Company News Feed

Collaboration between Hellocomputer and FCB Johannesburg Electrifies the Labello Kiss

The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

Habari Media Content Marketing changes to Narrative

Specialist content marketer Habari Media Content Marketing has changed its name to Narrative. It remains an independent media company with offices in Cape Town and Johannesburg, lead by CEO Farrell and Content Director Robyn Daly.

In its first year of being, the company landed sought after Sanlam Reality and Chrysler/Jeep contracts while delivering on a number of projects for other clients.

SA’s first video for the 2014 FIFA World Cup Coca-Cola Sponsorship

Today, The Coca-Cola Company is launching ‘The World’s Cup’ – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign. Here is the first video that FCB Johannesburg has shared with the world on behalf of South Africa. It is about a group of incredibly inspiring grandmothers in Tzaneen, South Africa that formed a soccer team to keep healthy and active.

Double Whammy For Danone And Y&R In ‘Best Liked Ads’

Two Danone TV commercials produced by Y&R South Africa have featured within the top 10 list of Millward Brown’s ‘Best Liked Ads from the fourth quarter of 2013’.

Cannes grows Joe’s young talent

Joe Public have it in the Cannes again as they swoop up first and third place in this year’s Young Lions competition. The brief challenged young creatives to produce a 60-second cinema commercial in 48 hours that would get South Africans from all walks of life, but particularly the youth, to the voting polls as well as support the Independent Electoral Commission’s election campaign, “I VOTE SA (IXSA)”.

Mobile Transaction Matrix

The mobile phone is now firmly entrenched as a part of the marketer’s toolkit — but the art of successful mobile marketing is still relatively young and rapidly evolving.

FCB Johannesburg dominates Millward Brown Best-Liked Ads List

FCB Johannesburg has dominated Millward Brown’s Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. FCB Johannesburg, which changed its name earlier this month from Draftfcb, took the Number 1, Number 2 and Number 8 slots while its sister agency, FCB Cape Town, was responsible for the ad in Number 10 position.

Artifact Advertising gets excited about shopping!

Artifact Advertising is proud to announce that they have acquired the Melrose Arch social media account.

Transnet Port Terminals docks its business at Y&R’s door

Y&R South Africa’s Durban agency has just been awarded a 12-month contract with Transnet Port Terminals. It’s the agency’s first state-owned enterprise account since it started operating in 2008.

New name, CI roll-out confirmed by Draftfcb South Africa

Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding).

Growing from the inside out

Two new senior positions in the Media department continue to build a truly integrated solution to maximise growth for Joe Public’s clients. Suraya Pillay, with 20 years’ experience in the advertising industry, has recently been promoted to Media Director for Media Buying and Planning, whilst Jodi Calvert, with 25 years media experience, has been promoted to Channel Strategy Director.

2014 APEX Awards – Deadline Extensions Granted!

The Early Bird deadline for entry into the 2014 APEX awards has come and gone but ACA member agencies and their clients can still enter to showcase the achievement of the performance of their communications campaigns as deadline extensions have been granted.

Kilimanjaro Tiles: from commodity to leading tile brand

Thanks to an innovative brand strategy developed by Blast Brand Catalysts, CTM sells 4.5 million square metres of the Kilimanjaro tiles per year and struggles to keep up with demand.

Jobs site for people who don’t care about 9 to 5 relaunched

Jobsburn, part of the award-winning Burn Media publishing house, has recently rebranded so that it can help companies find digital-savvy employees who are entrepreneurial by nature.

Help improve literacy in South Africa and write a #bookly

To promote literacy in South Africa, NATIVE VML’s Mxit e-reader app, bookly, is now expanding into a writing platform.

Airtel Africa Appoints RAMP as Mobile Advertising Partner

Airtel Africa has appointed RAMP (Real African Media Partners) as its mobile advertising partner to serve mobile adverts to Airtel customers in 17 countries across Africa.

Mapcodes — Revolutionary addressing system for Africa

mapIT, leading international digital mapping provider, is pleased to announce the adoption of an international standard for representing any location, a Mapcode.

Y&R’s Graham Lang Spearheads Creative Leadership Across Africa

Global Chief Creative Officer Tony Granger and Chairman of Y&R Africa and South Africa Yossi Schwartz announced today that Graham Lang was adding the role of Chief Creative Officer of Africa to his responsibilities as CCO of Y&R South Africa.

Budget Speech 2014 – An advertising perspective

Entrepreneurs, brands and the advertising and communications sector are well poised to benefit from this micro-economic benefit. This is a very pertinent area for those in the business of advertising and communications as it presents an opportunity to leverage this windfall.

Connect strategically with your market. Don’t place an ad.

Italtile connected its brand with design magazine consumers by producing a six-page mini-editorial that allows readers to lose themselves in beautiful editorial content.

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