Company News Feed

Effective Measure Event Recap

The 2016 IAB Summit was a truly inspiring and exciting event! Gathering industry leaders, movers and shakers in one room is bound to trigger creativity and fuel inspiration for a productive and game changing year ahead.


That’s so Tumblr!

The youth are digital natives – they consider technology their native tongue. Here we unpack some of their behaviour around technology and how they interact with it.


Fresh Living Magazine available free to Smart Shoppers – on shelves now

The March edition of Pick ‘n Pay’s popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier, will be the first time the increased print run of half a million will be on shelves. Filled with content celebrating the last days of summer and the Easter season, the magazine will be available from 9th March and is free to all Smart Shoppers, on a first come first served basis.


34 invites cricket fans to ‘Feel The Rumble’.

The Gauteng Cricket Board appointed 34 to launch a campaign to highlight and celebrate the stadium’s unique viewing experience and infectious vibe.


Schoolboy one-upmanship drives home new Toyota Hilux launch message

Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country’s moms and dads, grannies and grandpas.


Rob Smith takes home two Bookmarks

Arcade Content’s Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa’s premier digital awards.


Is your business drowning in data?

Big data is all the rage in business, but are we looking at the right data? Are we bogged down by too much data? If we are more selective about the data we look at, can we benefit from a more in-depth understanding of the customer?


5 ways to keep ahead of your competition

Staying a step ahead of the competition might not always be the easiest task, but with some planning, resilience and foresight, getting and keeping that critical edge comes a few steps closer. In fact, playing catch-up is tougher, so here are some tips to keep your business moving forward in front of the competition.


M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016

At this year’s Design Indaba, Nedbank underscored its positioning as South Africa’s green and caring bank with its innovative Wonderland Project


aaa welcomes a new chairperson

Taking over from Nkwenkwe Nkomo is Marella O’Reilly who has been a member of the aaa Board for a number of years.


#Budget2016 from a marketing and communications perspective

It is just a few days since Minister of Finance, Mr Pravin Gordhan delivered his annual budget speech and whilst the South African economy is currently experiencing challenges, there is some good news.


Creative content that comes alive

When it came to creating our annual calendar, we looked beyond the ordinary. We wanted something interactive, visually appealing, useful and a window on our exciting new OmniChannel offering.


Kyle Lewis short film for Riky Rick selected as Shots’ HotShot

Arcade Content’s Kyle Lewis directed Exodus, a nine-minute short film showcasing five tracks from South African rapper Riky Rick’s gold-selling debut album, Family Values.


Finding the best agency-fit with the ACA Agency Locator

South Africa’s recognised industry body for the advertising and communications sector, the ACA (Association for Communications and Advertising South Africa) launched an online tool that will change the way marketers search for agencies, saving them time and money in the process.


Are your brands media assets secure?

Are your brands media assets secure? Our Managing Director, Mike Smit, explains why they should be.


CONTEXT. The difference between cutting through and getting lost.

It’s not brain surgery. A great idea is only as good as its execution. Or reception. Right place, right time is always going to be a determining factor.


What about why?

As adults, many of us have lost the ability to ask why and in doing so, compromise our curiosity. The danger in doing this is that we miss out on learning and insight. By being curious we can learn and gather more information, which leads to greater knowledge and understanding. The benefits of this are invaluable in life and in business.


Ground-breaking BBBEE deal for Africa’s oldest communications group

FCB Africa has concluded a BBBEE deal that it believes will have a profoundly positive influence on young black women as well as a major impact on South Africa’s economy in the years ahead.


Arcade up for five video Bookmarks

Arcade Content directors have five nominations in the Branded Content and Online Video Production categories at the 2016 Bookmarks, South Africa’s premier digital awards.


A look at who’s new in the Mortimer Harvey family

Mortimer Harvey has welcomed some new talent into the MH stable. These appointments were strategically planned to help nurture and grow the business in its expansion into a fully-fledged OmniChannel agency.


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