Company News Feed

Artifact Advertising is officially the digital agency for DATSUN

Artifact Advertising is proud to announce that they have been named the digital agency for DATSUN! Fully integrated and established 19 years ago they embrace this new account with excitement and enthusiasm!


Hellocomputer Throws Hat Into The Digital Media Planning Ring

Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.


Launch A New Brand? Or Stretch An Existing One?

Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to stretch your brand? Alison Tucker, a director and senior consultant at brand development and marketing insight consultancy Added Value, takes a long, hard look at brand stretching.


Artifact in the finals for four awards!

Artifact Advertising has been nominated as a finalist for not one but four of the New Generation Social & Digital Media Awards for their Nissan Micra: My Ride My Rules Integrated Campaign.


All you need to know about PPC

Seen those odd looking ads on a Google page and wondered what they were? PPC (pay per click) ads are very common and highly relevant to anyone who is active online. To ensure that consumers who are searching for terms relevant to your site see your site first – PPC ads are pivotal!


SEO in a nutshell

Every website needs to be optimised to ensure that it is providing the client with the greatest value! SEO (search engine optimisation) is essential in ensuring that it appears in all relevant search engines.


Is Chanel out-styling Louis Vuitton?

You might think that the entrenched and globally-recognised luxury brands have no problem generating Cultural Traction™, associated as they have long been with glamour, glitz, aspiration and desire. But you would be wrong. Brand development and marketing insight consultancy, Added Value’s latest Cultural Traction™ study reveals that the (for many) iconic  Chanel and Louis Vuitton […]


MACHINE toasts another win!

The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando’s digital account and integrated project work for Adidas.


Another hot win for Machine

Machine, AdReview’s Breakthrough Agency of the Year 2013, can’t help but crow about its latest account win: Nando’s digital.


MACHINE runs away with 2 adidas campaigns

Machine, AdReview’s Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running – having just won two projects from adidas South Africa in a competitive pitch.


John Brown Media invited to launch Edgars Shoe Gallery summer campaign

As one of the leading global content marketing agencies, John Brown Media continue to push their own boundaries. This is clearly evident in their latest project – a full advertising campaign conceptualised and rolled out by the successful Edgars portfolio team for Edgars Shoe Gallery.


Pitfalls in marketing

There have been numerous positive changes in the marketing world over the years, some of them impacting the way that marketers and brand managers conduct business, others addressing their complex relationships with suppliers.


Exciting new Edgars portfolio structure at John Brown Media

With 28 issues of South Africa’s most widely-read fashion and beauty magazine under her belt, it’s with great excitement that current editor Justine Stafford is promoted to content director for Edgars.


Big Business Beauty

Beauty is big business – there’s hair care, nail care and skin care; body lotions, body exfoliations and body butters; lipsticks, mascaras and eye shadows … and let’s not forget the men: colognes, shaving creams and nose trimmers.


Draftfcb Signals New Ambition With Awards Weekend Royal Flush

Full-service agency Draftfcb Cape Town has signalled a new ambition with its performance – a ‘Royal Flush’ – at the prestigious Loeries Creative Week (September 20-22) in the Mother City.


ACA Appoints Y&R’s Kingsley Potter To Board

The Association for Communication and Advertising of SA (ACA) recently appointed its 2013/2014 Board of Directors. Y&R Johannesburg is pleased to announce that its managing director, Kingsley Potter was elected to serve on this board, and has expressing interest in being involved specifically in the Government and Regulatory portfolio.


Oreo launches new TV ad that connects with South African families

Oreo and Draftfcb Johannesburg are responsible for – the first time since 2006 – the new Oreo TV commercial which broke earlier this month (September).


Draftfcb, Hellocomputer Fly High At The Loerie Awards

Draftfcb and Hellocomputer are flying high over the Mother City following their performance at The Loerie Awards 2013 held in Cape Town this past weekend (September 21 & 22).


Graham Warsop inducted into the Loeries Hall of Fame

Founder and group chairman of The Jupiter Drawing Room, Graham Warsop, was this weekend inducted into the Loeries Hall of Fame. The honour recognised the contribution that Warsop has made to the South African industry over the past 25 years, and the role that he has played in shaping its reputation globally.


Y&R SA At Loeries – Best Year Yet

Spirits are high after this past weekend’s Loerie Awards as Y&R South Africa celebrates its most successful year yet. The agency was awarded in the traditional, design and digital categories, earning itself two Gold, four Silver and three Bronze Loeries, plus two Craft Certificates.


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