Company News Feed

2011 winners of Pendoring’s Prestige Award take over New York

Riaan van Wyk and André de Wet from Draftfcb Cape Town, winners of the 2011 Pendoring Prestige award, say the Big Apple blew their creative minds wide open, and they already started incorporating some of what they learnt there into their work. This creative duo recently returned from the overseas study trip they won as part of their prize last year.


Draftfcb Wins Top Brand Agency of the Year Award

Draftfcb South Africa has confirmed – once again – its status as the country’s leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.

Recognising the creative agencies behind the big brands, the award is calculated on a points system for agencies with clients that achieved first, second and third place in the Sunday Times Top Brands Survey.


Answered Insights launches South Africa’s first mobile quantitative research tool

Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.


Machine wins first Clio award

Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.


Big Wednesday’s inventive Marmite campaign trends on Twitter SA

Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website.


Award winning Gareth McPherson joins Machine as Creative Director

McPherson, ex Ogilvy Cape Town Group Creative Head, has over 11 years of experience working across blue-chip brands such as Volkswagen, Kraft Foods, Castle, Carling Black Label, BP, and Castrol. He is the recipient of numerous prestigious local and international awards, including Loeries, One Show, Cannes, D&AD, Clios, Eagles, and Apex.


Appletiser appoints Machine

Appletiser have appointed Machine as their official Below the Line agency. Machine will handle all BTL creative work, sales and trade promotions for the brand.


New Vodacom Rugby TVC Calls For ‘Super Gees’ As Super Rugby Reaches Final Stages

An entertaining new 45” TVC from Vodacom is urging Super Rugby supporters to get on their ‘super gees’ as the round robin tournament enters its final stages.


Spur Steak Ranches appoints John Brown Media to publish Totem magazine

John Brown Media, a leading global content agency, has been selected by Spur Steak Ranches to publish Totem, their quarterly edutainment magazine.


New TVC Illustrates Vodacom’s Power To Inspire

Vodacom’s new television commercial illustrates how a relatively high-brow concept like ‘connectivity’ can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.


Draftfcb ‘Smiles Ahead’ For Toyota Etios

Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.


MarkLives – the gutsy local marketing site goes big

MarkLives.com, the advertising, design and media site getting known for exacting content relaunched on 01 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing the offering.


What is a Company News Office?

The Company News Office feature allows us to run great quality journalism while also catering to the demand for companies and organisations in our industry to run their news that doesn’t make it onto our conventional editorial schedule.


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