Company News Feed
It’s no surprise that the John Brown Media team behind South Africa’s favourite food magazine, Pick n Pay’s Fresh Living, received top results at the annual Galliova Awards on the 19th of October – with talented foodies Justine Drake and Anke Roux being recognised for their outstanding work.
To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon.
Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.
Hellocomputer, one of South Africa’s leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.
To demonstrate an under counter washing machine’s unique capabilities and capacity LG and Y&R decided to take advantage of the 2011 Rugby World Cup. LG’s 11kg steel washer was built in front of the player’s tunnels during the international sports event of Super Rugby.Players would run out onto the field clean, play the heavy dirt duty sport, go back into the washing machine tunnel during half time, talk strategy, change into clean kits, and when the second half resumed they came back out of the washing machine tunnel clean.
As I stare at my laptop, idle index fingers poised over a lifeless keyboard, I can’t help but think that punching out another pronouncement on our glass-half-full golden future or glass-half-empty inevitable demise is going to do little to keep anyone reading beyond this. Though I can’t guarantee the golden future bit, I can offer a few simple truths I believe will shape success, all the while avoiding the predictably glib outcries of “it’s all about digital, viral, guerilla, mobile, word of mouth, social… ”
How do you let people know that Virgin Atlantic is the most affordable way to travel to London when you have little budget to reach them?
Lion Bush Baby Buffalo The Land Rover Defender Night Eyes campaign, cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes […]
Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.
Aries Leo Scorpio Our print campaign promoting the night tours of the nocturnal animals at the Johannesburg Zoo. Created by Chief Creative Officer – Graham Lang, Executive Creative Director – Rui Alves, Art Director – Cameron Billing, Illustrator – Cameron Billing, Art Buyer – Katherine Legg, and Account Manager – Riaan Koster.
By Y&R SA CEO: Andrew Welch In media interviews it is often said that the question most feared by the unsuspecting interviewee is the simple ‘Why?’ Beneath its benign and familiar surface, lies a probe so searching and a trap so open, that even the most rehearsed response is unable to withstand such limitless scrutiny. […]
Toyota Senior Manager for Marketing Communications and Planning, Pieter Klerck, briefed Draftfcb Johannesburg to develop a campaign that showcased the new car’s road-holding capabilities and dynamic abilities.
Four creative proposals have received the green light from Your Street Gauteng, winning a total of R250 000 in project funding.
Hellocomputer, one of South Africa’s leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.
In line with the global publishing trend pursued by international fashion titles, Edgars Clubmagazine re-launches this month in a nifty new handbag-sized format. Along with the new compact size, an extra 16-page section will be added
Consumers are creatures of habit when buying food, a survey by Answered, the research arm of digital agency Machine has found.
“Consumers typically have a brand repertoire when they shop as a means of ‘survival’, owning to the massive brand options available when browsing in-store,” says Adrian Hewlett, the agency’s CEO.
They conducted an online poll last month to test the South African consumer’s relationship with food brands and advertising.
Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions.
In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist business divisions within MACHINE, fostering the growth of the inherent strategic abilities and, in turn selling this turnkey solution to the agency’s existing and potential clients.
Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle.
John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.