Company News Feed

The Jupiter Drawing Room (Cape Town) wins at One Show and Clios

The Jupiter Drawing Room (Cape Town) is celebrating being awarded at two international awards shows.


New communications and publicity manager for the Pendoring Advertising Awards

Ernst Swart has been appointed communications and publicity manager for the Pendoring Advertising Awards.


Toyota Awards Pendoring Gold

Toyota South Africa, manufacturer of several of the country’s favourite vehicles as well as its tough Hilux bakkie, has once again come on board as a Gold sponsor of the Pendoring Advertising Awards.


Hellocomputer’s Hack-a-Thon Kicks Off in 24 Hours

Hellocomputer and Draftfcb’s first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on Thursday May 9 and be given 48 hours to complete their hack before presenting the outcome to judges Danette Breitechbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network) […]


Getting behind the wheel of consumer behaviour

by Chris Primos. Consumer behaviour. We like to predict it, and attempt to control it. Both, however, are notoriously difficult to do.


PENDORING 2013: The final destination of success

How to achieve success will be the focus of the campaign with which the Pendoring Advertising Awards want to tempt top players in the industry to enter this popular competition for outstanding advertising this year.


Shopper Marketing Expert Joins Y&R

Shopper marketing is the fastest growing marketing discipline globally, attracting more of a share of marketer’s budgets than ever before [1]. Inline with this growing trend, Y&R South Africa appointed Michelle van Trotsenburg as the Business Unit Director: Shopper Conversion Marketing late last year to lead the Shopper Marketing offering within the agency.


The Jupiter Drawing Room (Cape Town) creates new ad for Hyundai ix35

The Jupiter Drawing Room (Cape Town) has created a new campaign to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV’s rear-view parking camera.


Die Burger regards Pendoring as indispensable

To lose Afrikaans as an advertising language will be a calamity, and if the language were to disappear from the radar screens of advertising agencies, it will be a huge loss to the speakers of the language. “That is why Die Burger is as a golden sponsor still fully supportive of the Pendoring Advertising Awards”, says Bun Booyens, editor of this stalwart paper who will turn a hundred in two years’ time.


Awards Line Up For Draftfcb, Hellocomputer

Hellocomputer, Draftfcb South Africa’s full-service digital specialist, has brought home two Webbys Honoree Awards: One for the Toyota Etios ‘Tweet for Sweets/Smile’  campaign (which it created with Draftfcb Johannesburg) and one for the ‘Pledge’ campaign developed for Eskom. Toyota Etios ‘Tweet for Sweets/Smile’ also picked up two One Show Merits for the sister agencies, and […]


Toyota, Draftfcb – RAV4: Make It Yours

Toyota South Africa is launching an all new model of their original crossover SUV with a cheeky television commercial and cinema ad from Draftfcb Johannesburg. The Toyota RAV is widely recognised as the first crossover SUV in the market, a vehicle built on a passenger vehicle platform and combining the features of a SUV such […]


Draftfcb Cape Town Matchmakes For Engen, Wimpy

Draftfcb Cape Town has played matchmaker and brought together two of South Africa’s most endearing brands, Engen 1-Stop and Wimpy, in a television commercial called ‘Love Story’ (http://www.youtube.com/watch?v=SMrzvE6elT0) Created to showcase that Engen 1-Stop and Wimpy’s wide range of offerings make sure that you’re in the right frame of mind to love the journey of […]


Dates For Hellocomputer’s May Hack-a-Thon Announced

Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on May 9 and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. This is the second hack-a-thon sponsored by Hellocomputer […]


The Jupiter Drawing Room (Cape Town) awarded Budget Insurance account

The Jupiter Drawing Room (Cape Town) has been brought on board to work with short term insurance company, Budget Insurance. The agency won the account through a creative pitch, with its track record of implementing strong branded retail work playing to its advantage.


Ads24 Celebrates Mother Tongue Advertising With Pendoring

Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.


Retail & Shopper Insight Specialist Boosts Strategic Capabilities

Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.


Y&R judges Apex Awards for second year running

The Apex Awards, synonymous with strategic and creative effectiveness, has invited a Y&R representative to join the judging panel for the second consecutive year. Bibi Lötter, Y&R Johannesburg Creative Director has accepted the invitation to sit on the 2013 jury, delighted to be considered amongst the industry mix.


Draftfcb Social Marketing Drives Success For Operation Khanyisa

Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.


MACHINE launches integrated Weet Bix campaign

Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand.


Draftfcb Johannesburg’s Easter Egg DRive for Hugh’s Haven

Draftfcb Johannesburg’s corporate social outreach committee organised an Easter Egg Collection Challenge in aid of Hugh’s Haven, the childcare centre the agency ‘adopted’ several years ago.


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