Company News Feed

Edgars Club Magazine Evolves into Nifty Handbag-Sized Format

In line with the global publishing trend pursued by international fashion titles, Edgars Clubmagazine re-launches this month in a nifty new handbag-sized format. Along with the new compact size, an extra 16-page section will be added

MACHINE Insights – Quirky Food Habits of Consumers

Consumers are creatures of habit when buying food, a survey by Answered, the research arm of digital agency Machine has found.

“Consumers typically have a brand repertoire when they shop as a means of ‘survival’, owning to the massive brand options available when browsing in-store,” says Adrian Hewlett, the agency’s CEO.

They conducted an online poll last month to test the South African consumer’s relationship with food brands and advertising.

Toms Fels joins MACHINE as Deputy MD

Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions.

In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist business divisions within MACHINE, fostering the growth of the inherent strategic abilities and, in turn selling this turnkey solution to the agency’s existing and potential clients.

Hellocomputer Dominates July’s Digital Platform

Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle.

John Brown Media expands Edgars Club portfolio with digital win

John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.

Record-breaking number of Pendoring Finalists

First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town.

Pendoring ‘Vat Oor’ Thanks To Draftfcb Cape Town

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.

Pendoring takes over Cape Town

Pendoring takes over Cape Town.

Pendoring takes gold with record number of entries

Like South Africa’s ‘golden’ Olympic stars recently did in London, Pendoring performed excellently on own soil by setting a new record with the biggest crop of entries over the last 15 years!

2011 winners of Pendoring’s Prestige Award take over New York

Riaan van Wyk and André de Wet from Draftfcb Cape Town, winners of the 2011 Pendoring Prestige award, say the Big Apple blew their creative minds wide open, and they already started incorporating some of what they learnt there into their work. This creative duo recently returned from the overseas study trip they won as part of their prize last year.

Draftfcb Wins Top Brand Agency of the Year Award

Draftfcb South Africa has confirmed – once again – its status as the country’s leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.

Recognising the creative agencies behind the big brands, the award is calculated on a points system for agencies with clients that achieved first, second and third place in the Sunday Times Top Brands Survey.

Answered Insights launches South Africa’s first mobile quantitative research tool

Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.

Machine wins first Clio award

Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.

Big Wednesday’s inventive Marmite campaign trends on Twitter SA

Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website.

Award winning Gareth McPherson joins Machine as Creative Director

McPherson, ex Ogilvy Cape Town Group Creative Head, has over 11 years of experience working across blue-chip brands such as Volkswagen, Kraft Foods, Castle, Carling Black Label, BP, and Castrol. He is the recipient of numerous prestigious local and international awards, including Loeries, One Show, Cannes, D&AD, Clios, Eagles, and Apex.

Appletiser appoints Machine

Appletiser have appointed Machine as their official Below the Line agency. Machine will handle all BTL creative work, sales and trade promotions for the brand.

New Vodacom Rugby TVC Calls For ‘Super Gees’ As Super Rugby Reaches Final Stages

An entertaining new 45” TVC from Vodacom is urging Super Rugby supporters to get on their ‘super gees’ as the round robin tournament enters its final stages.

Spur Steak Ranches appoints John Brown Media to publish Totem magazine

John Brown Media, a leading global content agency, has been selected by Spur Steak Ranches to publish Totem, their quarterly edutainment magazine.

New TVC Illustrates Vodacom’s Power To Inspire

Vodacom’s new television commercial illustrates how a relatively high-brow concept like ‘connectivity’ can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.

Draftfcb ‘Smiles Ahead’ For Toyota Etios

Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.

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