Company News Feed

NIVEA Sun protects Cape Town’s kids with sunscreen-dispensing slip ’n slide

Inspired by the success of the NIVEA Dolls initiative last year in Brazil, NIVEA Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun. And that’s exactly what its agency, FCB Africa, did. This time in Cape Town, South Africa.


Kyle Lewis’s colourful campaign for Volkswagen and Ogilvy

Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.”


TEDxTableMountain in partnership with Carat South Africa are inviting you to their next highly anticipated event!

We are happy to announce that we can finally unveil the next TEDxTableMountain event coming up next Wednesday, the 25th of May!


Y&R South Africa delivers one-fifth of Q3 Best Liked Ads

Commercials for two of Y&R South Africa’s clients, Sunfoil and Danone, cracked the Top 10 listing of the recently announced Millward Brown Q3 and Q4 2015 Best Liked Ads list.


#DANDTKenya headline panelists – Larry Madowo & Mark Nendo

Stand a chance to win a seat at the Dentsu Aegis Network SSA, DigiTalk in Nairobi Kenya on 19 May 2016, where we will discuss how Tech will revolutionise Kenya.


Winning in the digital economy — get in on the action @ #DANDTKenya

Dentsu Aegis Network SSA will be hosting an exclusive DigiTalk in Nairobi Kenya on 19 May 2016, touching on topics such as the internet of things, data, programmatic, digital disruption, with a panel discussion on Winning in the Digital Economy.


Castle Lite Lime goes to Promise Digital

Following a pitch process, SAB has appointed Promise Digital to manage the Castle Lite Lime brand’s digital account.


Promise wins FUTURELIFE

After a multi-agency pitch process, Promise has been appointed as the integrated agency of record for functional food company, FUTURELIFE.


Kyle Lewis featured in Shots again

Arcade Content’s Kyle Lewis continues his run of hit music videos with War Ready for hip hop star, Cassper Nyovest.


IAB SA reveals how online consumers experience parenthood

The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers.


Effective Measure Speed Networking 2 & 3

The EM Speed Networking event has generated much positive feedback from agencies and publishers alike. Read more about our latest events here.


Effective Measure Publisher Profile – April 2016

With over 20 years of experience in the advertising space, Joseph Pilate Ngwenya has valuable insights and exciting ideas for the Sharenet business. He shares his views with us in this month’s Featured Publisher profile.


The world beckons… if you enter

Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!


Wimpy creates new burger category

Wimpy, the 49-year-old fast-service restaurant in the Famous Brands stable, has created a new category of burger with the launch of the SLAM Burger, a 150g pure coarsely-ground beef meatball slammed onto the sizzling grill and then shaped by the unique SLAM press just long enough to lock in the succulent juices and flavour.


Growth agency achieves international acclaim

Engage Joe Public has been named as one of only four finalists in the EMEA SABRE Awards in the New PR Consultancies of the Year category.


Bruce Burgess appointed group managing director for Posterscope SSA

We are delighted to announce that Bruce Burgess will be taking over as the leader for Posterscope in Sub Saharan Africa.


34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out of the box ideas.


PNet — Part of the Furniture

When you’ve simply been doing the same job at the same place for much too long, it becomes harder to move, especially if you’ve become part of the proverbial furniture. The print campaign was done for our client PNET — a job portal that offers close to 20 000 job positions on their site.


Kyle Lewis directs Loeries promo for Native VML

Arcade Content’s Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.


With Toyota Fortuner, freedom & luxury are not mutually exclusive

Toyota South Africa launched a new generation of the Toyota Fortuner earlier this month (April), with an integrated campaign from long-standing marketing partner FCB Joburg.


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