Company News Feed
The Association for Communication and Advertising (ACA) today announced that ticket sales are now open for the 2014 APEX awards gala event taking place on Tuesday, 10 June 2014 at the Sandton Convention Centre.
Content Director of Narrative, Robyn Daly, gives the creative anti-definition of content marketing.
Content marketing has been around more than 100 years, and it’s still working, driving a deeper connection with customers.
The Jupiter Drawing Room (Cape Town) who have recently been brought on board by Pioneer Foods, have created a new TV commercial for Sasko Bread: “Life Tastes Great – Enjoy Every Slice”.
Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.
An integrated campaign from FCB Johannesburg featuring television, radio, print and press advertisements, billboard executions and a digital presence has launched the locally manufactured Toyota Quest to South Africa.
Y&R Cape Town’s Hope Soap campaign brought home the Grand Prize in the Avant–Garde category at the New York Festivals, representing the highest award within that category which recognises and rewards a non-traditional approach to a brief.
The twitterazzi have been twittering, the bloggers have been blogging, the news stations have been reporting … and they’re all asking the same thing: ‘Exactly how do you create a rainbow?’
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study.
The Jupiter Drawing Room (Cape Town) has launched a new TV commercial for the mobile social communication app, WeChat.
Companies need to approach their Facebook marketing efforts in a completely unique way if they want to engage meaningfully with consumers.
New kid on the mobile block MaxAxion launched this year at the Mobile World Congress in Barcelona with an offering allowing advertisers access to mobile traffic throughout Africa in the form of display, SMS and USSD inventory.
In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.
After a successful awards season, Y&R South Africa is sitting proud in fourth place – up from eighth – on the Creative Circle Ranking for Individual Agencies for 2013.
Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle’s Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown’s Best Liked Ads 2013 list.
South African Independent agencies, The Jupiter Drawing Room (Africa) and the King James Group have been selected to appear in the 2014 edition of “The World’s Leading Independent Agencies”.
If you would like to take part in the MMASA Internship programme, please email Samantha van Putten noting your company name and description and the duties you would like the intern to perform.
By Nicolle Harding In the wake of household name magazine FHM closing down this week, it’s gotten me thinking…how is it that such a strong print publication has seen it’s demise over a short 6 year period.
With three different agencies featuring at the Creative Circle’s Ad of the Year Awards 2013 last week (April 3), FCB South Africa has emerged as the best performing agency group.
The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.