Company News Feed
Specialist content marketer Habari Media Content Marketing has changed its name to Narrative. It remains an independent media company with offices in Cape Town and Johannesburg, lead by CEO Farrell and Content Director Robyn Daly.
In its first year of being, the company landed sought after Sanlam Reality and Chrysler/Jeep contracts while delivering on a number of projects for other clients.
Today, The Coca-Cola Company is launching ‘The World’s Cup’ – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign. Here is the first video that FCB Johannesburg has shared with the world on behalf of South Africa. It is about a group of incredibly inspiring grandmothers in Tzaneen, South Africa that formed a soccer team to keep healthy and active.
Two Danone TV commercials produced by Y&R South Africa have featured within the top 10 list of Millward Brown’s ‘Best Liked Ads from the fourth quarter of 2013’.
Joe Public have it in the Cannes again as they swoop up first and third place in this year’s Young Lions competition. The brief challenged young creatives to produce a 60-second cinema commercial in 48 hours that would get South Africans from all walks of life, but particularly the youth, to the voting polls as well as support the Independent Electoral Commission’s election campaign, “I VOTE SA (IXSA)”.
The mobile phone is now firmly entrenched as a part of the marketer’s toolkit — but the art of successful mobile marketing is still relatively young and rapidly evolving.
FCB Johannesburg has dominated Millward Brown’s Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. FCB Johannesburg, which changed its name earlier this month from Draftfcb, took the Number 1, Number 2 and Number 8 slots while its sister agency, FCB Cape Town, was responsible for the ad in Number 10 position.
Artifact Advertising is proud to announce that they have acquired the Melrose Arch social media account.
Y&R South Africa’s Durban agency has just been awarded a 12-month contract with Transnet Port Terminals. It’s the agency’s first state-owned enterprise account since it started operating in 2008.
Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding).
Two new senior positions in the Media department continue to build a truly integrated solution to maximise growth for Joe Public’s clients. Suraya Pillay, with 20 years’ experience in the advertising industry, has recently been promoted to Media Director for Media Buying and Planning, whilst Jodi Calvert, with 25 years media experience, has been promoted to Channel Strategy Director.
The Early Bird deadline for entry into the 2014 APEX awards has come and gone but ACA member agencies and their clients can still enter to showcase the achievement of the performance of their communications campaigns as deadline extensions have been granted.
Thanks to an innovative brand strategy developed by Blast Brand Catalysts, CTM sells 4.5 million square metres of the Kilimanjaro tiles per year and struggles to keep up with demand.
Jobsburn, part of the award-winning Burn Media publishing house, has recently rebranded so that it can help companies find digital-savvy employees who are entrepreneurial by nature.
To promote literacy in South Africa, NATIVE VML’s Mxit e-reader app, bookly, is now expanding into a writing platform.
Airtel Africa has appointed RAMP (Real African Media Partners) as its mobile advertising partner to serve mobile adverts to Airtel customers in 17 countries across Africa.
mapIT, leading international digital mapping provider, is pleased to announce the adoption of an international standard for representing any location, a Mapcode.
Global Chief Creative Officer Tony Granger and Chairman of Y&R Africa and South Africa Yossi Schwartz announced today that Graham Lang was adding the role of Chief Creative Officer of Africa to his responsibilities as CCO of Y&R South Africa.
Entrepreneurs, brands and the advertising and communications sector are well poised to benefit from this micro-economic benefit. This is a very pertinent area for those in the business of advertising and communications as it presents an opportunity to leverage this windfall.
Italtile connected its brand with design magazine consumers by producing a six-page mini-editorial that allows readers to lose themselves in beautiful editorial content.
Collaborative Consumption – Opportunity Or Threat For Brands? by Added Value director, Alison Tucker, and project manager – brand, Thabang Leshilo