shopper mindset has never been greater. The reality is, however, that conventional research methods – that are usually based in controlled, sterile, and somewhat scary, environments – often restrict the levels of honesty and reality women are willing to share.
Cape Town, South Africa (7 August 2014) — JWT, the world’s best-known marketing communications brand, announced today the appointment of Jim Faulds to CEO of JWT South Africa, effective 1 September.
MetropolitanRepublic, the integrated creative advertising agency, will soon find itself working at the heart of South Africa’s digital publishing, marketing and advertising industry after winning the Interactive Advertising Bureau (IAB) South Africa account.