Company News Feed

Y&R Celebrates its 90th anniversary

May 23, 2013: Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.


Ride The Crest Of a Trend, Be Dumped By A Fad

Everyone – from Adelaide to Hong Kong, Istanbul to Stockholm, Tallahassee to Zürich – is dancing gangnam style. A handful of brands have embraced the music track, or its dance moves, in a bid to capitalise on the instant recognition they spark in consumers of all ages, and from all cultures.


Draftfcb Social Marketing Reaps Rewards For Operation Khanyisa

Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing. On the back of winning Best Poster Presentation at the Global Social Marketing Conference in Canada […]


The Jupiter Drawing Room (Cape Town) designs Pure Beer Society venues for Windhoek

The Jupiter Drawing Room (Cape Town)’s design team has developed the look and feel for beer brand Windhoek’s Pure Beer Society venues – existing venues, re-launched with handcrafted furniture and fittings made from materials specifically selected for authenticity and quality.


Megatrends impacting South African Consumer Behaviour in 2013

Brand development and marketing insight consultancy, Added Value, annually produces a report intended to assist its clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture.


NetFlorist Adds Another Arrow To Quiver – Daily News Service

NetFlorist, South Africa’s leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews. Or has it? The answer, given by a grinning Netflorist Managing Director, Ryan Bacher, is ‘yes and no’. ‘Yes, Netflorist is providing followers on […]


‘Team Ah Yeah!’ Wins First Hellocomputer/Draftfcb Hack-a-Thon Of 2013

‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’. Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and […]


The Jupiter Drawing Room (Cape Town) wins at One Show and Clios

The Jupiter Drawing Room (Cape Town) is celebrating being awarded at two international awards shows.


New communications and publicity manager for the Pendoring Advertising Awards

Ernst Swart has been appointed communications and publicity manager for the Pendoring Advertising Awards.


Toyota Awards Pendoring Gold

Toyota South Africa, manufacturer of several of the country’s favourite vehicles as well as its tough Hilux bakkie, has once again come on board as a Gold sponsor of the Pendoring Advertising Awards.


Hellocomputer’s Hack-a-Thon Kicks Off in 24 Hours

Hellocomputer and Draftfcb’s first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on Thursday May 9 and be given 48 hours to complete their hack before presenting the outcome to judges Danette Breitechbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network) […]


PENDORING 2013: The final destination of success

How to achieve success will be the focus of the campaign with which the Pendoring Advertising Awards want to tempt top players in the industry to enter this popular competition for outstanding advertising this year.


Shopper Marketing Expert Joins Y&R

Shopper marketing is the fastest growing marketing discipline globally, attracting more of a share of marketer’s budgets than ever before [1]. Inline with this growing trend, Y&R South Africa appointed Michelle van Trotsenburg as the Business Unit Director: Shopper Conversion Marketing late last year to lead the Shopper Marketing offering within the agency.


The Jupiter Drawing Room (Cape Town) creates new ad for Hyundai ix35

The Jupiter Drawing Room (Cape Town) has created a new campaign to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV’s rear-view parking camera.


Die Burger regards Pendoring as indispensable

To lose Afrikaans as an advertising language will be a calamity, and if the language were to disappear from the radar screens of advertising agencies, it will be a huge loss to the speakers of the language. “That is why Die Burger is as a golden sponsor still fully supportive of the Pendoring Advertising Awards”, says Bun Booyens, editor of this stalwart paper who will turn a hundred in two years’ time.


Awards Line Up For Draftfcb, Hellocomputer

Hellocomputer, Draftfcb South Africa’s full-service digital specialist, has brought home two Webbys Honoree Awards: One for the Toyota Etios ‘Tweet for Sweets/Smile’  campaign (which it created with Draftfcb Johannesburg) and one for the ‘Pledge’ campaign developed for Eskom. Toyota Etios ‘Tweet for Sweets/Smile’ also picked up two One Show Merits for the sister agencies, and […]


Toyota, Draftfcb – RAV4: Make It Yours

Toyota South Africa is launching an all new model of their original crossover SUV with a cheeky television commercial and cinema ad from Draftfcb Johannesburg. The Toyota RAV is widely recognised as the first crossover SUV in the market, a vehicle built on a passenger vehicle platform and combining the features of a SUV such […]


Draftfcb Cape Town Matchmakes For Engen, Wimpy

Draftfcb Cape Town has played matchmaker and brought together two of South Africa’s most endearing brands, Engen 1-Stop and Wimpy, in a television commercial called ‘Love Story’ (http://www.youtube.com/watch?v=SMrzvE6elT0) Created to showcase that Engen 1-Stop and Wimpy’s wide range of offerings make sure that you’re in the right frame of mind to love the journey of […]


Dates For Hellocomputer’s May Hack-a-Thon Announced

Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on May 9 and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. This is the second hack-a-thon sponsored by Hellocomputer […]


The Jupiter Drawing Room (Cape Town) awarded Budget Insurance account

The Jupiter Drawing Room (Cape Town) has been brought on board to work with short term insurance company, Budget Insurance. The agency won the account through a creative pitch, with its track record of implementing strong branded retail work playing to its advantage.


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