Company News Feed

MetropolitanRepublic charms with MTN ‘Duck Egg’ ad

Old-school advertising and storytelling meet modern technology in “Duck Egg”, the new MTN Africa brand commercial made by integrated creative advertising agency MetropolitanRepublic.


2014 APEX awards a resounding success!

On the 10th June at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2014 APEX awards. And what an event it was!


The Sound & The Fury Takes Inaugural Break.Make.Create

A team going by the name The Sound & The Fury has won the inaugural Break.Make.Create hackathon held on June 5 and 6 in Cape Town, 2014’s Design World Capital.


The ACA announces the 2014/2015 Board of Directors

On Tuesday 3rd June 2014, The Association for Communication and Advertising (ACA) held its 67th Annual General Meeting at the AAA School of Advertising campus in Johannesburg.


Celebrities brave gigantic ice bed to launch 2014 Nedbank Winter Campaign

An enormous bed made of ice drew dozens of celebrities to Melrose Arch last night, for the launch of the 2014 Nedbank Winter Campaign, which seeks to bring warmth through blankets to the less privileged members of our society.


African game changers for growth

By Lynne Gordon. The mobile revolution is changing the landscape in Africa – but perhaps not in the ways you’d expect.


The sweet smell of success — what drinks giant Diageo learnt from the fragrance sector

by Hazel Barkworth. On the surface, perfume is a category that has a lot in common with alcohol: the importance of brand and marketing, the role of packaging, the sensory element. But there was one key difference. Perfume brands are masters at creating powerful emotional connections with women, something that alcoholic spirits tend to lack.


A cultural eye on trends shaping consumer behaviour

by Hazel Barkworth. When we look at the small cultural shifts that beckon change – the emerging behaviours that are just reaching the mainstream – it seems that consumers are going to expect more than ever. Here are the top six trends shaping consumer behaviour right now.


The brand contract vs the political contract

By Andrew Welch. As we awaited the outcome of SA’s fifth national election, I was struck by a number of parallels between the world of politics and the world of brands and branding. In the brand world, we are adept at being courted by competing products, services or companies, all vying for our attention and custom. We are much less adept at being courted by political parties.


Role enhancements at Y&R SA’s team Pick n Pay promises even greater service delivery

Y&R SA’s Johannesburg and Cape Town office recently announced strategic appointments and role enhancements within Team Pick n Pay to deliver ongoing, top-notch service to this leading retailer.


Changing education one mountain at a time

Bronwyn James, Managing Director of One School at a Time, challenged her body and mind to trek up to Everest’s base camp in April this year to raise funds for the school’s advancement programme.


Why marketers care so much about content marketing

Of all the marketing terms searched for on Google, ‘content marketing’ comes out tops. Here are four reasons why marketers care so much about it.


Hellocomputer named Digital, Integrated Agency of the Year

Hellocomputer was named Digital and Integrated Agency of the Year at the 2014 Tony Koenderman’s AdReview Advertising Awards last night, Thursday, 22 May 2014.


Cell C calls on Hellocomputer

Cell C, South Africa’s consumer champion in the telecommunications space, has officially appointed Hellocomputer to elevate the role of digital within its marketing mix.


FCB Johannesburg wins RAB ‘On The Spot’ competition

A creative team from FCB Johannesburg has won the RAB ‘On The Spot’ competition with an ad for client Lexus.


South African marketers, brands and Generation C

By Alison Tucker & Thabang Leshilo. Historians, anthropologists, behaviourists, marketers – and many others – when differentiating between one generation and the next in the (mostly) western world classify them according to the major behavioural traits exhibited by the people born and raised during those eras.


JWT’s 10 Mobile Trends for 2014 and Beyond

JWT, the world’s best-known marketing communications brand, explores how the world of mobile connectivity is evolving in its third annual report on trends in the mobile sphere.


JWT MENA’s ‘In the Name of Faith and Fun’ reports on Mipsterz

In its latest deep dive into consumers trends, JWT MENA Brand Intelligence, part of the world’s best-known marketing communications brand, sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer.


Iconic Lucky Star appoints JWT Cape Town as lead creative agency

Lucky Star, the marketers of the iconic South African canned fish brand and Lucky Pet cat food, appointed JWT Cape Town as its lead creative agency. From June JWT will drive all advertising and creative across markets in the African continent to increase Lucky Star’s share of the consumer food basket.


SA reboots with Break.Make.Create

Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovate thinkers the chance to tinker, craft and play. The initiative will kick-off with its inaugural event, organised by Hellocomputer, in Cape Town, 2014’s Design World Capital, on June 5 and 6.


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