Company News Feed

A first as Y&R SA is invited as foreman of D&AD Jury

Y&R South Africa is proud to announce that Rui Alves, Y&R Johannesburg’s Executive Creative Director has been appointed as Foreman of the Radio Advertising Jury for the 2013 D&AD Awards. Since D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity, Rui’s appointment is a great privilege and honour and […]

Blue Bulls Sing

Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out. It’s a tough job facing charging Maoris, larger than life forwards and razor sharp backs at full pace. Being a Bulls player isn’t for the faint-hearted, but every week they face their fears for their fans.

Umpetha Award: Pendoring celebrates truly South African advertising

Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.

Black & White ‘A Catwalk’ For NIVEA Invisible

NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.

John Brown Media revitalises Edgars Club portal

Gorgeous fashion, dreamy holiday destinations, cool competitions and exclusive events are pulling in legions of new fans to the newly revamped Edgars Club website and its associated digital platforms.

The Jupiter Drawing Room’s Constructus grant awarded to Alpha Longboards

Cape Town based entrepreneur, Kent Lingeveldt, who started the customised longboard business, Alpha Longboards, has been named the recipient of The Jupiter Drawing Room (Cape Town)’s 2013 Constructus Award.

First-Ever TV campaign produced in SA for SKYY Vodka

SKYY® Vodka proudly announces the launch of its first-ever TV advertising campaign in South Africa. Renowned as the drink of choice for the world’s most stylish party people, the advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue bottle.

Let’s Get Real – The Power Of Brand Authenticity

Issued by Y&R “Authenticity is the benchmark against which all brands are now judged.” John Grant – The New Marketing Manifesto

With an abundance of brands to choose from, and a wealth of information available from both the companies that manufacture them and the people who buy them, honesty and authenticity are emerging as the values that matter most, in a new era of branding.

Kingsley Potter Joins Y&R Johannesburg As Managing Director

Y&R Johannesburg has appointed Kingsley Potter as its Managing Director effective 14 January 2013. The appointment follows the departure of Melanie Behan, who left the agency late last year to pursue a new career path outside of advertising.

Draftfcb Cape Town Unites Two African Originals

Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.

New Vodacom Campaign Issues Challenge To Soccer Rivals

A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.

Hamster Called Squeaks The Winner In Hellocomputer’s first Hack-a-Thon

One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.

Draftfcb On The Podium At Adfocus 2012

Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.

‘New Klipdrift Export TVC Highlights Ageless Appeal

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.

Fresh Living Magazine Scoops Four PICA Awards

Pick n Pay Fresh Living, SA’s top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held last night, 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.

Jupiter calls for participation in the Constructus Masterclass

The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate.

MACHINE’s ingenious Halloween campaign

MACHINE recently launched this year’s ingenious Marmite Halloween tactical campaign, ‘Don’t be afraid of the Dark’, which encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.

Draftfcb: Engen Primax Unleaded Offers Motorists The Best Of Both Worlds

November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.

The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.

New Yaris TVC Makes Great Deal Of Sense

Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.

Socialising enterprise is the biggest social media trend right now

Social media is no longer about the platform, it is about how to build social businesses and brands.This finding is among social media trends identified by industry pundits interviewed by local trendwatching site, TREND., for an indepth report into social media.

Called, ‘Socialising enterprise’, the trend report, sponsored by Quirk,states that social media works for great brands which deliver on their promises, like with any other facet of marketing strategy.

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