Company News Feed

Effective Measure publisher profile – February 2016

Marc du Plessis is commercial director at Spark Media, which is a fusion of Habari Media and NAB, a division of Caxton Publishers.

South Africa Online – January 2016

Monthly IAB infographic.

aaa Johannesburg campus extends registrations to 15th Feb

The aaa in Johannesburg is still open for registration for its degree programs and invites those who dream of a career in marketing, advertising and communications to register until 15 February 2016.

Top 5 tips to reach iconicity

What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s Mélanie Bonnet and Caroline Sarkis look at the defining characteristics of iconic brands and highlight five tips to help your brand reach iconicity.

FCB Cape Town & Hellocomputer give Cancer Association of South Africa ‘balls’

There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls.

The future of marketing in 2016: Hot trends and what to watch

Each day, Winnifred Knight sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, she’s put together a list of trends that she is tracking and monitoring throughout 2016.

Three steps to iconicity

Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough by itself to achieve this. This is the view of brand and marketing consultancy Added Value’s Mélanie Bonnet, and Caroline Sarkis.

Terence Neale cracks Best Ads On TV for global adidas Originals spot

Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo. Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book.

Y&R SA’s Operation 45 campaign kicks off at Soweto Derby

Y&R South Africa’s Cape Town office and partners launched the #Operation45 campaign during the Soweto Derby over the weekend, during which two boys received life-changing surgeries to correct their cleft lips.

Household tabby takes to Toyota RAV4 for adventure

FCB Joburg has given the typical ‘man’s best friend’ storyline a unique twist to introduce the new Toyota RAV4 to the South African public.

Cheapflights appoints The Friday Street Club

Travel search platform has appointed The Friday Street Club to manage its consumer and trade PR in South Africa from 1 February.

Egg directors going steady with happy clients

Egg Films’ New Year’s resolution was to avoid any one-night stands in 2016 (with the possible exception of their Loeries party). So far, so good, with three campaigns already flighting this year, after second, third and fifth dates respectively with repeat clients Careers24, Standard Bank and Wimpy.

How your brand can drive your business growth

At Shift Joe Public, we believe that when you use brand as a driver, businesses grow. It is simply understanding and utilising that value and the role the brand plays in business.

The 2016 APEX awards is now open for entries

The Association for Communication and Advertising (ACA) announced today that the 2016 APEX awards season is officially open. The ACA is the official, representative body for the Communications and Advertising profession in South Africa that hosts the annual APEX awards.

Nkanyezi Masango makes the Art Director’s cut

It was recently announced that Nkanyezi Masango, Creative Director at Y&R SA’s Cape Town office, has been selected as the only South African judge on the Advertising jury at the Art Director’s Club (ADC) 95th Annual Awards.

Dr Krishna Govender appointed as director of academia at the AAA School of Advertising

Dr Krishna Govender has been appointed the new Director of Academia at the AAA School of Advertising.

HospiceWits Tree of Light Ceremony

HospiceWits will host its annual Tree of Light tree-lighting ceremony on Sunday, 13 December at the Joburg Zoo, starting at 17:00 and continuing until 20:00.

Vizeum SSA wins Arla Foods media advertising business

Vizeum has been appointed by Arla Foods, the world’s fifth-largest milk manufacturer, as its media agency of record, following a keenly contested pitch.

Mastering the power of premium brands for growth

Simply put: premium is powerful. Not only do consumers aspire and strive to buy premium brands, their inherent profitability means businesses long to create and manage.

One Rand Family wins four Gold Midas Awards

Sanlam One Rand Family has won four Golds at The Midas Awards in New York, the only awards show to recognise excellence in financial marketing and advertising on a global scale.

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