Company News Feed

Get your Facebook social media groove on

Having a web and social media presence is one thing. Syncing and integrating them to reach your customers is another thing altogether. So how do you go about maximising your social media awareness and impact? Here are a few tried-and-tested tips to get you started.

It’s all about nation-building

The mission of Pendoring is to promote not only Afrikaans, but multilingualism as well.

Online entrepreneurial alliances

Boosting alliance creation by aligning entrepreneurs and social media

Jason Fialkov’s ‘First Kiss’ love story featured in Shots

Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. The spot was recently featured in leading international trade magazine Shots. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale.

Adoration, respect, homage — yes, it must be a Debonairs Pizza delivery

Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker – the Ultimate, a man-sized 5 sausage Tripleecker.

Joshin Raghubar, founder of iKineo, is named a 2016 Yale World Fellow

iKineo founder, Joshin Raghubar is named a Yale World Fellow: one of only 16 people chosen for this prestigious global leadership development program at Yale University.

Ignition thinking for Ignite Joe Public and its new shopper marketing offering

Ignite Joe Public is proud to announce the launch of its latest Shopper Marketing division, which is expanding the specialist agency’s integrated offering.

The craft of copywriting

Tricia Snowball is fairly sure that in advertising we’re just a crafty bunch doing what comes naturally, but here are some things that young copywriters might find helpful when they’re trying to close the deal.

Samsung remains number one for mobile phone devices in South Africa with 41 percent

Effective Measure and the IAB South Africa have released the latest report on South Africa’s mobile and data usage and growing smart phone adoption.

Speed networking with Effective Measure

Tuesday, March 15th saw the first Speed Networking event hosted by Effective Measure and Native VML.

The event, and more events like it, aim to connect agencies and publishers who might not have had the chance to work together before.

Mortimer Harvey welcomes more new talent on board

The Mortimer Harvey OmniChannel offering is in full swing, which means new opportunities to recruit rising stars. One of the key growth areas at MH is the digital department, as our expansion into everything online is one of our primary objectives for 2016.

WCG, Suzelle DIY and Helen Zille unite to save water this World Water Day

On World Water Day on Tuesday, 22 March 2016, Western Cape Government (WCG) joined forces with the quirky Suzelle DIY and Western Cape Premier Helen Zille, in an attempt to illustrate practical ways to save water in the drought-ridden district.

Pendoring breaks new ground

Celebrating its 21st year in style, the Pendoring Advertising Awards has truly come of age by opening its doors to all of South Africa’s indigenous languages.

Mortimer Harvey signs Loyal Solutions partnership in India

After partnering with Danish company, Loyal Solutions A/S, to bring their state-of-the-art loyalty platform technology to Africa, the Middle East and Asia, Mortimer Harvey is pleased to announce their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications.

Koo Govender appointed CEO for Dentsu Aegis Network South Africa

Koo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa and will be reporting into Dawn Rowlands, CEO Dentsu Aegis Network Sub Saharan Africa.

Instagram: A snapshot of the latest social media-advertising platform

When someone says “Instagram”, you no doubt think of food pictures, beach shots, and Throwback Thursday images of your best friend’s overseas trip. (All put through multiple filters, of course.) But, if you’re a brand looking to broaden your reach and up your sales, there’s something else you should be associating with it: advertising.

New campaign for Sanlam gets South Africans to think about their savings expectations

The campaign features a series of filmed experiments at a restaurant, a bookstore and an ice-cream shop. In each experiment, unsuspecting subjects are getting less than they bargained for. The videos aim to make people aware that they generally don’t like to accept less in life – and to get them thinking about why this attitude should also apply to their savings, especially with solutions like tax-free savings accounts around.

My design methodology — Tahier Variawa

Over the years I have come to develop my own methodology when it comes to design. Of course, every piece of work is different, but I have found that there are some general principles that I keep in mind each time I work my way through a new project.

Mortimer Harvey wins big at the Direct Marketing Association India’s CMO Choice Awards 2016

After presenting its new offering, the Loyal Solutions cloud-based loyalty platform, at two intense meetings of CMOs hosted by the DMA India, Luisa Mazinter, Group Chief Innovation Officer at Mortimer Harvey, walked off with the prestigious CMO Choice 2016 – Emerging Marketing Partner Award.

The most meaningful 45 minutes of Lebogang Rasethaba’s career

Arcade Content director Lebogang Rasethaba recently directed two short documentaries for Operation Smile as part of Y&R South Africa’s gutsy live cross-platform idea #Operation45.

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