Company News Feed

MetropolitanRepublic wins IAB account

MetropolitanRepublic, the integrated creative advertising agency, will soon find itself working at the heart of South Africa’s digital publishing, marketing and advertising industry after winning the Interactive Advertising Bureau (IAB) South Africa account.

The Friday Street Club launches talent management and publicist division

The Friday Street Club has announced the launch of a talent management and publicist division, which will represent and publicise local creative talent.

Working with Jupiter CT, Protea Hotel Fire & Ice! Cape Town undergoes renovations with an interactive edge

Cape Town’s Protea Hotel Fire & Ice! is currently undergoing a renovation. Unlike other construction sites that are an eye sore, The Protea Hotel Fire & Ice! Cape Town team and our team at the Jupiter Drawing Room in Cape Town created a space that ignites the market and offers guests and brand ambassadors an opportunity to engage and share their décor ideas to the Protea Hotels team via Facebook and Twitter.

34 launches a responsible drinking selfie

There is an overwhelming dedication to promote alcohol responsibly. Now it was time to allow that dedication to make its way into popular culture.

Land Rover ‘Bottle Cap’ keeps drivers top of mind

Y&R South Africa recently created the Land Rover ‘Bottle Cap’, a novel solution to keep Land Rover drivers hydrated in the onslaught of the harsh African climate.

Born to run

When Mercedes-Benz Vans in Germany launched a new brand tagline – Born to Run – that guaranteed great service in record time, the South African team needed a simple idea to illustrate the exacting standards required to live up to this new brand promise.

Mobile commerce infographic, brought to you by BuzzCity

Infographic of mobile commerce in South Africa 2014, brought to you by BuzzCity.

Football World Cup 2014 – Let The Marketing Games Begin

From this week (June 12) to mid-July, over 3.2 billion people will be focused on the single most popular sporting event in the world. The FIFA World Cup kicks off on June 12th in Brazil, the country that is synonymous with football, or soccer as we and the Americans call it.

MetropolitanRepublic bolsters its creative force

MetropolitanRepublic is once again welcoming new citizens to the agency: this time, it’s hotshot creative duo Tim Beckerling and Sean Harrison, who join as Creative Directors.

FCB Repositions As Behaviour Change Specialist

FCB South Africa and its agencies have adapted their strategic offerings to reposition themselves as the behaviour change specialists.

34 launch their own award-worthy wine label, The Grape Shed.

At 34 we know a thing or two about selling alcohol. So we thought we’d launch our very own wine label.

Cannes Judges Impressed By Brands Intent On Making A Difference

Mirroring a global consumer trend towards socially- and environmentally-responsible products and services, judges at the Cannes International Advertising Festival were inclined to award brands that endeavour to make a difference in the world.

MMA announces new appointments to EMEA board of directors

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of nine new industry leaders to its EMEA Board of Directors serving for a two-year term with immediate effect. They join an active board drawn from the marketer, agency, media owner, tech enabler, research and Telco communities who along with the country council chairs represent businesses across Europe, the Middle East and Africa.

Own the media, own the conversation

As brands head from offer-focused communication towards an approach that hones in on engaging customers, the appetite for content increases.

Y&R SA And Colgate Win Their First Ever Radio Lion

Y&R South Africa is celebrating their first ever Cannes Lion Radio win for the Colgate Plax ‘Surprise Party/Teacher Greeting/Wedding’ radio campaign.

Gareth Lessing adds creative clout to MetropolitanRepublic

It’s full steam ahead at MetropolitanRepublic, says founder and partner Paul Warner, and joining the integrated creative advertising agency to help stoke the coals is Gareth Lessing, in the position of Executive Creative Director.

Leading questions with Natasha Sideris from Tashas

Chris Primos, Managing Partner at Blast Brand Catalysts grabs a bite with TASHAS impresario, Natasha Sideres

MetropolitanRepublic: One republic. Five countries. And Cape Town.

MetropolitanRepublic operates as one agency across many regions. As an owner-managed businessthat established its first office in Johannesburg, the group is nimble and responsive. MetropolitanRepublic goes where its clients need it to go, which took it to Uganda, Rwanda, Zambia and Swaziland even before it opened its Cape Town office in April 2013. So the“republic” now has six constituencies, and counting.

More data, better analysis to combat dwindling organic reach on Facebook

A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.

34 saving indigenous forests one braai at a time with Castle Lager

As South Africa’s original beer, Castle Lager is dedicated to all things local. So when something as important as the countries indigenous plant life being threatened by invasive alien plants came to their attention, the brand was keen to act.

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