Company News Feed

Effective Measure Publisher Profile – April 2016

With over 20 years of experience in the advertising space, Joseph Pilate Ngwenya has valuable insights and exciting ideas for the Sharenet business. He shares his views with us in this month’s Featured Publisher profile.

The world beckons… if you enter

Just imagine: your life-long dream has finally come true and you’re on your way to the 2017 Cannes Advertising Festival. Besides indulging in the best creative work from around the world, you may even rub shoulders with top advertising hob-nobs. For mahala!

Black tax and the opportunity for brands

Black Tax is a term that is not fully understood by business and marketers. Once understood, it presents some real opportunities for products and services to innovate to better serve those ‘black taxed’ individuals.

Wimpy creates new burger category

Wimpy, the 49-year-old fast-service restaurant in the Famous Brands stable, has created a new category of burger with the launch of the SLAM Burger, a 150g pure coarsely-ground beef meatball slammed onto the sizzling grill and then shaped by the unique SLAM press just long enough to lock in the succulent juices and flavour.

Growth agency achieves international acclaim

Engage Joe Public has been named as one of only four finalists in the EMEA SABRE Awards in the New PR Consultancies of the Year category.

RADAR creates tax free store installation for Nedgroup Investments

RADAR has created a series of breath-taking installations that have been popping up in shopping malls across the country this past month. The installations, created for Nedgroup Investments, bring to life the concept of the number zero, as a way of showing the benefits of tax-free savings.

Bruce Burgess appointed group managing director for Posterscope SSA

We are delighted to announce that Bruce Burgess will be taking over as the leader for Posterscope in Sub Saharan Africa.

34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out of the box ideas.

Is your brand a cowboy or Stepford wife?

Our experience suggests that there are feminine needs and masculine needs and most people have a mix of both.

PNet — Part of the Furniture

When you’ve simply been doing the same job at the same place for much too long, it becomes harder to move, especially if you’ve become part of the proverbial furniture. The print campaign was done for our client PNET — a job portal that offers close to 20 000 job positions on their site.

Online entrepreneurial alliances

In today’s digital world, social media networks are a vital networking tool for any budding entrepreneur.

Kyle Lewis directs Loeries promo for Native VML

Arcade Content’s Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.

With Toyota Fortuner, freedom & luxury are not mutually exclusive

Toyota South Africa launched a new generation of the Toyota Fortuner earlier this month (April), with an integrated campaign from long-standing marketing partner FCB Joburg.

Colleagues? Nah, we’re family.

Meet the latest additions to the Mortimer Harvey family.

Growing brand belief

Engage Joe Public, Joe Public United’s specialist Public Relations & Communications agency for the group, has steadily been converting and retaining business as they enter their third year of growth. In the first quarter of 2016 alone, the specialist agency has landed no less than five diverse, new accounts.

ACA celebrates 159 new entrants into the profession

The Association for Communication and Advertising (ACA), in conjunction with its very own Birthplace of Brilliant, the AAA School of Advertising (AAA), welcomes the entry of 159 new graduates to the profession.

M&C Saatchi Abel helps #GiveChildhoodBack to Africa’s youngest patients

M&C Saatchi Abel has conceptualised and executed a campaign to assist The Red Cross War Memorial’s Children’s Hospital raise funds for an expansion and upgrade.

The utilisation of the supporter spirit in cricket activations

The 2015/2016 Sunfoil English Test Cricket Series, which comprised four Five-Day Test Series matches, concluded at SuperSport Park in Pretoria earlier this year. For the team from Y&R SA’s Durban office, who executed the stadium activations on behalf of their client, Sunfoil cooking oil, it was a project that highlighted the unique nature of Activation as a marketing discipline within the sport and cricketing space.

Demographica appoints heavyweight client service director

Advertising agency all-star Phillip Britz has been appointed as the client service director for full service specialist agency Demographica.

Egg & Arcade both feature at Creative Circle Ad of the Year

Egg Films and its sister company Arcade Content both featured prominently at last week’s Creative Circle Ad of the Year Awards, with Dani Hynes working on the Digital Ad of the Year; Rob Smith and Jason Fialkov being part of the campaigns that came second and third respectively in Integrated; and Terence Neale having three finalists in the Film category.

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