Company News Feed

Media highlights for July 2013

Hellocomputer in Cape Town, a unit of Draftfcb, devised the world’s first outdoor website for Toyota RAV4 in PSFK.

Melusi Mhlungu, copywriter, Johannesburg, participated as a judge in a July panel to decide the Ad of the Month, inSA Creatives and Bizcommunity.


Blast Brand Catalysts puts some green into CTM

Some of us care about the earth. Others wouldn’t know what on earth you’re on about. South Africa’s leading tile, sanitaryware and décor brand, CTM, recently tasked agency, Blast Brand Catalysts, with greening their brand. The agency’s approach was to inform and educate.


John Brown Media embraces transformation and education

As part of global leading independent content marketing agency, John Brown Media is proud to announce that its South African business has attained a Level 3 B-BBEE Contributor status with a B-BBEE Recognition level of 110% and a Procurement Recognition level of 137.50%. Along with the launch of the John Brown Empowerment Trust, the group is passionate about transformation in South Africa.


Y&R Johannesburg Hosts Ad Of The Month For The First Time Ever

Y&R hosted the Creative Circle Exco meeting and Ad of The Month judging for the first time in its history at their Johannesburg agency on Thursday, 25 July 2013.


Two new appointments for the thriving John Brown Media digital division

As John Brown Media – a world-leading independent content agency – continue to cement their position as digital content experts in South Africa, they’re pleased to announce the appointment of two digital talents to strengthen their dedicated team. Sue Disler joins as general manager (digital) and Luke Peters will take up role of digital publisher – their exceptional digital capabilities will enable John Brown Media to better service their growing client portfolio.


Pendoring entry deadline extended!

If you still haven’t entered this year’s Pendoring awards, here’s the good news: we’ve extended the entry deadline to 17:00 on 22 July 2013!

The bad news is that no further extension will be given.


Pick n Pay and John Brown Media announce the launch of SA’s first digital food blogger competition – Freshly Blogged

Pick n Pay is to launch South Africa’s first online food blogger cooking competition, created and produced by John Brown Media. The competition will see South Africa’s top food bloggers seeing who can out-cook the rest to take the title of Pick n Pay Online Food Blogger of the year.


South Africa’s Number 1 Camphor Cream Breaks Into Lotion Market

South Africa’s number 1 camphor cream, Ingram’s, has broken into the lotion market with a new campaign utilising the well-known faces of the national broadcaster’s weather presenters.


Hellocomputer Introduces The World’s First-Ever Outdoor Website

Toyota South Africa, with the help of award-winning digital agency, Hellocomputer, and staging maestro, Thingking, have designed, built and installed the world’s first-ever outdoor website in Johannesburg.


Johannesburg Zoo’s Tweeting Honey Badger A World First

Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to ‘someone’ who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.


Draftfcb celebrates success at Cannes Lions Diamond Jubilee

Draftfcb’s commitment to enhancing its creative product shone brightly at this year’s 60th Cannes Lions Festival of Creativity, winning a total of 36 trophies, and adding to the agency’s full-circle involvement throughout the Festival.

In total the network was presented with a Grand Prix, nine Gold, 12 Silver, 14 Bronze Lions and an additional 23 shortlists across ten categories, including multiple wins for such brands as OREO, NIVEA, SPCA/Mini, UTEC and Prime TV.


Machine wins Silver Design Lion at Cannes

Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign.


France, Cannes: Message from Draftfcb SA CCO Brett Morris

It’s been an intense week as usual (emotionally and physically 🙂 and as it winds down, and I have some access to Wifi & aircon, I thought I would provide you with a quick ‘canned’ look at how we’ did and who won what.


Draftfcb Cape Town takes Silver in Cannes

Draftfcb Cape Town has done it again in Cannes – this time a Silver Lion for its Engen Fire Blanket. Much respect to the team in the Mother City.


Wins for Draftfcb in Jozi and Cannes

Draftfcb Cape Town took home one of South Africa’s first Lions on Monday night (June 17) at Cannes. The World’s Smallest Big Idea for client Vital Health Foods and brand Viral Boost won its a Bronze Lion.


Pendoring is an important showcase to the world, says Tim du Plessis, executive editor of Afrikaans newspapers at Media24

“The Pendoring Advertising Awards must keep their emphasis on Afrikaans creativity as Afrikaans shares a large advertising stage where English dominates,” says Tim du Plessis, executive editor of Afrikaans newspapers at Media24. “It is on this stage that Pendoring shines a special spotlight on Afrikaans.”


Digital Strategy Pioneer On Board At Hellocomputer

Dylan Kruger, one of the pioneering strategists in South Africa’s digital industry, has come on board to direct strategy at leading full service digital agency, Hellocomputer Cape Town.


The Jupiter Drawing Room (Cape Town) awarded Virgin Global Design project

The Jupiter Drawing Room (Cape Town) has been brought on board by Virgin to develop a conceptual approach and way forward for the for the global brand’s expression. The work was awarded after a four way pitch against three other international agencies. The Jupiter Drawing Room (Cape Town)’s design team has been much awarded. However, Virgin management stressed that the agency had not won the work purely on its credentials, but also on the innovative and highly collaborative approach to the brief that it proposed.


Dove Soars In Culturally Relevant Study

A global study identifying the world’s most culturally relevant brands shows how well Dove’s decade-long campaign to build self-esteem and integrate its social conscious into its marketing has worked to elevate the brand.


kykNET supports recognition of all vernaculors

“From the outset kykNET has been working towards awareness of the benefits for advertisers of marketing in Afrikaans,” says Karen Meiring, head of Afrikaans channels at M-Net. With its continued gold sponsorship of the Pendoring Advertising Awards the pay channel in the DStv stable is once again substantiating this long commitment and investment, she says.


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