Company News Feed

Johannesburg Zoo’s Tweeting Honey Badger A World First

Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to ‘someone’ who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.


Draftfcb celebrates success at Cannes Lions Diamond Jubilee

Draftfcb’s commitment to enhancing its creative product shone brightly at this year’s 60th Cannes Lions Festival of Creativity, winning a total of 36 trophies, and adding to the agency’s full-circle involvement throughout the Festival.

In total the network was presented with a Grand Prix, nine Gold, 12 Silver, 14 Bronze Lions and an additional 23 shortlists across ten categories, including multiple wins for such brands as OREO, NIVEA, SPCA/Mini, UTEC and Prime TV.


Machine wins Silver Design Lion at Cannes

Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign.


France, Cannes: Message from Draftfcb SA CCO Brett Morris

It’s been an intense week as usual (emotionally and physically 🙂 and as it winds down, and I have some access to Wifi & aircon, I thought I would provide you with a quick ‘canned’ look at how we’ did and who won what.


Draftfcb Cape Town takes Silver in Cannes

Draftfcb Cape Town has done it again in Cannes – this time a Silver Lion for its Engen Fire Blanket. Much respect to the team in the Mother City.


Wins for Draftfcb in Jozi and Cannes

Draftfcb Cape Town took home one of South Africa’s first Lions on Monday night (June 17) at Cannes. The World’s Smallest Big Idea for client Vital Health Foods and brand Viral Boost won its a Bronze Lion.


Pendoring is an important showcase to the world, says Tim du Plessis, executive editor of Afrikaans newspapers at Media24

“The Pendoring Advertising Awards must keep their emphasis on Afrikaans creativity as Afrikaans shares a large advertising stage where English dominates,” says Tim du Plessis, executive editor of Afrikaans newspapers at Media24. “It is on this stage that Pendoring shines a special spotlight on Afrikaans.”


Digital Strategy Pioneer On Board At Hellocomputer

Dylan Kruger, one of the pioneering strategists in South Africa’s digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town.


The Jupiter Drawing Room (Cape Town) awarded Virgin Global Design project

The Jupiter Drawing Room (Cape Town) has been brought on board by Virgin to develop a conceptual approach and way forward for the for the global brand’s expression. The work was awarded after a four way pitch against three other international agencies. The Jupiter Drawing Room (Cape Town)’s design team has been much awarded. However, Virgin management stressed that the agency had not won the work purely on its credentials, but also on the innovative and highly collaborative approach to the brief that it proposed.


Dove Soars In Culturally Relevant Study

A global study identifying the world’s most culturally relevant brands shows how well Dove’s decade-long campaign to build self-esteem and integrate its social conscious into its marketing has worked to elevate the brand.


kykNET supports recognition of all vernaculors

“From the outset kykNET has been working towards awareness of the benefits for advertisers of marketing in Afrikaans,” says Karen Meiring, head of Afrikaans channels at M-Net. With its continued gold sponsorship of the Pendoring Advertising Awards the pay channel in the DStv stable is once again substantiating this long commitment and investment, she says.


Delicious Gets The Good In

This superbly art directed print ad for Vital Health’s Kids’ A-Z Vitamins from Draftfcb Cape Town quickly reminds parents of one of the timeless truths of child-rearing – sometimes moms and dads have to resort to Trojan trickery to ensure their little ones do what’s good for them.


Booze Brands Snooze, Lose

Despite the size and power of the giants of the liquor industry – Smirnoff, Absolut, Heineken, Budweiser, Johnnie Walker, Chivas Regal to name a few – a global study identifying the world’s most culturally relevant brands shows that they might be under more pressure than we think, and up against some serious challenges to remain culturally relevant in the years ahead.

Cultural Traction™ 2013, compiled by brand development and marketing insight consultancy, Added Value, highlights that, between them, this collection of alcohol giants scored some of the lowest VIBE scores of the study.


Toyota Land Cruiser TVC Gives New Meaning To ‘Out To Lunch’

The new television commercial from Draftfcb for Toyota Land Cruiser is full of the steep climbs, heart-stopping declines and torturous turns you’d expect from an ad demonstrating the off-road capabilities of a luxury 4×4 but it’s the unexpected twist in its tail that nails home the joy of driving such a vehicle.


Our indicators on the road to success

This year marks a historical first for the Pendoring Advertising Awards: there will be two panels of judges to determine the most creative and outstanding advertising work in South Africa. This mammoth task will fall on the shoulders of 18 giants in the advertising world, and one very successful and internationally proclaimed creative. The names of the judges for this year’s awards have just been announced, and Sue Anderson (Co-Executive Creative Director of Crispen, Porter and Bogusky in Los Angeles, in the US) will head both panels as the international judge.


Y&R’s XtraSpace Clutter Commercial

Y&R Johannesburg has just finished the production of a commercial for a self-storage company, XtraSpace.

A young woman, relaxing in her home late at night, is disturbed by a loud sound outside her house. Someone is trying to break into her home. She flees, trying to find a hiding space, but her house is too packed with clutter, and eventually she just gives up and hides behind the curtain.


Hellocomputer driving innovation with Olmeca Tequila

Olmeca Tequila, along with its digital agency Hellocomputer, is once again driving online innovation with its latest campaign, the Olmeca Tequila Ibiza Nights Challenge.

The brief to the agency was to conceptualise and develop a digital campaign that would see a handful of lucky South African consumers winning an once-in-a-lifetime VIP experience in the party capital of the world, Ibiza.


1886 – Soars From the Nest

Draftfcb’s fledgling hotshop, 1886, has soared from the nest to pick up an estimated billings of nearly R100-million in its first year of business, a feat that earned it the Specialist Agency of the Year title at AdReview last week (May 23, 2013).


Technology: Is the Next Big Thing already here?

A global study identifying the world’s most culturally relevant brands lists six technology brands in the top 10 after polling more than 62 000 respondents in 10 countries during the latter quarter of last year.

Leading the Cultural Traction™ 2013 list, compiled by brand development and marketing insight consultancy, Added Value, is Google. Also featured in the Top 10 on a global basis are Apple (2nd), Samsung (3rd), IKEA (4th), Microsoft (5th), Sony (6th), BMW (7th), Audi (8th), Coca-Cola (9th) and eBay (10th).


Added Value Names World’s Most Culturally Relevant Brands

Brand development and marketing insight consultancy, Added Value, has named the world’s most culturally relevant brands after polling more than 62 000 respondents in 10 countries during the latter quarter of last year in its Cultural Traction™ 2013 report.

Leading the list is Google. Also featured on Added Value’s Top 10 on a global basis are Apple (2nd), Samsung (3rd), IKEA (4th), Microsoft (5th), Sony (6th), BMW (7th), Audi (8th), Coca-Cola (9th) and eBay (10th).


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