Company News Feed

The mass market engages with mobile

With 128% mobile penetration in South Africa, there are more active SIM cards than there are people in this country. Which begs the question – just what are we using our phones for?

DMMA includes mobile and media planners in the conversation

Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market – media planners and mobile – with the purpose of strengthening ties with these important stakeholders.

2014: The year of the POPI

The Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers’ personal information.

Artifact to drive Supa Quick’s 360 approach

Artifact Advertising is proud to announce they have acquired Supa Quick as a through-the-line client after an extensive pitch process.

The Jupiter Drawing Room (Cape Town) launches new campaign for Budget Insurance

The Jupiter Drawing Room (Cape Town) has launched a new campaign for short-term insurance company, Budget Insurance.

A new era for Draftfcb South Africa

Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group.

New TVC For Hilux Builds On Toughness Rubs Off Proposition

Toyota South Africa has added another television commercial to its ‘Toughness Rubs Off’ campaign for the Toyota Hilux.

The Jupiter Drawing Room (CT) launches new campaign for Windhoek featuring Drogba

The Jupiter Drawing Room (Cape Town) has created a Pan-African advertising campaign for premium beer brand Windhoek Lager, featuring football legend Didier Drogba.

Artifact brings home a gold and a silver

With the awards recognising marketing excellence and innovation within the social & digital media arena, Artifact proved their success as a fully integrated agency by bringing home a Gold and a Silver New Generation Award.

MACHINE innovates with engaging and quirky take on a corporate gift

Tasked with creating an innovative and engaging gift for the attendees of the annual Habari Media Tuongee symposium, Machine produced a bespoke gift box that was not only useful and beautiful but that also heightened anticipation surrounding the exclusive networking weekend.

The Jupiter Drawing Room (Cape Town) develops new social media campaign for Protea Hotels

Protea Hotels has launched a new social media campaign to bring to life the stories that happen in their hotels. The brand has produced as series of Vine videos that will shared over Twitter, and which depict what goes on behind the closed doors of a hotel room.

Andy Gilder from MACHINE wins Best Digital Strategist at the 2013 Bookmarks

The country’s leading minds in digital judged Andy Gilder, MACHINE’s Head of Group Digital Strategy, South Africa’s Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night.

Draftfcb Johannesburg Shows How To Make A Difference In First 1000 Days

Draftfcb Johannesburg and several of its service provider production companies – Bioscope Films, Orchestra Blue Post Production, Blade, Freq’ncy – are showing how South Africans can make a difference in just 1 000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space.

Hellocomputer – Future Makers

Hellocomputer, which led the gold awards table at Bookmarks 2013, is reinventing itself for future growth and innovation.

John Brown Media wins Youth Market category at 2013 MPASA PICA Awards

John Brown Media, part of a leading global content agency, received top honours at the annual MPASA PICA Awards, held last week at Emperors Palace Hotel Casino Convention Resort. Recognised for their outstanding work in the Youth Category for Totem Magazine, the agency also walked away with Columnist of the Year for Fresh Living magazine and was highly commended in three other categories.

More New Business For Draftfcb Johannesburg

Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.

Scooters scoots onto TV screens with new TVC

Artifact, in conjunction with Ministry of Illusion, have created the latest TVC for Scooters Pizza.

Artifact’s latest offering on the menu

Artifact is proud to announce the re-launch of Scooters Pizza’s latest menu. The menu, designed with a twist, not only features Scooter’s great festive ‘4For All’ family deal and latest pizza creations, but also a more fun angle to the brand through copy and design.

New Campaign ‘Valley of Reflections’ Toyota Fortuner’s Beauty

A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display.

New Millennium Goals

As the world nears the 2015 deadline for meeting the eight Millennium Development Goals (MDG) agreed to by all the world’s countries and all the world’s leading development institutions, a United Nations panel chaired by UK prime minister, David Cameron, calls for an end to extreme poverty by 2030. This ambitious target goes far beyond that set by the MDG, with panellists expressing the view that wiping out extreme poverty (defined as people earning less than US$1.25 a day) ‘can be done’. Added Value South Africa’s Camilla Howson explores how brands can, in partnership with government and NGOs, help uplift the world’s poorest people.

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