Company News Feed

Ads24 Celebrates Mother Tongue Advertising With Pendoring

Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.


Retail & Shopper Insight Specialist Boosts Strategic Capabilities

Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.


Y&R judges Apex Awards for second year running

The Apex Awards, synonymous with strategic and creative effectiveness, has invited a Y&R representative to join the judging panel for the second consecutive year. Bibi Lötter, Y&R Johannesburg Creative Director has accepted the invitation to sit on the 2013 jury, delighted to be considered amongst the industry mix.


Draftfcb Social Marketing Drives Success For Operation Khanyisa

Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.


MACHINE launches integrated Weet Bix campaign

Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand.


Draftfcb Johannesburg’s Easter Egg DRive for Hugh’s Haven

Draftfcb Johannesburg’s corporate social outreach committee organised an Easter Egg Collection Challenge in aid of Hugh’s Haven, the childcare centre the agency ‘adopted’ several years ago.


New Sunshine D TV Ad by Y&R celebrates the delicious taste it brings to food

The latest TV commercial produced by Y&R South Africa for Sunshine D aims to own the moments and rituals where delicious, tasty South African food and Sunshine D meet. The ad was shot by Petar Spiljevic at Velocity films.


Is it a fire blanket or a calendar?

In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.


ATKV worth its weight in gold for Pendoring

The ATKV is still as committed to the Pendoring Advertising Awards as when the organisation first conceptualised the competition in 1994, says Japie Gouws, Managing Director of this cultural organisation.


Ice-cream Incidents Help Draftfcb Communicate Toyota Corolla’s Leather Seats

Girl Guides? Cute dogs? Couples in Love? South Africa’s favourite car in various colours? These are the ingredients in many a perfect world. And the cherry on the top is the fact that Toyota puts leather seats in the Corolla.


Y&R pokes fun with Ad of the Year Creative Campaign

Creative Circle briefed Y&R Cape Town to come up with a creative concept for a ‘save the date’ and invitation to the Creative Circle Ad of the Year awards, taking place on Tuesday, 26 March at The Venue in Johannesburg. Agency Art Director, Brinke van Zyl and Copywriter, Aadil Dhalech were given the open brief challenge.


Vodacom Bulls Serenade Busts Records

Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks (http://www.youtube.com/watch?v=cYRRAvi3cpw)

Conceptualised and executed by 1886, a small hot shop within the Draftfcb South Africa fold, it was aired and shared in the three weeks preceding the first game of the new season, the clash between the Vodacom Bulls and DHL Stormers.


Savanna Premium Cider gets an a-moose-ing new television commercial

A man walks into the Angry Moose Bar and orders a Savanna. “So, what makes the Angry Moose different?” The bartender, a moose enthusiast in a moose antler headpiece, looks over at the moose memorabilia in his bar and says: “Well, we’ve got all these mooses.” This sets off a few moose-chievous questions from the […]


Draftfcb Johannesburg Celebrates 2 TVCs On Best Liked Ads 2012 List

Draftfcb Johannesburg is celebrating this week with two television commercials on Millward Brown South Africa’s list of the 20 Best Liked Ads of 2012. The agency is no stranger to the list having won more places than any agency in history. This time they managed to notch up 2nd place and 20th position on the […]


The Jupiter Drawing Room (Cape Town) creates identity for Design Indaba 2013

For the tenth consecutive year The Jupiter Drawing Room (Cape Town) developed the advertising and design collateral for Cape Town’s annual Design Indaba.


The Jupiter Drawing Room (Cape Town) creates new brand campaign for Lucky Star

The Jupiter Drawing Room (Cape Town) was challenged by Lucky Star to develop a new brand campaign which represents the positivity and optimism of one of South Africa’s most loved, iconic brands.


Justin Joshua Joins Y&R Cape Town

Y&R Cape Town recently appointed Justin Joshua as Creative Group Head to oversee Edward Snell, Land Rover, Caltex and the Telkom account.   Justin is creatively driven and passionate about making work that changes hearts and minds.   Commenting on his appointment to the agency, he said, “We’re in exciting times in the communication industry […]


Hellocomputer Innovates Rock vs EDM Craze For Red Heart Rum, Olmeca Tequila

Hellocomputer, one of South Africa’s leading full service digital agencies, recently rolled out a new social media campaign for Red Heart Rum and Olmeca Tequila that promoted both brands and their sponsorship of RAMfest 2013. South Africa’s biggest annual alternative music festival, RAMfest is a spectacle of sound, light, dance and rock ‘n roll bringing […]


WHAT IS TRENDING lands at Design Indaba 2013

In a first for South Africa delegates at the annual Design Indaba conference will be exposed to innovative and information rich new marketing collateral through a collaborative effort between media and marketing site MarkLives.com, trend watching portal TREND. (trendlives.info), PocketMedia® Solutions and Rapid Blue Digital.


Prestige winners jetting off to USA TEDActive, courtesy of Pendoring

iPads, a video camera, mobile phones, safety matches and a space blanket are the ‘must pack’ items heading for the suitcases being packed by two creative hot shots jetting off to California and TED2013 courtesy of the Pendoring Advertising Awards.

Creative directors Frank van Rooijen and James Yeats Smith were members of the 1984 team that conceptualised MK is, the campaign that won Pendoring’s highest accolade, the Prestige Award, at the 2012 awards ceremony.


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