Company News Feed

Ignition thinking for Ignite Joe Public and its new shopper marketing offering

Ignite Joe Public is proud to announce the launch of its latest Shopper Marketing division, which is expanding the specialist agency’s integrated offering.


Samsung remains number one for mobile phone devices in South Africa with 41 percent

Effective Measure and the IAB South Africa have released the latest report on South Africa’s mobile and data usage and growing smart phone adoption.


Speed networking with Effective Measure

Tuesday, March 15th saw the first Speed Networking event hosted by Effective Measure and Native VML.

The event, and more events like it, aim to connect agencies and publishers who might not have had the chance to work together before.


Mortimer Harvey welcomes more new talent on board

The Mortimer Harvey OmniChannel offering is in full swing, which means new opportunities to recruit rising stars. One of the key growth areas at MH is the digital department, as our expansion into everything online is one of our primary objectives for 2016.


WCG, Suzelle DIY and Helen Zille unite to save water this World Water Day

On World Water Day on Tuesday, 22 March 2016, Western Cape Government (WCG) joined forces with the quirky Suzelle DIY and Western Cape Premier Helen Zille, in an attempt to illustrate practical ways to save water in the drought-ridden district.


Pendoring breaks new ground

Celebrating its 21st year in style, the Pendoring Advertising Awards has truly come of age by opening its doors to all of South Africa’s indigenous languages.


Mortimer Harvey signs Loyal Solutions partnership in India

After partnering with Danish company, Loyal Solutions A/S, to bring their state-of-the-art loyalty platform technology to Africa, the Middle East and Asia, Mortimer Harvey is pleased to announce their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications.


Koo Govender appointed CEO for Dentsu Aegis Network South Africa

Koo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa and will be reporting into Dawn Rowlands, CEO Dentsu Aegis Network Sub Saharan Africa.


New campaign for Sanlam gets South Africans to think about their savings expectations

The campaign features a series of filmed experiments at a restaurant, a bookstore and an ice-cream shop. In each experiment, unsuspecting subjects are getting less than they bargained for. The videos aim to make people aware that they generally don’t like to accept less in life – and to get them thinking about why this attitude should also apply to their savings, especially with solutions like tax-free savings accounts around.


Mortimer Harvey wins big at the Direct Marketing Association India’s CMO Choice Awards 2016

After presenting its new offering, the Loyal Solutions cloud-based loyalty platform, at two intense meetings of CMOs hosted by the DMA India, Luisa Mazinter, Group Chief Innovation Officer at Mortimer Harvey, walked off with the prestigious CMO Choice 2016 – Emerging Marketing Partner Award.


The most meaningful 45 minutes of Lebogang Rasethaba’s career

Arcade Content director Lebogang Rasethaba recently directed two short documentaries for Operation Smile as part of Y&R South Africa’s gutsy live cross-platform idea #Operation45.


Effective Measure and IAB SA Digital Industry Survey Goes Live

After almost 6 months of planning, Effective Measure (EM) and IAB SA are pleased to announce the launch of the new Digital Industry Survey


Effective Measure Event Recap

The 2016 IAB Summit was a truly inspiring and exciting event! Gathering industry leaders, movers and shakers in one room is bound to trigger creativity and fuel inspiration for a productive and game changing year ahead.


That’s so Tumblr!

The youth are digital natives – they consider technology their native tongue. Here we unpack some of their behaviour around technology and how they interact with it.


Fresh Living Magazine available free to Smart Shoppers – on shelves now

The March edition of Pick ‘n Pay’s popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier, will be the first time the increased print run of half a million will be on shelves. Filled with content celebrating the last days of summer and the Easter season, the magazine will be available from 9th March and is free to all Smart Shoppers, on a first come first served basis.


34 invites cricket fans to ‘Feel The Rumble’.

The Gauteng Cricket Board appointed 34 to launch a campaign to highlight and celebrate the stadium’s unique viewing experience and infectious vibe.


Schoolboy one-upmanship drives home new Toyota Hilux launch message

Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country’s moms and dads, grannies and grandpas.


Rob Smith takes home two Bookmarks

Arcade Content’s Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa’s premier digital awards.


Is your business drowning in data?

Big data is all the rage in business, but are we looking at the right data? Are we bogged down by too much data? If we are more selective about the data we look at, can we benefit from a more in-depth understanding of the customer?


M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016

At this year’s Design Indaba, Nedbank underscored its positioning as South Africa’s green and caring bank with its innovative Wonderland Project


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