Company News Feed

Hellocomputer Takes Most Golds At Bookmarks 2013

Digital specialist Hellocomputer walked away from the 2013 Bookmarks with most of the awards ceremony’s golds having accounted for three of the nine awarded last night (November 14).

Nissan tops the charts

According to Social Bakers, an analytical tool used to garner the effectiveness of social media campaigns, Nissan South Africa has sped it’s way to the top of the automotive charts by becoming the fastest growing automotive brand in the country on Facebook.

Best Of The Best, Baby!

Draftfcb Johannesburg’s new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.

Artifact’s Nissan Micra campaign changes lives

Is it possible a competition can be thought of as life changing? Well, this is most certainly the case for the winner of a Nissan Micra in Artifact’s Nissan Micra ‘My Ride My Rules campaign’ which ran earlier this year. Most people would accept their prize and move on with their life, but Talisa Lewis – the lucky winner of a Nissan Micra thanks to the campaign – swears her new found freedom hasn’t just changed her life, but also that of her mother’s.

New Business For Draftfcb Johannesburg

After a hotly-contested creative pitch involving three other agencies, branded food services franchisor, Famous Brands, has awarded its Debonairs Pizza marketing account to Draftfcb Johannesburg.

Western Cape Government Is ‘Better Together’ With Y&R

Y&R Cape Town has been awarded the above-the-line and below-the-line marketing design for the Western Cape Government in two separate pitches.

Artifact Advertising is officially the digital agency for DATSUN

Artifact Advertising is proud to announce that they have been named the digital agency for DATSUN! Fully integrated and established 19 years ago they embrace this new account with excitement and enthusiasm!

Hellocomputer Throws Hat Into The Digital Media Planning Ring

Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.

Launch A New Brand? Or Stretch An Existing One?

Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to stretch your brand? Alison Tucker, a director and senior consultant at brand development and marketing insight consultancy Added Value, takes a long, hard look at brand stretching.

Artifact in the finals for four awards!

Artifact Advertising has been nominated as a finalist for not one but four of the New Generation Social & Digital Media Awards for their Nissan Micra: My Ride My Rules Integrated Campaign.

A new brand identity for Blast Brand Catalysts

Angelo Beck from Blast Brand Catalysts reveals their new brand identity and the thinking behind its design

All you need to know about PPC

Seen those odd looking ads on a Google page and wondered what they were? PPC (pay per click) ads are very common and highly relevant to anyone who is active online. To ensure that consumers who are searching for terms relevant to your site see your site first – PPC ads are pivotal!

SEO in a nutshell

Every website needs to be optimised to ensure that it is providing the client with the greatest value! SEO (search engine optimisation) is essential in ensuring that it appears in all relevant search engines.

Is Chanel out-styling Louis Vuitton?

You might think that the entrenched and globally-recognised luxury brands have no problem generating Cultural Traction™, associated as they have long been with glamour, glitz, aspiration and desire. But you would be wrong. Brand development and marketing insight consultancy, Added Value’s latest Cultural Traction™ study reveals that the (for many) iconic  Chanel and Louis Vuitton […]

Blast Brand Catalysts uses sales strategy to empower the Italtile customer

Blast Brand Catalysts use new sales strategy to revamp the Italtile brand, empower the customer and makes the purchasing process more engaging.

MACHINE toasts another win!

The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando’s digital account and integrated project work for Adidas.

Another hot win for Machine

Machine, AdReview’s Breakthrough Agency of the Year 2013, can’t help but crow about its latest account win: Nando’s digital.

MACHINE runs away with 2 adidas campaigns

Machine, AdReview’s Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running – having just won two projects from adidas South Africa in a competitive pitch.

John Brown Media invited to launch Edgars Shoe Gallery summer campaign

As one of the leading global content marketing agencies, John Brown Media continue to push their own boundaries. This is clearly evident in their latest project – a full advertising campaign conceptualised and rolled out by the successful Edgars portfolio team for Edgars Shoe Gallery.

Pitfalls in marketing

There have been numerous positive changes in the marketing world over the years, some of them impacting the way that marketers and brand managers conduct business, others addressing their complex relationships with suppliers.

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