Company News Feed

Effective Measure launches data solution “emPower” in Africa!

Effective Measure, leading digital audience data provider in the Middle East and Africa announces the expansion of its emPower product, which is now available in Africa!

Effective Measure extends audience measurement into Africa

Effective Measure (EM) is pleased to announce the launch of its reseller partnerships in Ghana, Kenya and Nigeria. Engineering the idea that brands which spend marketing dollars in digital media may have confidence in the information that is being provided to them by their agencies and media owners.

Mortimer Harvey gravitates towards content-creation

The Mortimer Harvey Group has geared itself for original content-creation with the launch of Gravitate – an innovative multi-video content-generation and production company that has all platforms covered, from broadcast to mobile.

NIVEA Sun protects Cape Town’s kids with sunscreen-dispensing slip ’n slide

Inspired by the success of the NIVEA Dolls initiative last year in Brazil, NIVEA Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun. And that’s exactly what its agency, FCB Africa, did. This time in Cape Town, South Africa.

Kyle Lewis’s colourful campaign for Volkswagen and Ogilvy

Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.”

Marketing to SA’s youth: 7 ways to fly or fail

Advice on what to do and what to avoid when marketing to the youth in South Africa.

TEDxTableMountain in partnership with Carat South Africa are inviting you to their next highly anticipated event!

We are happy to announce that we can finally unveil the next TEDxTableMountain event coming up next Wednesday, the 25th of May!

Hitch a ride with +27 Advertising and its inventive new Love 2.0 campaign for Discovery Insure

+27 Advertising Races onto Screens with a Humorous Parody of South Africans’ Love for Their Cars

Y&R South Africa delivers one-fifth of Q3 Best Liked Ads

Commercials for two of Y&R South Africa’s clients, Sunfoil and Danone, cracked the Top 10 listing of the recently announced Millward Brown Q3 and Q4 2015 Best Liked Ads list.

#DANDTKenya headline panelists – Larry Madowo & Mark Nendo

Stand a chance to win a seat at the Dentsu Aegis Network SSA, DigiTalk in Nairobi Kenya on 19 May 2016, where we will discuss how Tech will revolutionise Kenya.

Winning in the digital economy — get in on the action @ #DANDTKenya

Dentsu Aegis Network SSA will be hosting an exclusive DigiTalk in Nairobi Kenya on 19 May 2016, touching on topics such as the internet of things, data, programmatic, digital disruption, with a panel discussion on Winning in the Digital Economy.

Castle Lite Lime goes to Promise Digital

Following a pitch process, SAB has appointed Promise Digital to manage the Castle Lite Lime brand’s digital account.

Promise wins FUTURELIFE

After a multi-agency pitch process, Promise has been appointed as the integrated agency of record for functional food company, FUTURELIFE.

Mortimer Harvey acquires direct marketing agency, Action Ambro’s

Mortimer Harvey announced today their acquisition of Action Ambro’s, one of the industry’s most-awarded and reputable direct marketing agencies.

Kyle Lewis featured in Shots again

Arcade Content’s Kyle Lewis continues his run of hit music videos with War Ready for hip hop star, Cassper Nyovest.

IAB SA reveals how online consumers experience parenthood

The IAB SA’s latest online poll has revealed fascinating insights about the impact of becoming a parent on the lifestyle and consumption habits of South Africa’s online consumers.

Effective Measure Speed Networking 2 & 3

The EM Speed Networking event has generated much positive feedback from agencies and publishers alike. Read more about our latest events here.

Effective Measure Publisher Profile – April 2016

With over 20 years of experience in the advertising space, Joseph Pilate Ngwenya has valuable insights and exciting ideas for the Sharenet business. He shares his views with us in this month’s Featured Publisher profile.

The world beckons… if you enter

Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!

Black tax and the opportunity for brands

Black Tax is a term that is not fully understood by business and marketers. Once understood, it presents some real opportunities for products and services to innovate to better serve those ‘black taxed’ individuals.

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