Company News Feed
SKYY® Vodka proudly announces the launch of its first-ever TV advertising campaign in South Africa. Renowned as the drink of choice for the world’s most stylish party people, the advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue bottle.
Issued by Y&R “Authenticity is the benchmark against which all brands are now judged.” John Grant – The New Marketing Manifesto
With an abundance of brands to choose from, and a wealth of information available from both the companies that manufacture them and the people who buy them, honesty and authenticity are emerging as the values that matter most, in a new era of branding.
Y&R Johannesburg has appointed Kingsley Potter as its Managing Director effective 14 January 2013. The appointment follows the departure of Melanie Behan, who left the agency late last year to pursue a new career path outside of advertising.
Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.
A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Pick n Pay Fresh Living, SA’s top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held last night, 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate.
MACHINE recently launched this year’s ingenious Marmite Halloween tactical campaign, ‘Don’t be afraid of the Dark’, which encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.
November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.
The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.
Social media is no longer about the platform, it is about how to build social businesses and brands.This finding is among social media trends identified by industry pundits interviewed by local trendwatching site, TREND., for an indepth report into social media.
Called, ‘Socialising enterprise’, the trend report, sponsored by Quirk,states that social media works for great brands which deliver on their promises, like with any other facet of marketing strategy.
‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
While remaining true to the company’s over-arching promise of ‘Power to You’, the promotion is a major component of Vodacom’s intention to give customers more this summer.
One of the most astounding campaigns of 2012 has to be the Bulls’ ’Get Your Pink On’, a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking.
Hellocomputer, one of South Africa’s most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.
The agency was awarded with a total of 10 accolades across a variety of categories demonstrating its ability to deliver results-orientated creativity.
For at least half a decade, the demise of the traditional TV industry has been predicted. Much like newspapers before them, the changing face of technology and on-demand content is stealing eyes away from their traditional channels and the advertising that funds them.
The print industry ignored this for a decade – one of booming success – but these were death throes, and they eventually collapsed. At the moment, TV is facing all the same warning signs; the same audience moving to consuming their entertainment through different media – online, on-demand and recorded on PVRs. And just like print before it, TV is going to have to eventually deal with their share of media spend shrinking dramatically.
The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation from Draftfcb Cape Town that broke early in October this year.